Learning to Grow from Peers : Experimental Evidence from Small Retailers in Indonesia
Business practices and performance vary widely among local peers. This paper identifies key determinants of such heterogeneity among a sample of small urban retail shops in Indonesia, and experimentally tests whether learning about the best practic...
| Main Authors: | , , , |
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| Format: | Working Paper |
| Language: | English |
| Published: |
World Bank, Washington, DC
2019
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| Subjects: | |
| Online Access: | http://documents.worldbank.org/curated/en/163271562607211906/Learning-to-Grow-from-Peers-Experimental-Evidence-from-Small-Retailers-in-Indonesia http://hdl.handle.net/10986/32053 |
| Summary: | Business practices and performance vary
widely among local peers. This paper identifies key
determinants of such heterogeneity among a sample of small
urban retail shops in Indonesia, and experimentally tests
whether learning about the best practices of local peers is
valuable for business growth. Through extensive baseline
quantitative and qualitative fieldwork, the study develops a
handbook that associates specific business practices with
performance and provides detailed implementation guidance
informed by exemplary local shop owners. Instead of offering
formal training or in-depth counseling, this handbook is
simply distributed to a randomly selected sample of shop
owners and complemented with three experiential learning
modules: one group is invited to watch a documentary video
on experiences of highly successful peers, another is
offered light in-shop assistance on the implementation of
the handbook, and a third group is offered both. Eighteen
months after the intervention, the study finds no effect of
offering the handbook alone, but significant impact on
practice adoption when the handbook is coupled with
experiential learning. On business performance, the study
finds sizable and significant improvements as well, up to an
increase of 35 percent in profits and an increase of 16.7
percent in revenues. The types of practices adopted map
these performance improvements to efficiency gains rather
than other channels. The analysis suggests that these
interventions are simple, scalable, and highly cost-effective. |
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