Signaling and Technological Marketing Tools for Exporters
Besides superior productivity, what other firm characteristics are associated with export success? This empirical study identifies the effects of signaling tools (foreign technical license, International Standards Organization certification, and re...
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| Format: | Policy Research Working Paper |
| Language: | English |
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2012
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| Online Access: | http://www-wds.worldbank.org/external/default/main?menuPK=64187510&pagePK=64193027&piPK=64187937&theSitePK=523679&menuPK=64187510&searchMenuPK=64187283&siteName=WDS&entityID=000158349_20110124134312 http://hdl.handle.net/10986/3318 |
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okr-10986-33182021-04-23T14:02:08Z Signaling and Technological Marketing Tools for Exporters Ferro, Esteban ACCESS TO THE INTERNET ADVERTISEMENT ADVERTISING ASYMMETRIC INFORMATION BOOK VALUE BRAND BRAND NAME BUSINESS ENVIRONMENT BUSINESSES BUYERS CAPABILITIES CAPABILITY CAPITAL EXPENDITURES CERTIFICATES COMPETITIVENESS COMPETITORS CONSTANT RETURNS TO SCALE CONSUMERS CORPORATIONS CORRECT ESTIMATES COUNTRY OF ORIGIN CUSTOMS DEVELOPMENT ECONOMICS DEVELOPMENT POLICY DISTRIBUTION CHANNEL DOMESTIC MARKET DOMESTIC MARKETS E-BUSINESS ECONOMIC ACTIVITY ECONOMIC RESEARCH EFFICIENT MARKET EMPLOYMENT ENTERPRISE SURVEY ENTERPRISE SURVEYS EQUILIBRIUM ANALYSIS EQUIPMENT EXPECTED VALUE EXPENDITURE EXPORT GROWTH EXPORT MARKET EXPORT MARKETS EXPORT PROMOTION EXPORTS FIRMS FIXED COSTS FOREIGN COMPANY FOREIGN MARKETS FREE PRESS GLOBAL SUPPLY CHAIN GUARANTEE OF QUALITY INDEXATION INTERMEDIATE GOODS INTERNATIONAL BUSINESS INTERNATIONAL COMPETITIVENESS INTERNATIONAL MARKETS INTERNATIONAL STANDARDS INTERNATIONAL TRADE INVENTORY INVENTORY MANAGEMENT LABOR PRODUCTIVITY LICENSE LICENSES LIMIT PRICING LOTTERY MANAGEMENT SYSTEM MANUFACTURING MARGINAL PRODUCT MARKET INFORMATION MARKET OPPORTUNITIES MARKET ORIENTATION MARKETING MARKETPLACE MISSING DATA NATIONAL INCOME NEW TECHNOLOGY OPEN ACCESS OWNERSHIP STRUCTURE PERSONAL DATA POLITICAL ECONOMY POSITIVE EFFECTS PRODUCT QUALITY PRODUCTION COSTS PRODUCTION FUNCTION PRODUCTION FUNCTIONS PRODUCTION PROCESS PRODUCTIVITY PROSPECTIVE CUSTOMERS PURCHASING QUALITY MANAGEMENT REGRESSION ANALYSIS RELIABILITY RESULT RESULTS SEARCH COSTS SEARCH ENGINES SIGNALING SUNK COSTS SUPPLIER SUPPLIERS SUPPLY CHAINS SYSTEM REQUIREMENTS TECHNOLOGY TOOLS TELECOMMUNICATIONS TOTAL FACTOR PRODUCTIVITY TOTAL OUTPUT TOTAL SALES TRADE FACILITATION TURNOVER USES VALUE ADDED WAGES WEB WEB HOSTS WORLD MARKET Besides superior productivity, what other firm characteristics are associated with export success? This empirical study identifies the effects of signaling tools (foreign technical license, International Standards Organization certification, and review of financial statements) and Internet tools (email and website) on export frequency and intensity of firms in developing countries. Using data from the World Bank s Enterprise Survey, the author finds that productivity, size, foreign ownership, International Standards Organization certification, and the use of Internet tools have positive effects on the probability of exporting and on the intensive margin of trade. International Standards Organization certified firms are 22 percent more likely to be exporters, whereas firms that use their own website to communicate with clients and suppliers increase the likelihood they export by 11 percent. Among exporting firms, those that are International Standards Organization certified sell 41 percent more abroad than firms that are not certified. Firms that use email sell 31 percent more in foreign markets than exporting firms that do not. 2012-03-19T18:00:13Z 2012-03-19T18:00:13Z 2011-01-01 http://www-wds.worldbank.org/external/default/main?menuPK=64187510&pagePK=64193027&piPK=64187937&theSitePK=523679&menuPK=64187510&searchMenuPK=64187283&siteName=WDS&entityID=000158349_20110124134312 http://hdl.handle.net/10986/3318 English Policy Research working paper ; no. WPS 5547 CC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo/ World Bank Publications & Research :: Policy Research Working Paper The World Region The World Region |
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Digital Repository |
| institution_category |
Foreign Institution |
| institution |
Digital Repositories |
| building |
World Bank Open Knowledge Repository |
| collection |
World Bank |
| language |
English |
| topic |
ACCESS TO THE INTERNET ADVERTISEMENT ADVERTISING ASYMMETRIC INFORMATION BOOK VALUE BRAND BRAND NAME BUSINESS ENVIRONMENT BUSINESSES BUYERS CAPABILITIES CAPABILITY CAPITAL EXPENDITURES CERTIFICATES COMPETITIVENESS COMPETITORS CONSTANT RETURNS TO SCALE CONSUMERS CORPORATIONS CORRECT ESTIMATES COUNTRY OF ORIGIN CUSTOMS DEVELOPMENT ECONOMICS DEVELOPMENT POLICY DISTRIBUTION CHANNEL DOMESTIC MARKET DOMESTIC MARKETS E-BUSINESS ECONOMIC ACTIVITY ECONOMIC RESEARCH EFFICIENT MARKET EMPLOYMENT ENTERPRISE SURVEY ENTERPRISE SURVEYS EQUILIBRIUM ANALYSIS EQUIPMENT EXPECTED VALUE EXPENDITURE EXPORT GROWTH EXPORT MARKET EXPORT MARKETS EXPORT PROMOTION EXPORTS FIRMS FIXED COSTS FOREIGN COMPANY FOREIGN MARKETS FREE PRESS GLOBAL SUPPLY CHAIN GUARANTEE OF QUALITY INDEXATION INTERMEDIATE GOODS INTERNATIONAL BUSINESS INTERNATIONAL COMPETITIVENESS INTERNATIONAL MARKETS INTERNATIONAL STANDARDS INTERNATIONAL TRADE INVENTORY INVENTORY MANAGEMENT LABOR PRODUCTIVITY LICENSE LICENSES LIMIT PRICING LOTTERY MANAGEMENT SYSTEM MANUFACTURING MARGINAL PRODUCT MARKET INFORMATION MARKET OPPORTUNITIES MARKET ORIENTATION MARKETING MARKETPLACE MISSING DATA NATIONAL INCOME NEW TECHNOLOGY OPEN ACCESS OWNERSHIP STRUCTURE PERSONAL DATA POLITICAL ECONOMY POSITIVE EFFECTS PRODUCT QUALITY PRODUCTION COSTS PRODUCTION FUNCTION PRODUCTION FUNCTIONS PRODUCTION PROCESS PRODUCTIVITY PROSPECTIVE CUSTOMERS PURCHASING QUALITY MANAGEMENT REGRESSION ANALYSIS RELIABILITY RESULT RESULTS SEARCH COSTS SEARCH ENGINES SIGNALING SUNK COSTS SUPPLIER SUPPLIERS SUPPLY CHAINS SYSTEM REQUIREMENTS TECHNOLOGY TOOLS TELECOMMUNICATIONS TOTAL FACTOR PRODUCTIVITY TOTAL OUTPUT TOTAL SALES TRADE FACILITATION TURNOVER USES VALUE ADDED WAGES WEB WEB HOSTS WORLD MARKET |
| spellingShingle |
ACCESS TO THE INTERNET ADVERTISEMENT ADVERTISING ASYMMETRIC INFORMATION BOOK VALUE BRAND BRAND NAME BUSINESS ENVIRONMENT BUSINESSES BUYERS CAPABILITIES CAPABILITY CAPITAL EXPENDITURES CERTIFICATES COMPETITIVENESS COMPETITORS CONSTANT RETURNS TO SCALE CONSUMERS CORPORATIONS CORRECT ESTIMATES COUNTRY OF ORIGIN CUSTOMS DEVELOPMENT ECONOMICS DEVELOPMENT POLICY DISTRIBUTION CHANNEL DOMESTIC MARKET DOMESTIC MARKETS E-BUSINESS ECONOMIC ACTIVITY ECONOMIC RESEARCH EFFICIENT MARKET EMPLOYMENT ENTERPRISE SURVEY ENTERPRISE SURVEYS EQUILIBRIUM ANALYSIS EQUIPMENT EXPECTED VALUE EXPENDITURE EXPORT GROWTH EXPORT MARKET EXPORT MARKETS EXPORT PROMOTION EXPORTS FIRMS FIXED COSTS FOREIGN COMPANY FOREIGN MARKETS FREE PRESS GLOBAL SUPPLY CHAIN GUARANTEE OF QUALITY INDEXATION INTERMEDIATE GOODS INTERNATIONAL BUSINESS INTERNATIONAL COMPETITIVENESS INTERNATIONAL MARKETS INTERNATIONAL STANDARDS INTERNATIONAL TRADE INVENTORY INVENTORY MANAGEMENT LABOR PRODUCTIVITY LICENSE LICENSES LIMIT PRICING LOTTERY MANAGEMENT SYSTEM MANUFACTURING MARGINAL PRODUCT MARKET INFORMATION MARKET OPPORTUNITIES MARKET ORIENTATION MARKETING MARKETPLACE MISSING DATA NATIONAL INCOME NEW TECHNOLOGY OPEN ACCESS OWNERSHIP STRUCTURE PERSONAL DATA POLITICAL ECONOMY POSITIVE EFFECTS PRODUCT QUALITY PRODUCTION COSTS PRODUCTION FUNCTION PRODUCTION FUNCTIONS PRODUCTION PROCESS PRODUCTIVITY PROSPECTIVE CUSTOMERS PURCHASING QUALITY MANAGEMENT REGRESSION ANALYSIS RELIABILITY RESULT RESULTS SEARCH COSTS SEARCH ENGINES SIGNALING SUNK COSTS SUPPLIER SUPPLIERS SUPPLY CHAINS SYSTEM REQUIREMENTS TECHNOLOGY TOOLS TELECOMMUNICATIONS TOTAL FACTOR PRODUCTIVITY TOTAL OUTPUT TOTAL SALES TRADE FACILITATION TURNOVER USES VALUE ADDED WAGES WEB WEB HOSTS WORLD MARKET Ferro, Esteban Signaling and Technological Marketing Tools for Exporters |
| geographic_facet |
The World Region The World Region |
| relation |
Policy Research working paper ; no. WPS 5547 |
| description |
Besides superior productivity, what
other firm characteristics are associated with export
success? This empirical study identifies the effects of
signaling tools (foreign technical license, International
Standards Organization certification, and review of
financial statements) and Internet tools (email and website)
on export frequency and intensity of firms in developing
countries. Using data from the World Bank s Enterprise
Survey, the author finds that productivity, size, foreign
ownership, International Standards Organization
certification, and the use of Internet tools have positive
effects on the probability of exporting and on the intensive
margin of trade. International Standards Organization
certified firms are 22 percent more likely to be exporters,
whereas firms that use their own website to communicate with
clients and suppliers increase the likelihood they export by
11 percent. Among exporting firms, those that are
International Standards Organization certified sell 41
percent more abroad than firms that are not certified. Firms
that use email sell 31 percent more in foreign markets than
exporting firms that do not. |
| format |
Publications & Research :: Policy Research Working Paper |
| author |
Ferro, Esteban |
| author_facet |
Ferro, Esteban |
| author_sort |
Ferro, Esteban |
| title |
Signaling and Technological Marketing Tools for Exporters |
| title_short |
Signaling and Technological Marketing Tools for Exporters |
| title_full |
Signaling and Technological Marketing Tools for Exporters |
| title_fullStr |
Signaling and Technological Marketing Tools for Exporters |
| title_full_unstemmed |
Signaling and Technological Marketing Tools for Exporters |
| title_sort |
signaling and technological marketing tools for exporters |
| publishDate |
2012 |
| url |
http://www-wds.worldbank.org/external/default/main?menuPK=64187510&pagePK=64193027&piPK=64187937&theSitePK=523679&menuPK=64187510&searchMenuPK=64187283&siteName=WDS&entityID=000158349_20110124134312 http://hdl.handle.net/10986/3318 |
| _version_ |
1764386787399041024 |