Promoting E-Commerce in Georgia : Exploring Constraints to Online Participation using Baseline Data from an Experimental Study

E-commerce has the potential to expand market opportunities for businesses. However, it is not guaranteed. The World Development Report on Digital Dividends (World Bank 2016) highlights the importance of complementary analog support that may be nee...

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Main Authors:	Apedo-Amah, Marie Christine, Coville, Aidan, Piza, Caio, Raja, Siddhartha, Scarpari, Raquel
Format:	Brief
Language:	English
Published:	World Bank, Washington, DC 2020
Subjects:	E-COMMERCE INTERNET ACCESS INFORMATION AND COMMUNICATION TECHNOLOGY BUSINESS INNOVATION
Online Access:	http://documents.worldbank.org/curated/en/963201595838912497/Promoting-E-commerce-in-Georgia-Exploring-Constraints-to-Online-Participation-using-Baseline-Data-from-an-Experimental-Study http://hdl.handle.net/10986/34226

id	okr-10986-34226
recordtype	oai_dc
spelling	okr-10986-342262021-05-25T10:54:38Z Promoting E-Commerce in Georgia : Exploring Constraints to Online Participation using Baseline Data from an Experimental Study Apedo-Amah, Marie Christine Coville, Aidan Piza, Caio Raja, Siddhartha Scarpari, Raquel E-COMMERCE INTERNET ACCESS INFORMATION AND COMMUNICATION TECHNOLOGY BUSINESS INNOVATION E-commerce has the potential to expand market opportunities for businesses. However, it is not guaranteed. The World Development Report on Digital Dividends (World Bank 2016) highlights the importance of complementary analog support that may be needed to ensure people and businesses are able to fully benefit from the opportunities that high-speed, ubiquitous internet can provide. The first step in providing such support is understanding the constraints to adoption. The Competitive Policy Evaluation Lab (ComPEL) is supporting an impact evaluation in Georgia to generate knowledge about the constraints that prevent firms from participating in e-commerce platforms, while also testing an innovative approach to address the identified issues. The study evaluates the ‘Broadband for Development’ (BfD) project, a component of the World Bank-supported Georgia National Innovation Ecosystem (GeNIE) program, that aims to foster innovation, particularly for otherwise marginalized firms. The BfD provides support to Micro, Small and Medium Enterprises (MSMEs) located outside of the capital, Tblisi, to adopt broadband connections and establish an online retail presence through e-commerce training. Before BfD launched this effort, the research team collected and analyzed baseline data regarding 2,180 eligible firms. The purpose of this note is to explore the baseline results and some implications for BfD, or similar projects supported by the World Bank’s Finance, Competitiveness and Innovation (FCI) Global Practice, within the context of the impact evaluation. 2020-07-28T18:23:06Z 2020-07-28T18:23:06Z 2020-07-24 Brief http://documents.worldbank.org/curated/en/963201595838912497/Promoting-E-commerce-in-Georgia-Exploring-Constraints-to-Online-Participation-using-Baseline-Data-from-an-Experimental-Study http://hdl.handle.net/10986/34226 English CC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo World Bank World Bank, Washington, DC Publications & Research Publications & Research :: Brief Europe and Central Asia Georgia
repository_type	Digital Repository
institution_category	Foreign Institution
institution	Digital Repositories
building	World Bank Open Knowledge Repository
collection	World Bank
language	English
topic	E-COMMERCE INTERNET ACCESS INFORMATION AND COMMUNICATION TECHNOLOGY BUSINESS INNOVATION
spellingShingle	E-COMMERCE INTERNET ACCESS INFORMATION AND COMMUNICATION TECHNOLOGY BUSINESS INNOVATION Apedo-Amah, Marie Christine Coville, Aidan Piza, Caio Raja, Siddhartha Scarpari, Raquel Promoting E-Commerce in Georgia : Exploring Constraints to Online Participation using Baseline Data from an Experimental Study
geographic_facet	Europe and Central Asia Georgia
description	E-commerce has the potential to expand market opportunities for businesses. However, it is not guaranteed. The World Development Report on Digital Dividends (World Bank 2016) highlights the importance of complementary analog support that may be needed to ensure people and businesses are able to fully benefit from the opportunities that high-speed, ubiquitous internet can provide. The first step in providing such support is understanding the constraints to adoption. The Competitive Policy Evaluation Lab (ComPEL) is supporting an impact evaluation in Georgia to generate knowledge about the constraints that prevent firms from participating in e-commerce platforms, while also testing an innovative approach to address the identified issues. The study evaluates the ‘Broadband for Development’ (BfD) project, a component of the World Bank-supported Georgia National Innovation Ecosystem (GeNIE) program, that aims to foster innovation, particularly for otherwise marginalized firms. The BfD provides support to Micro, Small and Medium Enterprises (MSMEs) located outside of the capital, Tblisi, to adopt broadband connections and establish an online retail presence through e-commerce training. Before BfD launched this effort, the research team collected and analyzed baseline data regarding 2,180 eligible firms. The purpose of this note is to explore the baseline results and some implications for BfD, or similar projects supported by the World Bank’s Finance, Competitiveness and Innovation (FCI) Global Practice, within the context of the impact evaluation.
format	Brief
author	Apedo-Amah, Marie Christine Coville, Aidan Piza, Caio Raja, Siddhartha Scarpari, Raquel
author_facet	Apedo-Amah, Marie Christine Coville, Aidan Piza, Caio Raja, Siddhartha Scarpari, Raquel
author_sort	Apedo-Amah, Marie Christine
title	Promoting E-Commerce in Georgia : Exploring Constraints to Online Participation using Baseline Data from an Experimental Study
title_short	Promoting E-Commerce in Georgia : Exploring Constraints to Online Participation using Baseline Data from an Experimental Study
title_full	Promoting E-Commerce in Georgia : Exploring Constraints to Online Participation using Baseline Data from an Experimental Study
title_fullStr	Promoting E-Commerce in Georgia : Exploring Constraints to Online Participation using Baseline Data from an Experimental Study
title_full_unstemmed	Promoting E-Commerce in Georgia : Exploring Constraints to Online Participation using Baseline Data from an Experimental Study
title_sort	promoting e-commerce in georgia : exploring constraints to online participation using baseline data from an experimental study
publisher	World Bank, Washington, DC
publishDate	2020
url	http://documents.worldbank.org/curated/en/963201595838912497/Promoting-E-commerce-in-Georgia-Exploring-Constraints-to-Online-Participation-using-Baseline-Data-from-an-Experimental-Study http://hdl.handle.net/10986/34226
_version_	1764480451197534208

Promoting E-Commerce in Georgia : Exploring Constraints to Online Participation using Baseline Data from an Experimental Study

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