Urban Design, Public Spaces, and Social Cohesion : Evidence from a Virtual Reality Experiment

Public spaces can be an instrument to increase social cohesion, yet they are often underutilized. This paper presents findings from a randomized virtual reality experiment with more than 2,000 participants in Karachi, Pakistan. The paper investigat...

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Main Authors: Llopis Abella, Jimena, Fruttero, Anna, Tas, Emcet O., Taj, Umar
Format: Working Paper
Language:English
Published: World Bank, Washington, DC 2020
Subjects:
Online Access:http://documents.worldbank.org/curated/en/845321600708199915/Urban-Design-Public-Spaces-and-Social-Cohesion-Evidence-from-a-Virtual-Reality-Experiment
http://hdl.handle.net/10986/34505
id okr-10986-34505
recordtype oai_dc
spelling okr-10986-345052022-09-20T00:10:20Z Urban Design, Public Spaces, and Social Cohesion : Evidence from a Virtual Reality Experiment Llopis Abella, Jimena Fruttero, Anna Tas, Emcet O. Taj, Umar VIRTUAL REALITY PUBLIC SPACE DIVERSITY BEHAVIOR URBAN DESIGN SOCIAL CONTACT Public spaces can be an instrument to increase social cohesion, yet they are often underutilized. This paper presents findings from a randomized virtual reality experiment with more than 2,000 participants in Karachi, Pakistan. The paper investigates the relationship between urban design, willingness to use public spaces, and social cohesion. The findings show that exposure to a two-and-a-half-minute-long virtual reality experience featuring various urban design and social diversity elements has a statistically significant impact. In particular, improvements in the design of a public park through the virtual reality experience increased the park's perceived attractiveness and participants' willingness to use it. Exposure to diverse social groups in the virtual reality experience, by itself, had mixed impacts on social cohesion indicators such as trust and perception of and willingness to interact with outgroups. The impacts varied by ethnic affiliation, income, sex, and education level. This may be partly explained by the segregated nature of Karachi and the high prevalence of mistrust of outgroups. The paper illustrates how modern technology can be used as an effective, low-cost tool for diagnosing social phenomena, soliciting feedback about urban interventions for inclusive design, and promoting social contact. 2020-09-24T18:56:15Z 2020-09-24T18:56:15Z 2020-09 Working Paper http://documents.worldbank.org/curated/en/845321600708199915/Urban-Design-Public-Spaces-and-Social-Cohesion-Evidence-from-a-Virtual-Reality-Experiment http://hdl.handle.net/10986/34505 English Policy Research Working Paper;No. 9407 CC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo World Bank World Bank, Washington, DC Publications & Research Publications & Research :: Policy Research Working Paper South Asia Pakistan
repository_type Digital Repository
institution_category Foreign Institution
institution Digital Repositories
building World Bank Open Knowledge Repository
collection World Bank
language English
topic VIRTUAL REALITY
PUBLIC SPACE
DIVERSITY
BEHAVIOR
URBAN DESIGN
SOCIAL CONTACT
spellingShingle VIRTUAL REALITY
PUBLIC SPACE
DIVERSITY
BEHAVIOR
URBAN DESIGN
SOCIAL CONTACT
Llopis Abella, Jimena
Fruttero, Anna
Tas, Emcet O.
Taj, Umar
Urban Design, Public Spaces, and Social Cohesion : Evidence from a Virtual Reality Experiment
geographic_facet South Asia
Pakistan
relation Policy Research Working Paper;No. 9407
description Public spaces can be an instrument to increase social cohesion, yet they are often underutilized. This paper presents findings from a randomized virtual reality experiment with more than 2,000 participants in Karachi, Pakistan. The paper investigates the relationship between urban design, willingness to use public spaces, and social cohesion. The findings show that exposure to a two-and-a-half-minute-long virtual reality experience featuring various urban design and social diversity elements has a statistically significant impact. In particular, improvements in the design of a public park through the virtual reality experience increased the park's perceived attractiveness and participants' willingness to use it. Exposure to diverse social groups in the virtual reality experience, by itself, had mixed impacts on social cohesion indicators such as trust and perception of and willingness to interact with outgroups. The impacts varied by ethnic affiliation, income, sex, and education level. This may be partly explained by the segregated nature of Karachi and the high prevalence of mistrust of outgroups. The paper illustrates how modern technology can be used as an effective, low-cost tool for diagnosing social phenomena, soliciting feedback about urban interventions for inclusive design, and promoting social contact.
format Working Paper
author Llopis Abella, Jimena
Fruttero, Anna
Tas, Emcet O.
Taj, Umar
author_facet Llopis Abella, Jimena
Fruttero, Anna
Tas, Emcet O.
Taj, Umar
author_sort Llopis Abella, Jimena
title Urban Design, Public Spaces, and Social Cohesion : Evidence from a Virtual Reality Experiment
title_short Urban Design, Public Spaces, and Social Cohesion : Evidence from a Virtual Reality Experiment
title_full Urban Design, Public Spaces, and Social Cohesion : Evidence from a Virtual Reality Experiment
title_fullStr Urban Design, Public Spaces, and Social Cohesion : Evidence from a Virtual Reality Experiment
title_full_unstemmed Urban Design, Public Spaces, and Social Cohesion : Evidence from a Virtual Reality Experiment
title_sort urban design, public spaces, and social cohesion : evidence from a virtual reality experiment
publisher World Bank, Washington, DC
publishDate 2020
url http://documents.worldbank.org/curated/en/845321600708199915/Urban-Design-Public-Spaces-and-Social-Cohesion-Evidence-from-a-Virtual-Reality-Experiment
http://hdl.handle.net/10986/34505
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