Learning to Navigate a New Financial Technology : Evidence from Payroll Accounts

How do inexperienced consumers learn to use a new financial technology? This paper presents results from a field experiment that introduced payroll accounts in a population of largely unbanked factory workers in Bangladesh. In the experiment, worke...

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Main Authors: Breza, Emily, Kanz, Martin, Klapper, Leora
Format: Working Paper
Language:English
Published: World Bank, Washington, DC 2020
Subjects:
Online Access:http://documents.worldbank.org/curated/en/273651607459575325/Learning-to-Navigate-a-New-Financial-Technology-Evidence-from-Payroll-Accounts
http://hdl.handle.net/10986/34939
id okr-10986-34939
recordtype oai_dc
spelling okr-10986-349392022-09-20T00:10:16Z Learning to Navigate a New Financial Technology : Evidence from Payroll Accounts Breza, Emily Kanz, Martin Klapper, Leora FINANCIAL TECHNOLOGY FINANCIAL INCLUSION FINANCIAL CONSUMER PROTECTION LEARNING PAYROLL ACCOUNT How do inexperienced consumers learn to use a new financial technology? This paper presents results from a field experiment that introduced payroll accounts in a population of largely unbanked factory workers in Bangladesh. In the experiment, workers in a treatment group received monthly wage payments into a bank or mobile money account while workers in a control group continued to receive wages in cash, with a subset also receiving an account without automatic wage payments. The results show that exposure to payroll accounts leads to increased account use and consumer learning. Those receiving accounts with automatic wage payments learn to use the account without assistance, begin to use a wider set of account features, and learn to avoid illicit fees, which are common in emerging markets for consumer finance. The treatments have real effects, leading to increased savings and improvements in the ability to cope with unanticipated economic shocks. An additional audit study provides suggestive evidence of market externalities from consumer learning: mobile money agents are less likely to overcharge inexperienced customers in areas with higher levels of payroll account adoption. This suggests potentially important equilibrium effects of introducing accounts at scale. 2020-12-17T15:05:35Z 2020-12-17T15:05:35Z 2020-12 Working Paper http://documents.worldbank.org/curated/en/273651607459575325/Learning-to-Navigate-a-New-Financial-Technology-Evidence-from-Payroll-Accounts http://hdl.handle.net/10986/34939 English Policy Research Working Paper;No.. 9495 CC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo World Bank World Bank, Washington, DC Publications & Research Publications & Research :: Policy Research Working Paper South Asia Bangladesh
repository_type Digital Repository
institution_category Foreign Institution
institution Digital Repositories
building World Bank Open Knowledge Repository
collection World Bank
language English
topic FINANCIAL TECHNOLOGY
FINANCIAL INCLUSION
FINANCIAL CONSUMER PROTECTION
LEARNING
PAYROLL ACCOUNT
spellingShingle FINANCIAL TECHNOLOGY
FINANCIAL INCLUSION
FINANCIAL CONSUMER PROTECTION
LEARNING
PAYROLL ACCOUNT
Breza, Emily
Kanz, Martin
Klapper, Leora
Learning to Navigate a New Financial Technology : Evidence from Payroll Accounts
geographic_facet South Asia
Bangladesh
relation Policy Research Working Paper;No.. 9495
description How do inexperienced consumers learn to use a new financial technology? This paper presents results from a field experiment that introduced payroll accounts in a population of largely unbanked factory workers in Bangladesh. In the experiment, workers in a treatment group received monthly wage payments into a bank or mobile money account while workers in a control group continued to receive wages in cash, with a subset also receiving an account without automatic wage payments. The results show that exposure to payroll accounts leads to increased account use and consumer learning. Those receiving accounts with automatic wage payments learn to use the account without assistance, begin to use a wider set of account features, and learn to avoid illicit fees, which are common in emerging markets for consumer finance. The treatments have real effects, leading to increased savings and improvements in the ability to cope with unanticipated economic shocks. An additional audit study provides suggestive evidence of market externalities from consumer learning: mobile money agents are less likely to overcharge inexperienced customers in areas with higher levels of payroll account adoption. This suggests potentially important equilibrium effects of introducing accounts at scale.
format Working Paper
author Breza, Emily
Kanz, Martin
Klapper, Leora
author_facet Breza, Emily
Kanz, Martin
Klapper, Leora
author_sort Breza, Emily
title Learning to Navigate a New Financial Technology : Evidence from Payroll Accounts
title_short Learning to Navigate a New Financial Technology : Evidence from Payroll Accounts
title_full Learning to Navigate a New Financial Technology : Evidence from Payroll Accounts
title_fullStr Learning to Navigate a New Financial Technology : Evidence from Payroll Accounts
title_full_unstemmed Learning to Navigate a New Financial Technology : Evidence from Payroll Accounts
title_sort learning to navigate a new financial technology : evidence from payroll accounts
publisher World Bank, Washington, DC
publishDate 2020
url http://documents.worldbank.org/curated/en/273651607459575325/Learning-to-Navigate-a-New-Financial-Technology-Evidence-from-Payroll-Accounts
http://hdl.handle.net/10986/34939
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