Counting on Communication : The Uganda Nutrition and Early Childhood Development Project

Counting on Communication : The Uganda Nutrition and Early Childhood Development Project

The Uganda Nutrition and Early Childhood Development Project was one of the World Bank's first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the us...

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Bibliographic Details
Main Author: Cabañero-Verzosa, Cecilia
Format: Publication
Language:English
en_US
Published: Washington, DC: World Bank 2012
Subjects:
ACTIVE LEARNING
ADVERTISEMENTS
AFFECTION
AGED
ATTENTION
BASIC EDUCATION
BEHAVIOR CHANGE
BELIEFS
BREASTFEEDING
BROADCASTING
CAREGIVERS
CHILD DEVELOPMENT
CHILD DEVELOPMENT PROGRAMS
CHILD FEEDING
CHILD HEALTH
CHILD MALNUTRITION
CHILD PROTECTION
CHILD WORKERS
CHILDCARE
CIVIL SOCIETY
COGNITIVE DEVELOPMENT
COLLECTIVE ACTION
COMMUNICATION INFRASTRUCTURE
COMMUNICATION KNOWLEDGE
COMMUNICATION SKILLS
COMMUNITY HEALTH
COUNSELING
CURRICULUM
CURRICULUM DEVELOPMENT
DIETS
DISTANCE LEARNING
EARLY CHILD DEVELOPMENT
EARLY CHILDHOOD
EARLY CHILDHOOD DEVELOPMENT
ENROLLMENT RATES
FAMILIES
FATHERS
GUARDIANS
HEALTH SERVICES
HOUSING
HUMAN DEVELOPMENT
HYGIENE
IMMUNIZATION
INFANT MORTALITY
INFANTS
INNOVATION
INTERVENTIONS
LEADERSHIP
LEARNING
MALNOURISHED CHILDREN
MALNUTRITION
MASS MEDIA
MEDIA
MEDICINE
MEDICINES
MODELING
MORTALITY
MOTHERS
NUTRITION
NUTRITION EDUCATION
NUTRITIONAL STATUS
PARENTS
PERCEPTION
PERSONAL HYGIENE
POSTERS
PREGNANT WOMEN
PRESCHOOL CHILDREN
PRESCHOOL TEACHERS
PRIMARY SCHOOL
PRIMARY SCHOOL ENROLLMENT
PRIMARY SCHOOLS
PRIVATE SECTOR
PROTECTING CHILDREN
PROTECTION OF CHILDREN
PUBLIC HEALTH
QUALITATIVE RESEARCH
RADIO
RADIO PROGRAMS
RECALL
REPETITION RATES
RESEARCH RESULTS
SERVICES FOR CHILDREN
SIBLINGS
SKILLS TRAINING
TARGET POPULATIONS
TELEVISION
WORKERS
WORKING MOTHERS
YOUNG CHILDREN
Online Access:http://documents.worldbank.org/curated/en/2005/01/6255580/counting-communication-uganda-nutrition-early-childhood-development-project
http://hdl.handle.net/10986/7246
Description
Summary:The Uganda Nutrition and Early Childhood Development Project was one of the World Bank's first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes with respect to child rearing, in order to develop and test effective messages. The communication strategy was developed in a highly participatory manner and included nurturing a team of champions for the project among policymakers, district officials, community leaders, and grassroots organizations to advocate for the project. It also included two-way communication activities developed to address the practices and behaviors that would need to be changed in order for the project to be successful, rather than merely disseminating messages based on assumptions of project benefits. This publication is the first in a series of Working Papers sponsored by the Development Communication Division (DevComm) of the World Bank's External Affairs Vice-Presidency. This series is designed to share innovations and lessons learned in the application of strategic communication in development projects. Together with other donors, NGOs, and private sector partners, DevComm seeks to mainstream the discipline of development communication in development practice.

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