Social Issue-Oriented BoP Business and Japanese Companies

Social Issue-Oriented BoP Business and Japanese Companies

Shows how by engaging local companies Sumitomo could capitalize on a business opportunity while providing malaria prevention.

Bibliographic Details
Main Authors: Kogiso, Mari, Matsuo, Mia, Hiramoto, Tokutaro
Other Authors: Neal, Christopher
Format: Journal Article
Published: World Bank 2012
Subjects:
business operations
businesses
manufacturing
marketing
material
prototype
results
social issue
technical staff
users
Online Access:http://hdl.handle.net/10986/4542
Description
Summary:Shows how by engaging local companies Sumitomo could capitalize on a business opportunity while providing malaria prevention.

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