Multiple Price Lists for Willingness to Pay Elicitation

Multiple Price Lists for Willingness to Pay Elicitation

Multiple price lists are a convenient tool to elicit willingness to pay in surveys and experiments, but choice patterns such as “multiple switching” and “never switching” indicate high error rates. Existing measurement approaches often do not provide accurate standard errors and cannot correct f...

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Bibliographic Details
Main Authors: Kelse, Jack, McDermott, Kathryn, Sautmann, Anja
Format: Working Paper
Language:English
English
Published: World Bank, Washington, DC 2022
Subjects:
WILLINGNESS TO PAY
MULTIPLE PRICE LISTS
PREFERENCE ELICITATION
SURVEY METHODS
MULTIPLE PRICE LIST SURVEY INSTRUMENT
SURVEYCTO
Online Access:http://documents.worldbank.org/curated/en/099716109132237341/IDU0eca4bf4b04b6304fa5095800d445c3070d98
http://hdl.handle.net/10986/38013
id okr-10986-38013
recordtype oai_dc
spelling okr-10986-380132022-09-15T05:10:47Z Multiple Price Lists for Willingness to Pay Elicitation Kelse, Jack McDermott, Kathryn Sautmann, Anja WILLINGNESS TO PAY MULTIPLE PRICE LISTS PREFERENCE ELICITATION SURVEY METHODS MULTIPLE PRICE LIST SURVEY INSTRUMENT SURVEYCTO Multiple price lists are a convenient tool to elicit willingness to pay in surveys and experiments, but choice patterns such as “multiple switching” and “never switching” indicate high error rates. Existing measurement approaches often do not provide accurate standard errors and cannot correct for bias due to framing and order effects. This paper proposes to combine a randomization approach with a random-effects latent utility model to detect bias and account for error. Data from a choice experiment in South Africa shows that significant order effects exist which, if uncorrected, would lead to distorted conclusions about subjects’ preferences. Templates are provided to create a multiple price list survey instrument in SurveyCTO and analyze the resulting data using the proposed methods. 2022-09-14T18:28:02Z 2022-09-14T18:28:02Z 2022-09 Working Paper http://documents.worldbank.org/curated/en/099716109132237341/IDU0eca4bf4b04b6304fa5095800d445c3070d98 http://hdl.handle.net/10986/38013 English en Policy Research Working Papers;10173 CC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo World Bank World Bank, Washington, DC Policy Research Working Paper Publications & Research South Africa
repository_type Digital Repository
institution_category Foreign Institution
institution Digital Repositories
building World Bank Open Knowledge Repository
collection World Bank
language English
English
topic WILLINGNESS TO PAY
MULTIPLE PRICE LISTS
PREFERENCE ELICITATION
SURVEY METHODS
MULTIPLE PRICE LIST SURVEY INSTRUMENT
SURVEYCTO
spellingShingle WILLINGNESS TO PAY
MULTIPLE PRICE LISTS
PREFERENCE ELICITATION
SURVEY METHODS
MULTIPLE PRICE LIST SURVEY INSTRUMENT
SURVEYCTO
Kelse, Jack
McDermott, Kathryn
Sautmann, Anja
Multiple Price Lists for Willingness to Pay Elicitation
geographic_facet South Africa
relation Policy Research Working Papers;10173
description Multiple price lists are a convenient tool to elicit willingness to pay in surveys and experiments, but choice patterns such as “multiple switching” and “never switching” indicate high error rates. Existing measurement approaches often do not provide accurate standard errors and cannot correct for bias due to framing and order effects. This paper proposes to combine a randomization approach with a random-effects latent utility model to detect bias and account for error. Data from a choice experiment in South Africa shows that significant order effects exist which, if uncorrected, would lead to distorted conclusions about subjects’ preferences. Templates are provided to create a multiple price list survey instrument in SurveyCTO and analyze the resulting data using the proposed methods.
format Working Paper
author Kelse, Jack
McDermott, Kathryn
Sautmann, Anja
author_facet Kelse, Jack
McDermott, Kathryn
Sautmann, Anja
author_sort Kelse, Jack
title Multiple Price Lists for Willingness to Pay Elicitation
title_short Multiple Price Lists for Willingness to Pay Elicitation
title_full Multiple Price Lists for Willingness to Pay Elicitation
title_fullStr Multiple Price Lists for Willingness to Pay Elicitation
title_full_unstemmed Multiple Price Lists for Willingness to Pay Elicitation
title_sort multiple price lists for willingness to pay elicitation
publisher World Bank, Washington, DC
publishDate 2022
url http://documents.worldbank.org/curated/en/099716109132237341/IDU0eca4bf4b04b6304fa5095800d445c3070d98
http://hdl.handle.net/10986/38013
_version_ 1764488314248757248

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