Mandatory Helmet Legislation and the Print Media in Viet Nam

With motorcycle ownership high and rising in Vietnam, and motorcycle riders vulnerable to both fatal and non-fatal injury, the re-introduction of mandatory helmet legislation in 2007 has been a priority for the Vietnamese government. The paper uses a qualitative analysis of web-based versions of the...

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Main Authors:	Hill, P. S., Ngo, A. D., Khuong, T. A., Dao, H. L., Hoang, H. M., Trinh, H. T., Nguyen, L. T. N., Nguyen, P. H.
Format:	Journal Article
Language:	EN
Published:	2012
Online Access:	http://hdl.handle.net/10986/5248

id	okr-10986-5248
recordtype	oai_dc
spelling	okr-10986-52482021-04-23T14:02:21Z Mandatory Helmet Legislation and the Print Media in Viet Nam Hill, P. S. Ngo, A. D. Khuong, T. A. Dao, H. L. Hoang, H. M. Trinh, H. T. Nguyen, L. T. N. Nguyen, P. H. With motorcycle ownership high and rising in Vietnam, and motorcycle riders vulnerable to both fatal and non-fatal injury, the re-introduction of mandatory helmet legislation in 2007 has been a priority for the Vietnamese government. The paper uses a qualitative analysis of web-based versions of the eight most popular newspapers in Viet Nam to track reporting over four phases of the implementation of the legislation, identifying codes and constructing the dominant themes of the media coverage. The study documents the justification and promotion of the legislation, and the mechanisms for preparing for its implementation at a national and local level, developing solutions and encouraging the replication of successful strategies. It records opposition and obstacles to helmet use, and concerns raised around the quality of helmets purchased. In return, the press notes the response of the market in innovative solutions to these problems. With the successful implementation of the legislation, the functions of the print media in promulgating and promoting the legislation, together with the reporting of ongoing resistance to the process, serve to enable a dialogue between the State and population around expressed concerns. In highlighting quality control of helmets as a key issue, the media have identified a potential ongoing role in monitoring the state's initiative in reducing the road toll from traumatic brain injury in motorcyclists. (C) 2009 Elsevier Ltd. All rights reserved. 2012-03-30T07:31:58Z 2012-03-30T07:31:58Z 2009 Journal Article Accident Analysis and Prevention 0001-4575 http://hdl.handle.net/10986/5248 EN http://creativecommons.org/licenses/by-nc-nd/3.0/igo World Bank Journal Article Vietnam
repository_type	Digital Repository
institution_category	Foreign Institution
institution	Digital Repositories
building	World Bank Open Knowledge Repository
collection	World Bank
language	EN
geographic_facet	Vietnam
relation	http://creativecommons.org/licenses/by-nc-nd/3.0/igo
description	With motorcycle ownership high and rising in Vietnam, and motorcycle riders vulnerable to both fatal and non-fatal injury, the re-introduction of mandatory helmet legislation in 2007 has been a priority for the Vietnamese government. The paper uses a qualitative analysis of web-based versions of the eight most popular newspapers in Viet Nam to track reporting over four phases of the implementation of the legislation, identifying codes and constructing the dominant themes of the media coverage. The study documents the justification and promotion of the legislation, and the mechanisms for preparing for its implementation at a national and local level, developing solutions and encouraging the replication of successful strategies. It records opposition and obstacles to helmet use, and concerns raised around the quality of helmets purchased. In return, the press notes the response of the market in innovative solutions to these problems. With the successful implementation of the legislation, the functions of the print media in promulgating and promoting the legislation, together with the reporting of ongoing resistance to the process, serve to enable a dialogue between the State and population around expressed concerns. In highlighting quality control of helmets as a key issue, the media have identified a potential ongoing role in monitoring the state's initiative in reducing the road toll from traumatic brain injury in motorcyclists. (C) 2009 Elsevier Ltd. All rights reserved.
format	Journal Article
author	Hill, P. S. Ngo, A. D. Khuong, T. A. Dao, H. L. Hoang, H. M. Trinh, H. T. Nguyen, L. T. N. Nguyen, P. H.
spellingShingle	Hill, P. S. Ngo, A. D. Khuong, T. A. Dao, H. L. Hoang, H. M. Trinh, H. T. Nguyen, L. T. N. Nguyen, P. H. Mandatory Helmet Legislation and the Print Media in Viet Nam
author_facet	Hill, P. S. Ngo, A. D. Khuong, T. A. Dao, H. L. Hoang, H. M. Trinh, H. T. Nguyen, L. T. N. Nguyen, P. H.
author_sort	Hill, P. S.
title	Mandatory Helmet Legislation and the Print Media in Viet Nam
title_short	Mandatory Helmet Legislation and the Print Media in Viet Nam
title_full	Mandatory Helmet Legislation and the Print Media in Viet Nam
title_fullStr	Mandatory Helmet Legislation and the Print Media in Viet Nam
title_full_unstemmed	Mandatory Helmet Legislation and the Print Media in Viet Nam
title_sort	mandatory helmet legislation and the print media in viet nam
publishDate	2012
url	http://hdl.handle.net/10986/5248
_version_	1764394452262060032

Mandatory Helmet Legislation and the Print Media in Viet Nam

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