Development Communication Sourcebook : Broadening the Boundaries of Communication

This Sourcebook illustrates how the emerging paradigm in development communication, focused on participation and two-way communication, constitutes a necessary element in order to avoid the mistakes of the past. It makes the case about the importan...

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Main Author:	Mefalopulos, Paolo
Format:	Publication
Language:	English en_US
Published:	Washington, DC : World Bank 2012
Subjects:	ABBREVIATIONS ACTION PLAN ARTICLE ARTICLES AUDIOVISUAL PROGRAMS BACKBONE BEHAVIORS BODY OF KNOWLEDGE BOUNDARIES BROADCASTS CAPABILITIES CAPACITY BUILDING CATALOGING CATEGORIZATION CIVIC ENGAGEMENT CLIENT COUNTRIES COLLABORATION COMMON GROUND COMMUNICATION ACTIVITIES COMMUNICATION CAMPAIGNS COMMUNICATION INFORMATION COMMUNICATION MODE COMMUNICATION MODES COMMUNICATION SERVICES COMMUNICATION SKILLS COMMUNICATION STRATEGIES COMMUNICATION STRATEGY COMMUNICATION TECHNOLOGIES COMMUNITIES COMPETENCIES COMPLEXITY CONTENTS COPYRIGHT DECISION MAKERS DECISION MAKING DECISION-MAKING DEMOCRACY DESCRIPTION DICTIONARIES DISABLED PERSONS DISCOVERY DISCUSSION DISCUSSIONS DOCUMENTS DRAMATIC CHANGES E-MAIL ECONOMIC DEVELOPMENT ENGINEERS ENTRY ENTRY POINT ENTRY POINTS FINANCIAL TERMS FLOW OF INFORMATION ICT IDEA IDEAS ILLUSTRATION IMAGE IMPLEMENTATION PROCESS INFORMATION AND COMMUNICATION TECHNOLOGIES INFORMATION DISSEMINATION INFORMATION FLOWS INFORMATION GAPS INFORMATION NEEDS INFORMATION SOCIETY INFORMATION TECHNOLOGIES INNOVATION INSIGHTS INSTITUTION INSTITUTIONAL CAPACITY INTERNAL COMMUNICATION INTERNAL COMMUNICATIONS INTERNATIONAL WEB SITE LATIN AMERICAN LEADING LEARNING LEVELS OF PARTICIPATION LICENSES MANAGEMENT TOOL MANUSCRIPT MARKETING MATERIAL MEDIA MISSING ELEMENT NATURAL RESOURCES NETWORKS ORGANIZATIONAL COMMUNICATION PARTICIPATORY APPROACH PRACTITIONERS PRIVATE SECTOR PROGRAMS PROJECT MANAGEMENT PUBLIC RELATIONS QUALITY STANDARDS QUERIES RADIO READING REDUNDANCY REFERENCE MATERIAL REPAIR RESEARCH METHODS RESEARCHERS RESULT RESULTS SATELLITES SOCIAL PROCESS TECHNICAL COOPERATION TELECOMMUNICATIONS TELEPHONE TERMINOLOGY TRANSMISSION TRANSMISSION OF INFORMATION TRANSPARENCY TYPOLOGY UNDERDEVELOPMENT USES VARIETY VIDEO VISION WEB WEB SITES
Online Access:	http://documents.worldbank.org/curated/en/2008/01/9658930/development-communication-sourcebook-broadening-boundaries-communication http://hdl.handle.net/10986/6439

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recordtype	oai_dc
spelling	okr-10986-64392021-04-23T14:02:25Z Development Communication Sourcebook : Broadening the Boundaries of Communication Mefalopulos, Paolo ABBREVIATIONS ACTION PLAN ARTICLE ARTICLES AUDIOVISUAL PROGRAMS BACKBONE BEHAVIORS BODY OF KNOWLEDGE BOUNDARIES BROADCASTS CAPABILITIES CAPACITY BUILDING CATALOGING CATEGORIZATION CIVIC ENGAGEMENT CLIENT COUNTRIES COLLABORATION COMMON GROUND COMMUNICATION ACTIVITIES COMMUNICATION CAMPAIGNS COMMUNICATION INFORMATION COMMUNICATION MODE COMMUNICATION MODES COMMUNICATION SERVICES COMMUNICATION SKILLS COMMUNICATION STRATEGIES COMMUNICATION STRATEGY COMMUNICATION TECHNOLOGIES COMMUNITIES COMPETENCIES COMPLEXITY CONTENTS COPYRIGHT DECISION MAKERS DECISION MAKING DECISION-MAKING DEMOCRACY DESCRIPTION DICTIONARIES DISABLED PERSONS DISCOVERY DISCUSSION DISCUSSIONS DOCUMENTS DRAMATIC CHANGES E-MAIL ECONOMIC DEVELOPMENT ENGINEERS ENTRY ENTRY POINT ENTRY POINTS FINANCIAL TERMS FLOW OF INFORMATION ICT IDEA IDEAS ILLUSTRATION IMAGE IMPLEMENTATION PROCESS INFORMATION AND COMMUNICATION TECHNOLOGIES INFORMATION DISSEMINATION INFORMATION FLOWS INFORMATION GAPS INFORMATION NEEDS INFORMATION SOCIETY INFORMATION TECHNOLOGIES INNOVATION INSIGHTS INSTITUTION INSTITUTIONAL CAPACITY INTERNAL COMMUNICATION INTERNAL COMMUNICATIONS INTERNATIONAL WEB SITE LATIN AMERICAN LEADING LEARNING LEVELS OF PARTICIPATION LICENSES MANAGEMENT TOOL MANUSCRIPT MARKETING MATERIAL MEDIA MISSING ELEMENT NATURAL RESOURCES NETWORKS ORGANIZATIONAL COMMUNICATION PARTICIPATORY APPROACH PRACTITIONERS PRIVATE SECTOR PROGRAMS PROJECT MANAGEMENT PUBLIC RELATIONS QUALITY STANDARDS QUERIES RADIO READING REDUNDANCY REFERENCE MATERIAL REPAIR RESEARCH METHODS RESEARCHERS RESULT RESULTS SATELLITES SOCIAL PROCESS TECHNICAL COOPERATION TELECOMMUNICATIONS TELEPHONE TERMINOLOGY TRANSMISSION TRANSMISSION OF INFORMATION TRANSPARENCY TYPOLOGY UNDERDEVELOPMENT USES VARIETY VIDEO VISION WEB WEB SITES This Sourcebook illustrates how the emerging paradigm in development communication, focused on participation and two-way communication, constitutes a necessary element in order to avoid the mistakes of the past. It makes the case about the importance of incorporating communication practices into the policies and practices of development. It intends also to offer a broader conception of communication that would take into account other purposes and functions than the usual ones. The study claims that communication is not only about raising awareness, informing, persuading, or changing behavior. It is also about listening, exploring, understanding, empowering, and building consensus for change. This should resonate loud and clear for the reader. Two-way communication, used to understand, assess, explore, and facilitate decision making related to change, combined with the effective use of one-way communication approaches, has been proven to significantly enhance results and the sustainability of development initiatives. This Sourcebook is intended to provide a small contribution in further promoting the understanding and subsequent adoption of such practices, in any sector of intervention. To sum up, these are the two key messages of this publication: (1) two-way communication, when used from the onset of a development initiative, is not only a useful but also a necessary ingredient to enhance development initiatives and avoid the failures of the past, and (2) two-way communication should be applied professionally by specialists familiar with the rich body of knowledge and the diverse range of methods, techniques, and tools of development communication. 2012-05-25T17:58:36Z 2012-05-25T17:58:36Z 2008 http://documents.worldbank.org/curated/en/2008/01/9658930/development-communication-sourcebook-broadening-boundaries-communication 978-0-8213-7522-8 http://hdl.handle.net/10986/6439 English en_US CC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo/ World Bank Washington, DC : World Bank Publications & Research :: Publication Publications & Research :: Publication
repository_type	Digital Repository
institution_category	Foreign Institution
institution	Digital Repositories
building	World Bank Open Knowledge Repository
collection	World Bank
language	English en_US
topic	ABBREVIATIONS ACTION PLAN ARTICLE ARTICLES AUDIOVISUAL PROGRAMS BACKBONE BEHAVIORS BODY OF KNOWLEDGE BOUNDARIES BROADCASTS CAPABILITIES CAPACITY BUILDING CATALOGING CATEGORIZATION CIVIC ENGAGEMENT CLIENT COUNTRIES COLLABORATION COMMON GROUND COMMUNICATION ACTIVITIES COMMUNICATION CAMPAIGNS COMMUNICATION INFORMATION COMMUNICATION MODE COMMUNICATION MODES COMMUNICATION SERVICES COMMUNICATION SKILLS COMMUNICATION STRATEGIES COMMUNICATION STRATEGY COMMUNICATION TECHNOLOGIES COMMUNITIES COMPETENCIES COMPLEXITY CONTENTS COPYRIGHT DECISION MAKERS DECISION MAKING DECISION-MAKING DEMOCRACY DESCRIPTION DICTIONARIES DISABLED PERSONS DISCOVERY DISCUSSION DISCUSSIONS DOCUMENTS DRAMATIC CHANGES E-MAIL ECONOMIC DEVELOPMENT ENGINEERS ENTRY ENTRY POINT ENTRY POINTS FINANCIAL TERMS FLOW OF INFORMATION ICT IDEA IDEAS ILLUSTRATION IMAGE IMPLEMENTATION PROCESS INFORMATION AND COMMUNICATION TECHNOLOGIES INFORMATION DISSEMINATION INFORMATION FLOWS INFORMATION GAPS INFORMATION NEEDS INFORMATION SOCIETY INFORMATION TECHNOLOGIES INNOVATION INSIGHTS INSTITUTION INSTITUTIONAL CAPACITY INTERNAL COMMUNICATION INTERNAL COMMUNICATIONS INTERNATIONAL WEB SITE LATIN AMERICAN LEADING LEARNING LEVELS OF PARTICIPATION LICENSES MANAGEMENT TOOL MANUSCRIPT MARKETING MATERIAL MEDIA MISSING ELEMENT NATURAL RESOURCES NETWORKS ORGANIZATIONAL COMMUNICATION PARTICIPATORY APPROACH PRACTITIONERS PRIVATE SECTOR PROGRAMS PROJECT MANAGEMENT PUBLIC RELATIONS QUALITY STANDARDS QUERIES RADIO READING REDUNDANCY REFERENCE MATERIAL REPAIR RESEARCH METHODS RESEARCHERS RESULT RESULTS SATELLITES SOCIAL PROCESS TECHNICAL COOPERATION TELECOMMUNICATIONS TELEPHONE TERMINOLOGY TRANSMISSION TRANSMISSION OF INFORMATION TRANSPARENCY TYPOLOGY UNDERDEVELOPMENT USES VARIETY VIDEO VISION WEB WEB SITES
spellingShingle	ABBREVIATIONS ACTION PLAN ARTICLE ARTICLES AUDIOVISUAL PROGRAMS BACKBONE BEHAVIORS BODY OF KNOWLEDGE BOUNDARIES BROADCASTS CAPABILITIES CAPACITY BUILDING CATALOGING CATEGORIZATION CIVIC ENGAGEMENT CLIENT COUNTRIES COLLABORATION COMMON GROUND COMMUNICATION ACTIVITIES COMMUNICATION CAMPAIGNS COMMUNICATION INFORMATION COMMUNICATION MODE COMMUNICATION MODES COMMUNICATION SERVICES COMMUNICATION SKILLS COMMUNICATION STRATEGIES COMMUNICATION STRATEGY COMMUNICATION TECHNOLOGIES COMMUNITIES COMPETENCIES COMPLEXITY CONTENTS COPYRIGHT DECISION MAKERS DECISION MAKING DECISION-MAKING DEMOCRACY DESCRIPTION DICTIONARIES DISABLED PERSONS DISCOVERY DISCUSSION DISCUSSIONS DOCUMENTS DRAMATIC CHANGES E-MAIL ECONOMIC DEVELOPMENT ENGINEERS ENTRY ENTRY POINT ENTRY POINTS FINANCIAL TERMS FLOW OF INFORMATION ICT IDEA IDEAS ILLUSTRATION IMAGE IMPLEMENTATION PROCESS INFORMATION AND COMMUNICATION TECHNOLOGIES INFORMATION DISSEMINATION INFORMATION FLOWS INFORMATION GAPS INFORMATION NEEDS INFORMATION SOCIETY INFORMATION TECHNOLOGIES INNOVATION INSIGHTS INSTITUTION INSTITUTIONAL CAPACITY INTERNAL COMMUNICATION INTERNAL COMMUNICATIONS INTERNATIONAL WEB SITE LATIN AMERICAN LEADING LEARNING LEVELS OF PARTICIPATION LICENSES MANAGEMENT TOOL MANUSCRIPT MARKETING MATERIAL MEDIA MISSING ELEMENT NATURAL RESOURCES NETWORKS ORGANIZATIONAL COMMUNICATION PARTICIPATORY APPROACH PRACTITIONERS PRIVATE SECTOR PROGRAMS PROJECT MANAGEMENT PUBLIC RELATIONS QUALITY STANDARDS QUERIES RADIO READING REDUNDANCY REFERENCE MATERIAL REPAIR RESEARCH METHODS RESEARCHERS RESULT RESULTS SATELLITES SOCIAL PROCESS TECHNICAL COOPERATION TELECOMMUNICATIONS TELEPHONE TERMINOLOGY TRANSMISSION TRANSMISSION OF INFORMATION TRANSPARENCY TYPOLOGY UNDERDEVELOPMENT USES VARIETY VIDEO VISION WEB WEB SITES Mefalopulos, Paolo Development Communication Sourcebook : Broadening the Boundaries of Communication
description	This Sourcebook illustrates how the emerging paradigm in development communication, focused on participation and two-way communication, constitutes a necessary element in order to avoid the mistakes of the past. It makes the case about the importance of incorporating communication practices into the policies and practices of development. It intends also to offer a broader conception of communication that would take into account other purposes and functions than the usual ones. The study claims that communication is not only about raising awareness, informing, persuading, or changing behavior. It is also about listening, exploring, understanding, empowering, and building consensus for change. This should resonate loud and clear for the reader. Two-way communication, used to understand, assess, explore, and facilitate decision making related to change, combined with the effective use of one-way communication approaches, has been proven to significantly enhance results and the sustainability of development initiatives. This Sourcebook is intended to provide a small contribution in further promoting the understanding and subsequent adoption of such practices, in any sector of intervention. To sum up, these are the two key messages of this publication: (1) two-way communication, when used from the onset of a development initiative, is not only a useful but also a necessary ingredient to enhance development initiatives and avoid the failures of the past, and (2) two-way communication should be applied professionally by specialists familiar with the rich body of knowledge and the diverse range of methods, techniques, and tools of development communication.
format	Publications & Research :: Publication
author	Mefalopulos, Paolo
author_facet	Mefalopulos, Paolo
author_sort	Mefalopulos, Paolo
title	Development Communication Sourcebook : Broadening the Boundaries of Communication
title_short	Development Communication Sourcebook : Broadening the Boundaries of Communication
title_full	Development Communication Sourcebook : Broadening the Boundaries of Communication
title_fullStr	Development Communication Sourcebook : Broadening the Boundaries of Communication
title_full_unstemmed	Development Communication Sourcebook : Broadening the Boundaries of Communication
title_sort	development communication sourcebook : broadening the boundaries of communication
publisher	Washington, DC : World Bank
publishDate	2012
url	http://documents.worldbank.org/curated/en/2008/01/9658930/development-communication-sourcebook-broadening-boundaries-communication http://hdl.handle.net/10986/6439
_version_	1764397827405905920

Development Communication Sourcebook : Broadening the Boundaries of Communication

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