APA (7th ed.) Citation

Acosta, P., Kim, N., Melzer, I., Mendoza, R. U., & Thelen, N. (2012). Business and Human Development in the Base of the Pyramid: Exploring Challenges and Opportunities with Market Heat Maps.

Chicago Style (17th ed.) Citation

Acosta, Pablo, Namsuk Kim, Illana Melzer, Ronald U. Mendoza, and Nina Thelen. Business and Human Development in the Base of the Pyramid: Exploring Challenges and Opportunities with Market Heat Maps. 2012.

MLA (8th ed.) Citation

Acosta, Pablo, et al. Business and Human Development in the Base of the Pyramid: Exploring Challenges and Opportunities with Market Heat Maps. 2012.