Openness and Industrial Response in a Wal-Mart World: A Case Study of Mexican Soaps, Detergents and Surfactant Producers

This paper uses a case study approach to explore the effects of NAFTA and GATT membership on innovation and trade in the Mexican soaps, detergents, and surfactants (SDS) industry. Several basic findings emerge. First, the most fundamental effect of the NAFTA and the GATT on the SDS industry was to h...

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Main Authors: Javorcik, Beata, Keller, Wolfgang, Tybout, James
Format: Policy Research Working Paper
Language:English
en_US
Published: World Bank, Washington, DC 2012
Subjects:
Online Access:http://documents.worldbank.org/curated/en/2006/08/7014508/openness-industrial-response-wal-mart-world-case-study-mexican-soaps-detergents-surfactant-producers
http://hdl.handle.net/10986/9303
id okr-10986-9303
recordtype oai_dc
spelling okr-10986-93032021-04-23T14:02:41Z Openness and Industrial Response in a Wal-Mart World: A Case Study of Mexican Soaps, Detergents and Surfactant Producers Javorcik, Beata Keller, Wolfgang Tybout, James BENCHMARK BORDER CROSSING BORDER CROSSINGS BOTTLENECKS BRAND BRAND NAMES BRANDS CAUSTIC SODA COMMERCIAL POLICY COMPETITIVENESS CONGESTION CONSUMER PREFERENCES CONSUMERS COST OF TRANSPORT CROSSING DEBT DEVALUATION DEVELOPMENT POLICY DIESEL DIESEL FUEL DOMESTIC MARKET DRIVERS DRIVING DUMPING ECONOMETRIC ANALYSES ECONOMIES OF SCALE ENVIRONMENTAL REGULATIONS ENVIRONMENTALLY FRIENDLY ALTERNATIVE ESTABLISHED BRAND EXPORT GROWTH EXPORTS FREE TRADE FUEL CONSUMPTION HIGH LEVELS INDUSTRIAL SECTOR INFLATION INFLATION RATES INPUT PRICES INSPECTION INTERNATIONAL TRADE INVENTORY LATIN AMERICAN LAUNDRY MARGINAL COST MARGINAL COST PRICING MARKET ACCESS MARKET ENTRY MARKET ENTRY COSTS MARKET SHARE MARKETING MONOPOLY NATURAL RESOURCES PRICE ADJUSTMENTS PRICE CHANGES PRICE INDEX PRICE INDICES PRODUCT QUALITY PRODUCTION COSTS PRODUCTION EFFICIENCY PROFIT MARGINS RAIL RETAIL RETAIL PRICES RETAILING SAFETY SODIUM SOUTH AMERICAN STRUCTURAL CHANGE SUBSTITUTE SUBSTITUTION SUPPLIER SUPPLIERS SUPPLY CHAIN TARIFF BARRIERS TOTAL SALES TRADE BARRIERS TRADE LIBERALIZATION TRADE REFORMS TRANSPORT TRANSPORT COSTS TRANSPORT ECONOMICS TRANSPORTATION TRANSPORTATION COST TRANSPORTATION COSTS TRUCKS TRUE VEHICLES WAREHOUSES WASHING WHOLESALERS This paper uses a case study approach to explore the effects of NAFTA and GATT membership on innovation and trade in the Mexican soaps, detergents, and surfactants (SDS) industry. Several basic findings emerge. First, the most fundamental effect of the NAFTA and the GATT on the SDS industry was to help induce Wal-Mart to enter Mexico. Once there, Walmex fundamentally changed the retail sector, forcing SDS firms to cut their profit margins and innovate. Those unable to respond to this new environment tended to lose market share and, in some cases, disappear altogether. Second, partly in response to Walmex, many Mexican producers logged impressive efficiency gains during the previous decade. These gains came both from labor-shedding and from innovation, which in turn was fueled by innovative input suppliers and by multinationals bringing new products and processes from their headquarters to Mexico. Finally, although Mexican detergent exports captured an increasing share of the U.S. detergent market over the past decade, Mexican sales in the U.S. were inhibited by a combination of excessive shipping delays at the border and artificially high input prices (due to Mexican protection of domestic caustic soda suppliers). They were also held back by the major re-tooling costs that Mexican producers would have had to incur to establish brand recognition among non-Latin consumers and to comply with zero phosphate laws in many regions of the U.S. 2012-06-27T13:56:55Z 2012-06-27T13:56:55Z 2006-08 http://documents.worldbank.org/curated/en/2006/08/7014508/openness-industrial-response-wal-mart-world-case-study-mexican-soaps-detergents-surfactant-producers http://hdl.handle.net/10986/9303 English en_US Policy Research Working Paper; No. 3999 CC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo/ World Bank World Bank, Washington, DC Publications & Research :: Policy Research Working Paper Publications & Research Latin America & Caribbean Mexico
repository_type Digital Repository
institution_category Foreign Institution
institution Digital Repositories
building World Bank Open Knowledge Repository
collection World Bank
language English
en_US
topic BENCHMARK
BORDER CROSSING
BORDER CROSSINGS
BOTTLENECKS
BRAND
BRAND NAMES
BRANDS
CAUSTIC SODA
COMMERCIAL POLICY
COMPETITIVENESS
CONGESTION
CONSUMER PREFERENCES
CONSUMERS
COST OF TRANSPORT
CROSSING
DEBT
DEVALUATION
DEVELOPMENT POLICY
DIESEL
DIESEL FUEL
DOMESTIC MARKET
DRIVERS
DRIVING
DUMPING
ECONOMETRIC ANALYSES
ECONOMIES OF SCALE
ENVIRONMENTAL REGULATIONS
ENVIRONMENTALLY FRIENDLY ALTERNATIVE
ESTABLISHED BRAND
EXPORT GROWTH
EXPORTS
FREE TRADE
FUEL CONSUMPTION
HIGH LEVELS
INDUSTRIAL SECTOR
INFLATION
INFLATION RATES
INPUT PRICES
INSPECTION
INTERNATIONAL TRADE
INVENTORY
LATIN AMERICAN
LAUNDRY
MARGINAL COST
MARGINAL COST PRICING
MARKET ACCESS
MARKET ENTRY
MARKET ENTRY COSTS
MARKET SHARE
MARKETING
MONOPOLY
NATURAL RESOURCES
PRICE ADJUSTMENTS
PRICE CHANGES
PRICE INDEX
PRICE INDICES
PRODUCT QUALITY
PRODUCTION COSTS
PRODUCTION EFFICIENCY
PROFIT MARGINS
RAIL
RETAIL
RETAIL PRICES
RETAILING
SAFETY
SODIUM
SOUTH AMERICAN
STRUCTURAL CHANGE
SUBSTITUTE
SUBSTITUTION
SUPPLIER
SUPPLIERS
SUPPLY CHAIN
TARIFF BARRIERS
TOTAL SALES
TRADE BARRIERS
TRADE LIBERALIZATION
TRADE REFORMS
TRANSPORT
TRANSPORT COSTS
TRANSPORT ECONOMICS
TRANSPORTATION
TRANSPORTATION COST
TRANSPORTATION COSTS
TRUCKS
TRUE
VEHICLES
WAREHOUSES
WASHING
WHOLESALERS
spellingShingle BENCHMARK
BORDER CROSSING
BORDER CROSSINGS
BOTTLENECKS
BRAND
BRAND NAMES
BRANDS
CAUSTIC SODA
COMMERCIAL POLICY
COMPETITIVENESS
CONGESTION
CONSUMER PREFERENCES
CONSUMERS
COST OF TRANSPORT
CROSSING
DEBT
DEVALUATION
DEVELOPMENT POLICY
DIESEL
DIESEL FUEL
DOMESTIC MARKET
DRIVERS
DRIVING
DUMPING
ECONOMETRIC ANALYSES
ECONOMIES OF SCALE
ENVIRONMENTAL REGULATIONS
ENVIRONMENTALLY FRIENDLY ALTERNATIVE
ESTABLISHED BRAND
EXPORT GROWTH
EXPORTS
FREE TRADE
FUEL CONSUMPTION
HIGH LEVELS
INDUSTRIAL SECTOR
INFLATION
INFLATION RATES
INPUT PRICES
INSPECTION
INTERNATIONAL TRADE
INVENTORY
LATIN AMERICAN
LAUNDRY
MARGINAL COST
MARGINAL COST PRICING
MARKET ACCESS
MARKET ENTRY
MARKET ENTRY COSTS
MARKET SHARE
MARKETING
MONOPOLY
NATURAL RESOURCES
PRICE ADJUSTMENTS
PRICE CHANGES
PRICE INDEX
PRICE INDICES
PRODUCT QUALITY
PRODUCTION COSTS
PRODUCTION EFFICIENCY
PROFIT MARGINS
RAIL
RETAIL
RETAIL PRICES
RETAILING
SAFETY
SODIUM
SOUTH AMERICAN
STRUCTURAL CHANGE
SUBSTITUTE
SUBSTITUTION
SUPPLIER
SUPPLIERS
SUPPLY CHAIN
TARIFF BARRIERS
TOTAL SALES
TRADE BARRIERS
TRADE LIBERALIZATION
TRADE REFORMS
TRANSPORT
TRANSPORT COSTS
TRANSPORT ECONOMICS
TRANSPORTATION
TRANSPORTATION COST
TRANSPORTATION COSTS
TRUCKS
TRUE
VEHICLES
WAREHOUSES
WASHING
WHOLESALERS
Javorcik, Beata
Keller, Wolfgang
Tybout, James
Openness and Industrial Response in a Wal-Mart World: A Case Study of Mexican Soaps, Detergents and Surfactant Producers
geographic_facet Latin America & Caribbean
Mexico
relation Policy Research Working Paper; No. 3999
description This paper uses a case study approach to explore the effects of NAFTA and GATT membership on innovation and trade in the Mexican soaps, detergents, and surfactants (SDS) industry. Several basic findings emerge. First, the most fundamental effect of the NAFTA and the GATT on the SDS industry was to help induce Wal-Mart to enter Mexico. Once there, Walmex fundamentally changed the retail sector, forcing SDS firms to cut their profit margins and innovate. Those unable to respond to this new environment tended to lose market share and, in some cases, disappear altogether. Second, partly in response to Walmex, many Mexican producers logged impressive efficiency gains during the previous decade. These gains came both from labor-shedding and from innovation, which in turn was fueled by innovative input suppliers and by multinationals bringing new products and processes from their headquarters to Mexico. Finally, although Mexican detergent exports captured an increasing share of the U.S. detergent market over the past decade, Mexican sales in the U.S. were inhibited by a combination of excessive shipping delays at the border and artificially high input prices (due to Mexican protection of domestic caustic soda suppliers). They were also held back by the major re-tooling costs that Mexican producers would have had to incur to establish brand recognition among non-Latin consumers and to comply with zero phosphate laws in many regions of the U.S.
format Publications & Research :: Policy Research Working Paper
author Javorcik, Beata
Keller, Wolfgang
Tybout, James
author_facet Javorcik, Beata
Keller, Wolfgang
Tybout, James
author_sort Javorcik, Beata
title Openness and Industrial Response in a Wal-Mart World: A Case Study of Mexican Soaps, Detergents and Surfactant Producers
title_short Openness and Industrial Response in a Wal-Mart World: A Case Study of Mexican Soaps, Detergents and Surfactant Producers
title_full Openness and Industrial Response in a Wal-Mart World: A Case Study of Mexican Soaps, Detergents and Surfactant Producers
title_fullStr Openness and Industrial Response in a Wal-Mart World: A Case Study of Mexican Soaps, Detergents and Surfactant Producers
title_full_unstemmed Openness and Industrial Response in a Wal-Mart World: A Case Study of Mexican Soaps, Detergents and Surfactant Producers
title_sort openness and industrial response in a wal-mart world: a case study of mexican soaps, detergents and surfactant producers
publisher World Bank, Washington, DC
publishDate 2012
url http://documents.worldbank.org/curated/en/2006/08/7014508/openness-industrial-response-wal-mart-world-case-study-mexican-soaps-detergents-surfactant-producers
http://hdl.handle.net/10986/9303
_version_ 1764406455059873792