Counting on Communication : The Uganda Nutrition and Early Childhood Development Project
The Uganda Nutrition and Early Childhood Development Project was one of the World Bank's first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the us...
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| Format: | Publication |
| Language: | English en_US |
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Washington, DC: World Bank
2012
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| Online Access: | http://documents.worldbank.org/curated/en/2005/01/6255580/counting-communication-uganda-nutrition-early-childhood-development-project http://hdl.handle.net/10986/7246 |
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okr-10986-72462021-04-23T14:02:28Z Counting on Communication : The Uganda Nutrition and Early Childhood Development Project Cabañero-Verzosa, Cecilia ACTIVE LEARNING ADVERTISEMENTS AFFECTION AGED ATTENTION BASIC EDUCATION BEHAVIOR CHANGE BELIEFS BREASTFEEDING BROADCASTING CAREGIVERS CHILD DEVELOPMENT CHILD DEVELOPMENT PROGRAMS CHILD FEEDING CHILD HEALTH CHILD MALNUTRITION CHILD PROTECTION CHILD WORKERS CHILDCARE CIVIL SOCIETY COGNITIVE DEVELOPMENT COLLECTIVE ACTION COMMUNICATION INFRASTRUCTURE COMMUNICATION KNOWLEDGE COMMUNICATION SKILLS COMMUNITY HEALTH COUNSELING CURRICULUM CURRICULUM DEVELOPMENT DIETS DISTANCE LEARNING EARLY CHILD DEVELOPMENT EARLY CHILDHOOD EARLY CHILDHOOD DEVELOPMENT ENROLLMENT RATES FAMILIES FATHERS GUARDIANS HEALTH SERVICES HOUSING HUMAN DEVELOPMENT HYGIENE IMMUNIZATION INFANT MORTALITY INFANTS INNOVATION INTERVENTIONS LEADERSHIP LEARNING MALNOURISHED CHILDREN MALNUTRITION MASS MEDIA MEDIA MEDICINE MEDICINES MODELING MORTALITY MOTHERS NUTRITION NUTRITION EDUCATION NUTRITIONAL STATUS PARENTS PERCEPTION PERSONAL HYGIENE POSTERS PREGNANT WOMEN PRESCHOOL CHILDREN PRESCHOOL TEACHERS PRIMARY SCHOOL PRIMARY SCHOOL ENROLLMENT PRIMARY SCHOOLS PRIVATE SECTOR PROTECTING CHILDREN PROTECTION OF CHILDREN PUBLIC HEALTH QUALITATIVE RESEARCH RADIO RADIO PROGRAMS RECALL REPETITION RATES RESEARCH RESULTS SERVICES FOR CHILDREN SIBLINGS SKILLS TRAINING TARGET POPULATIONS TELEVISION WORKERS WORKING MOTHERS YOUNG CHILDREN The Uganda Nutrition and Early Childhood Development Project was one of the World Bank's first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes with respect to child rearing, in order to develop and test effective messages. The communication strategy was developed in a highly participatory manner and included nurturing a team of champions for the project among policymakers, district officials, community leaders, and grassroots organizations to advocate for the project. It also included two-way communication activities developed to address the practices and behaviors that would need to be changed in order for the project to be successful, rather than merely disseminating messages based on assumptions of project benefits. This publication is the first in a series of Working Papers sponsored by the Development Communication Division (DevComm) of the World Bank's External Affairs Vice-Presidency. This series is designed to share innovations and lessons learned in the application of strategic communication in development projects. Together with other donors, NGOs, and private sector partners, DevComm seeks to mainstream the discipline of development communication in development practice. 2012-06-06T15:15:08Z 2012-06-06T15:15:08Z 2005 http://documents.worldbank.org/curated/en/2005/01/6255580/counting-communication-uganda-nutrition-early-childhood-development-project 978-0-8213-6268-6 http://hdl.handle.net/10986/7246 English en_US World Bank Working Paper No. 59 CC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo World Bank Washington, DC: World Bank Publications & Research :: Publication Publications & Research :: Publication Africa East Africa Sub-Saharan Africa Uganda |
| repository_type |
Digital Repository |
| institution_category |
Foreign Institution |
| institution |
Digital Repositories |
| building |
World Bank Open Knowledge Repository |
| collection |
World Bank |
| language |
English en_US |
| topic |
ACTIVE LEARNING ADVERTISEMENTS AFFECTION AGED ATTENTION BASIC EDUCATION BEHAVIOR CHANGE BELIEFS BREASTFEEDING BROADCASTING CAREGIVERS CHILD DEVELOPMENT CHILD DEVELOPMENT PROGRAMS CHILD FEEDING CHILD HEALTH CHILD MALNUTRITION CHILD PROTECTION CHILD WORKERS CHILDCARE CIVIL SOCIETY COGNITIVE DEVELOPMENT COLLECTIVE ACTION COMMUNICATION INFRASTRUCTURE COMMUNICATION KNOWLEDGE COMMUNICATION SKILLS COMMUNITY HEALTH COUNSELING CURRICULUM CURRICULUM DEVELOPMENT DIETS DISTANCE LEARNING EARLY CHILD DEVELOPMENT EARLY CHILDHOOD EARLY CHILDHOOD DEVELOPMENT ENROLLMENT RATES FAMILIES FATHERS GUARDIANS HEALTH SERVICES HOUSING HUMAN DEVELOPMENT HYGIENE IMMUNIZATION INFANT MORTALITY INFANTS INNOVATION INTERVENTIONS LEADERSHIP LEARNING MALNOURISHED CHILDREN MALNUTRITION MASS MEDIA MEDIA MEDICINE MEDICINES MODELING MORTALITY MOTHERS NUTRITION NUTRITION EDUCATION NUTRITIONAL STATUS PARENTS PERCEPTION PERSONAL HYGIENE POSTERS PREGNANT WOMEN PRESCHOOL CHILDREN PRESCHOOL TEACHERS PRIMARY SCHOOL PRIMARY SCHOOL ENROLLMENT PRIMARY SCHOOLS PRIVATE SECTOR PROTECTING CHILDREN PROTECTION OF CHILDREN PUBLIC HEALTH QUALITATIVE RESEARCH RADIO RADIO PROGRAMS RECALL REPETITION RATES RESEARCH RESULTS SERVICES FOR CHILDREN SIBLINGS SKILLS TRAINING TARGET POPULATIONS TELEVISION WORKERS WORKING MOTHERS YOUNG CHILDREN |
| spellingShingle |
ACTIVE LEARNING ADVERTISEMENTS AFFECTION AGED ATTENTION BASIC EDUCATION BEHAVIOR CHANGE BELIEFS BREASTFEEDING BROADCASTING CAREGIVERS CHILD DEVELOPMENT CHILD DEVELOPMENT PROGRAMS CHILD FEEDING CHILD HEALTH CHILD MALNUTRITION CHILD PROTECTION CHILD WORKERS CHILDCARE CIVIL SOCIETY COGNITIVE DEVELOPMENT COLLECTIVE ACTION COMMUNICATION INFRASTRUCTURE COMMUNICATION KNOWLEDGE COMMUNICATION SKILLS COMMUNITY HEALTH COUNSELING CURRICULUM CURRICULUM DEVELOPMENT DIETS DISTANCE LEARNING EARLY CHILD DEVELOPMENT EARLY CHILDHOOD EARLY CHILDHOOD DEVELOPMENT ENROLLMENT RATES FAMILIES FATHERS GUARDIANS HEALTH SERVICES HOUSING HUMAN DEVELOPMENT HYGIENE IMMUNIZATION INFANT MORTALITY INFANTS INNOVATION INTERVENTIONS LEADERSHIP LEARNING MALNOURISHED CHILDREN MALNUTRITION MASS MEDIA MEDIA MEDICINE MEDICINES MODELING MORTALITY MOTHERS NUTRITION NUTRITION EDUCATION NUTRITIONAL STATUS PARENTS PERCEPTION PERSONAL HYGIENE POSTERS PREGNANT WOMEN PRESCHOOL CHILDREN PRESCHOOL TEACHERS PRIMARY SCHOOL PRIMARY SCHOOL ENROLLMENT PRIMARY SCHOOLS PRIVATE SECTOR PROTECTING CHILDREN PROTECTION OF CHILDREN PUBLIC HEALTH QUALITATIVE RESEARCH RADIO RADIO PROGRAMS RECALL REPETITION RATES RESEARCH RESULTS SERVICES FOR CHILDREN SIBLINGS SKILLS TRAINING TARGET POPULATIONS TELEVISION WORKERS WORKING MOTHERS YOUNG CHILDREN Cabañero-Verzosa, Cecilia Counting on Communication : The Uganda Nutrition and Early Childhood Development Project |
| geographic_facet |
Africa East Africa Sub-Saharan Africa Uganda |
| relation |
World Bank Working Paper No. 59 |
| description |
The Uganda Nutrition and Early Childhood
Development Project was one of the World Bank's first
projects to demonstrate the value-added of strategic
communication. The strategic communication component
developed for this project included the use of formative
research about values and attitudes with respect to child
rearing, in order to develop and test effective messages.
The communication strategy was developed in a highly
participatory manner and included nurturing a team of
champions for the project among policymakers, district
officials, community leaders, and grassroots organizations
to advocate for the project. It also included two-way
communication activities developed to address the practices
and behaviors that would need to be changed in order for the
project to be successful, rather than merely disseminating
messages based on assumptions of project benefits. This
publication is the first in a series of Working Papers
sponsored by the Development Communication Division
(DevComm) of the World Bank's External Affairs
Vice-Presidency. This series is designed to share
innovations and lessons learned in the application of
strategic communication in development projects. Together
with other donors, NGOs, and private sector partners,
DevComm seeks to mainstream the discipline of development
communication in development practice. |
| format |
Publications & Research :: Publication |
| author |
Cabañero-Verzosa, Cecilia |
| author_facet |
Cabañero-Verzosa, Cecilia |
| author_sort |
Cabañero-Verzosa, Cecilia |
| title |
Counting on Communication : The Uganda Nutrition and Early Childhood Development Project |
| title_short |
Counting on Communication : The Uganda Nutrition and Early Childhood Development Project |
| title_full |
Counting on Communication : The Uganda Nutrition and Early Childhood Development Project |
| title_fullStr |
Counting on Communication : The Uganda Nutrition and Early Childhood Development Project |
| title_full_unstemmed |
Counting on Communication : The Uganda Nutrition and Early Childhood Development Project |
| title_sort |
counting on communication : the uganda nutrition and early childhood development project |
| publisher |
Washington, DC: World Bank |
| publishDate |
2012 |
| url |
http://documents.worldbank.org/curated/en/2005/01/6255580/counting-communication-uganda-nutrition-early-childhood-development-project http://hdl.handle.net/10986/7246 |
| _version_ |
1764399383033413632 |