Put Your Money Where Your Butt Is : A Commitment Contract for Smoking Cessation
The authors designed and tested a voluntary commitment product to help smokers quit smoking. The product (CARES) offered smokers a savings account in which they deposit funds for six months, after which they take a urine test for nicotine and cotin...
Main Authors: | , , |
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Format: | Policy Research Working Paper |
Language: | English |
Published: |
2012
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Subjects: | |
Online Access: | http://www-wds.worldbank.org/external/default/main?menuPK=64187510&pagePK=64193027&piPK=64187937&theSitePK=523679&menuPK=64187510&searchMenuPK=64187283&siteName=WDS&entityID=000158349_20090702084030 http://hdl.handle.net/10986/4177 |
Summary: | The authors designed and tested a
voluntary commitment product to help smokers quit smoking.
The product (CARES) offered smokers a savings account in
which they deposit funds for six months, after which they
take a urine test for nicotine and cotinine. If they pass,
their money is returned; otherwise, their money is forfeited
to charity. Eleven percent of smokers offered CARES tookup,
and smokers randomly offered CARES were 3 percentage points
more likely to pass the 6-month test than the control group.
More importantly, this effect persisted in surprise tests at
12 months, indicating that CARES produced lasting smoking cessation. |
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