Communicating the Impact of Communication for Development : Recent Trends in Empirical Research
The UN Millennium Development Goals call for not only greater financial commitment in international assistance programs but also innovative strategies to tackle the serious economic, health, education, and other basic human rights problems in the d...
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| Format: | Publication |
| Language: | English en_US |
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Washington, DC: World Bank
2012
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| Online Access: | http://documents.worldbank.org/curated/en/2007/01/8071580/communicating-impact-communication-development-recent-trends-empirical-research http://hdl.handle.net/10986/6728 |
| Summary: | The UN Millennium Development Goals call
for not only greater financial commitment in international
assistance programs but also innovative strategies to tackle
the serious economic, health, education, and other basic
human rights problems in the developing world. This paper is
organized as follows: Chapter 2 is an overview of key
theoretical models of development communication. Chapter 3
describes the characteristic patterns of recent empirical
studies in development communication in terms of theoretical
models and types of communication strategies. Chapter 4
presents some outstanding evidence of the impacts of
communication on development initiatives. Chapter 5
discusses weak spots in the evidence. The concluding chapter
will make suggestions for further research by drawing
attention to the theoretical, methodological and empirical
gaps in the existing academic research in development communication. |
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