Poverty Reduction with Strategic Communication : Moving from Awareness Raising to Sustained Citizen Participation
The role of communication in Poverty Reduction Strategy (PRS) processes has evolved since 2000. The introduction of new communication channels for public policy debate has empowered a wide array of stakeholders who previously were absent or margina...
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okr-10986-273622021-04-23T14:04:41Z Poverty Reduction with Strategic Communication : Moving from Awareness Raising to Sustained Citizen Participation Mozammel, Masud Mozammel, Masud ACCESS TO INFORMATION ACCOUNTABILITY ACTIVISM AUTONOMY BASIC CENSORSHIP CIVIL SOCIETY CIVIL SOCIETY ORGANIZATIONS CIVILIZATIONS CODES CODES OF CONDUCT COLLABORATION COLLABORATIVE PROJECTS COMMUNICATION TECHNOLOGIES COMPLAINTS COMPUTER LITERACY CONCEPTUAL FRAMEWORK COPYING CORRUPTION CRIMINAL CURRICULUM CURRICULUM DEVELOPMENT DECISION MAKERS DEMOCRACY DIGITAL DISCOURSE DISTANCE EDUCATION E-LEARNING E-MAIL EDUCATIONAL SYSTEMS FREEDOM OF INFORMATION GLOBAL INITIATIVES GOOD GOVERNANCE GOVERNANCE REFORM GOVERNANCE REFORMS GOVERNMENT CORRUPTION HUMAN RIGHTS INITIATIVE INTERDISCIPLINARY APPROACH INVESTIGATOR KNOWLEDGE SHARING KNOWLEDGE SOCIETY LAWS LEARNING LITERACY MEDIA MEDIA PRACTICES MEDIUMS NETWORKING NETWORKS NEW TECHNOLOGIES NEWS SOURCES POWER PROGRAMS PROSECUTION RADIO RESEARCH PROGRAMS SOCIETIES TEACHER TRAINING TELEVISION TRANSPARENCY VIDEOS VIOLENCE WEBSITE The role of communication in Poverty Reduction Strategy (PRS) processes has evolved since 2000. The introduction of new communication channels for public policy debate has empowered a wide array of stakeholders who previously were absent or marginal in the development agenda. Initially, consultations were mainly a donor-led requirement, often done to access Heavily Indebted Poor Country (HIPC) funding quickly. This experience led to the recognition that more can be gained by working in partnership with other stakeholders. This publication updates a 2005 review of communication in PRSs. It includes four country case studies (Ghana, Tanzania, Moldova, and Nepal) and a regional analysis of Latin America and the Caribbean. It explores how the use of strategic communication has expanded beyond the PRS and is now being integrated into national development planning and implementation. Many of these strategies are shifting their focus from a 'dissemination and publicity strategy' to a 'communication program' that emphasizes information intervention beyond the traditional campaign, workshop or seminars. Compared with the 2005 review, the main difference is the institutionalization of communication, moving beyond the one-time experience for the first set of PRSs to broader, deeper sustained communication in support of poverty reduction and national development strategies. A second major difference is expanding beyond communication and participation in PRS formulation to PRS implementation, monitoring, and evaluation. The challenges of communication in national development strategies both within and between government, civil society, and donors correspond to some of the key challenges of the PRS initiative, how to create a genuinely participatory, and comprehensive process. Donor harmonization and aid coordination have improved government-donor relations, but both parties need to forge a new relationship with civil society for the more ambitious agenda to promote good governance. 2017-06-27T18:22:57Z 2017-06-27T18:22:57Z 2011 Report http://documents.worldbank.org/curated/en/732781468320666677/Poverty-reduction-with-strategic-communication-moving-from-awareness-raising-to-sustained-citizen-participation http://hdl.handle.net/10986/27362 English en_US Communication for Governance and Accountability Program (CommGAP); CC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo World Bank World Bank, Washington, DC Publications & Research :: Working Paper Publications & Research |
repository_type |
Digital Repository |
institution_category |
Foreign Institution |
institution |
Digital Repositories |
building |
World Bank Open Knowledge Repository |
collection |
World Bank |
language |
English en_US |
topic |
ACCESS TO INFORMATION ACCOUNTABILITY ACTIVISM AUTONOMY BASIC CENSORSHIP CIVIL SOCIETY CIVIL SOCIETY ORGANIZATIONS CIVILIZATIONS CODES CODES OF CONDUCT COLLABORATION COLLABORATIVE PROJECTS COMMUNICATION TECHNOLOGIES COMPLAINTS COMPUTER LITERACY CONCEPTUAL FRAMEWORK COPYING CORRUPTION CRIMINAL CURRICULUM CURRICULUM DEVELOPMENT DECISION MAKERS DEMOCRACY DIGITAL DISCOURSE DISTANCE EDUCATION E-LEARNING EDUCATIONAL SYSTEMS FREEDOM OF INFORMATION GLOBAL INITIATIVES GOOD GOVERNANCE GOVERNANCE REFORM GOVERNANCE REFORMS GOVERNMENT CORRUPTION HUMAN RIGHTS INITIATIVE INTERDISCIPLINARY APPROACH INVESTIGATOR KNOWLEDGE SHARING KNOWLEDGE SOCIETY LAWS LEARNING LITERACY MEDIA MEDIA PRACTICES MEDIUMS NETWORKING NETWORKS NEW TECHNOLOGIES NEWS SOURCES POWER PROGRAMS PROSECUTION RADIO RESEARCH PROGRAMS SOCIETIES TEACHER TRAINING TELEVISION TRANSPARENCY VIDEOS VIOLENCE WEBSITE |
spellingShingle |
ACCESS TO INFORMATION ACCOUNTABILITY ACTIVISM AUTONOMY BASIC CENSORSHIP CIVIL SOCIETY CIVIL SOCIETY ORGANIZATIONS CIVILIZATIONS CODES CODES OF CONDUCT COLLABORATION COLLABORATIVE PROJECTS COMMUNICATION TECHNOLOGIES COMPLAINTS COMPUTER LITERACY CONCEPTUAL FRAMEWORK COPYING CORRUPTION CRIMINAL CURRICULUM CURRICULUM DEVELOPMENT DECISION MAKERS DEMOCRACY DIGITAL DISCOURSE DISTANCE EDUCATION E-LEARNING EDUCATIONAL SYSTEMS FREEDOM OF INFORMATION GLOBAL INITIATIVES GOOD GOVERNANCE GOVERNANCE REFORM GOVERNANCE REFORMS GOVERNMENT CORRUPTION HUMAN RIGHTS INITIATIVE INTERDISCIPLINARY APPROACH INVESTIGATOR KNOWLEDGE SHARING KNOWLEDGE SOCIETY LAWS LEARNING LITERACY MEDIA MEDIA PRACTICES MEDIUMS NETWORKING NETWORKS NEW TECHNOLOGIES NEWS SOURCES POWER PROGRAMS PROSECUTION RADIO RESEARCH PROGRAMS SOCIETIES TEACHER TRAINING TELEVISION TRANSPARENCY VIDEOS VIOLENCE WEBSITE Mozammel, Masud Poverty Reduction with Strategic Communication : Moving from Awareness Raising to Sustained Citizen Participation |
relation |
Communication for Governance and
Accountability Program (CommGAP); |
description |
The role of communication in Poverty
Reduction Strategy (PRS) processes has evolved since 2000.
The introduction of new communication channels for public
policy debate has empowered a wide array of stakeholders who
previously were absent or marginal in the development
agenda. Initially, consultations were mainly a donor-led
requirement, often done to access Heavily Indebted Poor
Country (HIPC) funding quickly. This experience led to the
recognition that more can be gained by working in
partnership with other stakeholders. This publication
updates a 2005 review of communication in PRSs. It includes
four country case studies (Ghana, Tanzania, Moldova, and
Nepal) and a regional analysis of Latin America and the
Caribbean. It explores how the use of strategic
communication has expanded beyond the PRS and is now being
integrated into national development planning and
implementation. Many of these strategies are shifting their
focus from a 'dissemination and publicity
strategy' to a 'communication program' that
emphasizes information intervention beyond the traditional
campaign, workshop or seminars. Compared with the 2005
review, the main difference is the institutionalization of
communication, moving beyond the one-time experience for the
first set of PRSs to broader, deeper sustained communication
in support of poverty reduction and national development
strategies. A second major difference is expanding beyond
communication and participation in PRS formulation to PRS
implementation, monitoring, and evaluation. The challenges
of communication in national development strategies both
within and between government, civil society, and donors
correspond to some of the key challenges of the PRS
initiative, how to create a genuinely participatory, and
comprehensive process. Donor harmonization and aid
coordination have improved government-donor relations, but
both parties need to forge a new relationship with civil
society for the more ambitious agenda to promote good governance. |
author2 |
Mozammel, Masud |
author_facet |
Mozammel, Masud Mozammel, Masud |
format |
Report |
author |
Mozammel, Masud |
author_sort |
Mozammel, Masud |
title |
Poverty Reduction with Strategic Communication : Moving from Awareness Raising to Sustained Citizen Participation |
title_short |
Poverty Reduction with Strategic Communication : Moving from Awareness Raising to Sustained Citizen Participation |
title_full |
Poverty Reduction with Strategic Communication : Moving from Awareness Raising to Sustained Citizen Participation |
title_fullStr |
Poverty Reduction with Strategic Communication : Moving from Awareness Raising to Sustained Citizen Participation |
title_full_unstemmed |
Poverty Reduction with Strategic Communication : Moving from Awareness Raising to Sustained Citizen Participation |
title_sort |
poverty reduction with strategic communication : moving from awareness raising to sustained citizen participation |
publisher |
World Bank, Washington, DC |
publishDate |
2017 |
url |
http://documents.worldbank.org/curated/en/732781468320666677/Poverty-reduction-with-strategic-communication-moving-from-awareness-raising-to-sustained-citizen-participation http://hdl.handle.net/10986/27362 |
_version_ |
1764464225203257344 |