Poverty Reduction with Strategic Communication : Moving from Awareness Raising to Sustained Citizen Participation

The role of communication in Poverty Reduction Strategy (PRS) processes has evolved since 2000. The introduction of new communication channels for public policy debate has empowered a wide array of stakeholders who previously were absent or margina...

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Main Author: Mozammel, Masud
Format: Report
Language:English
en_US
Published: World Bank, Washington, DC 2017
Subjects:
Online Access:http://documents.worldbank.org/curated/en/732781468320666677/Poverty-reduction-with-strategic-communication-moving-from-awareness-raising-to-sustained-citizen-participation
http://hdl.handle.net/10986/27362
id okr-10986-27362
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spelling okr-10986-273622021-04-23T14:04:41Z Poverty Reduction with Strategic Communication : Moving from Awareness Raising to Sustained Citizen Participation Mozammel, Masud Mozammel, Masud ACCESS TO INFORMATION ACCOUNTABILITY ACTIVISM AUTONOMY BASIC CENSORSHIP CIVIL SOCIETY CIVIL SOCIETY ORGANIZATIONS CIVILIZATIONS CODES CODES OF CONDUCT COLLABORATION COLLABORATIVE PROJECTS COMMUNICATION TECHNOLOGIES COMPLAINTS COMPUTER LITERACY CONCEPTUAL FRAMEWORK COPYING CORRUPTION CRIMINAL CURRICULUM CURRICULUM DEVELOPMENT DECISION MAKERS DEMOCRACY DIGITAL DISCOURSE DISTANCE EDUCATION E-LEARNING E-MAIL EDUCATIONAL SYSTEMS FREEDOM OF INFORMATION GLOBAL INITIATIVES GOOD GOVERNANCE GOVERNANCE REFORM GOVERNANCE REFORMS GOVERNMENT CORRUPTION HUMAN RIGHTS INITIATIVE INTERDISCIPLINARY APPROACH INVESTIGATOR KNOWLEDGE SHARING KNOWLEDGE SOCIETY LAWS LEARNING LITERACY MEDIA MEDIA PRACTICES MEDIUMS NETWORKING NETWORKS NEW TECHNOLOGIES NEWS SOURCES POWER PROGRAMS PROSECUTION RADIO RESEARCH PROGRAMS SOCIETIES TEACHER TRAINING TELEVISION TRANSPARENCY VIDEOS VIOLENCE WEBSITE The role of communication in Poverty Reduction Strategy (PRS) processes has evolved since 2000. The introduction of new communication channels for public policy debate has empowered a wide array of stakeholders who previously were absent or marginal in the development agenda. Initially, consultations were mainly a donor-led requirement, often done to access Heavily Indebted Poor Country (HIPC) funding quickly. This experience led to the recognition that more can be gained by working in partnership with other stakeholders. This publication updates a 2005 review of communication in PRSs. It includes four country case studies (Ghana, Tanzania, Moldova, and Nepal) and a regional analysis of Latin America and the Caribbean. It explores how the use of strategic communication has expanded beyond the PRS and is now being integrated into national development planning and implementation. Many of these strategies are shifting their focus from a 'dissemination and publicity strategy' to a 'communication program' that emphasizes information intervention beyond the traditional campaign, workshop or seminars. Compared with the 2005 review, the main difference is the institutionalization of communication, moving beyond the one-time experience for the first set of PRSs to broader, deeper sustained communication in support of poverty reduction and national development strategies. A second major difference is expanding beyond communication and participation in PRS formulation to PRS implementation, monitoring, and evaluation. The challenges of communication in national development strategies both within and between government, civil society, and donors correspond to some of the key challenges of the PRS initiative, how to create a genuinely participatory, and comprehensive process. Donor harmonization and aid coordination have improved government-donor relations, but both parties need to forge a new relationship with civil society for the more ambitious agenda to promote good governance. 2017-06-27T18:22:57Z 2017-06-27T18:22:57Z 2011 Report http://documents.worldbank.org/curated/en/732781468320666677/Poverty-reduction-with-strategic-communication-moving-from-awareness-raising-to-sustained-citizen-participation http://hdl.handle.net/10986/27362 English en_US Communication for Governance and Accountability Program (CommGAP); CC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo World Bank World Bank, Washington, DC Publications & Research :: Working Paper Publications & Research
repository_type Digital Repository
institution_category Foreign Institution
institution Digital Repositories
building World Bank Open Knowledge Repository
collection World Bank
language English
en_US
topic ACCESS TO INFORMATION
ACCOUNTABILITY
ACTIVISM
AUTONOMY
BASIC
CENSORSHIP
CIVIL SOCIETY
CIVIL SOCIETY ORGANIZATIONS
CIVILIZATIONS
CODES
CODES OF CONDUCT
COLLABORATION
COLLABORATIVE PROJECTS
COMMUNICATION TECHNOLOGIES
COMPLAINTS
COMPUTER LITERACY
CONCEPTUAL FRAMEWORK
COPYING
CORRUPTION
CRIMINAL
CURRICULUM
CURRICULUM DEVELOPMENT
DECISION MAKERS
DEMOCRACY
DIGITAL
DISCOURSE
DISTANCE EDUCATION
E-LEARNING
E-MAIL
EDUCATIONAL SYSTEMS
FREEDOM OF INFORMATION
GLOBAL INITIATIVES
GOOD GOVERNANCE
GOVERNANCE REFORM
GOVERNANCE REFORMS
GOVERNMENT CORRUPTION
HUMAN RIGHTS
INITIATIVE
INTERDISCIPLINARY APPROACH
INVESTIGATOR
KNOWLEDGE SHARING
KNOWLEDGE SOCIETY
LAWS
LEARNING
LITERACY
MEDIA
MEDIA PRACTICES
MEDIUMS
NETWORKING
NETWORKS
NEW TECHNOLOGIES
NEWS SOURCES
POWER
PROGRAMS
PROSECUTION
RADIO
RESEARCH PROGRAMS
SOCIETIES
TEACHER TRAINING
TELEVISION
TRANSPARENCY
VIDEOS
VIOLENCE
WEBSITE
spellingShingle ACCESS TO INFORMATION
ACCOUNTABILITY
ACTIVISM
AUTONOMY
BASIC
CENSORSHIP
CIVIL SOCIETY
CIVIL SOCIETY ORGANIZATIONS
CIVILIZATIONS
CODES
CODES OF CONDUCT
COLLABORATION
COLLABORATIVE PROJECTS
COMMUNICATION TECHNOLOGIES
COMPLAINTS
COMPUTER LITERACY
CONCEPTUAL FRAMEWORK
COPYING
CORRUPTION
CRIMINAL
CURRICULUM
CURRICULUM DEVELOPMENT
DECISION MAKERS
DEMOCRACY
DIGITAL
DISCOURSE
DISTANCE EDUCATION
E-LEARNING
E-MAIL
EDUCATIONAL SYSTEMS
FREEDOM OF INFORMATION
GLOBAL INITIATIVES
GOOD GOVERNANCE
GOVERNANCE REFORM
GOVERNANCE REFORMS
GOVERNMENT CORRUPTION
HUMAN RIGHTS
INITIATIVE
INTERDISCIPLINARY APPROACH
INVESTIGATOR
KNOWLEDGE SHARING
KNOWLEDGE SOCIETY
LAWS
LEARNING
LITERACY
MEDIA
MEDIA PRACTICES
MEDIUMS
NETWORKING
NETWORKS
NEW TECHNOLOGIES
NEWS SOURCES
POWER
PROGRAMS
PROSECUTION
RADIO
RESEARCH PROGRAMS
SOCIETIES
TEACHER TRAINING
TELEVISION
TRANSPARENCY
VIDEOS
VIOLENCE
WEBSITE
Mozammel, Masud
Poverty Reduction with Strategic Communication : Moving from Awareness Raising to Sustained Citizen Participation
relation Communication for Governance and Accountability Program (CommGAP);
description The role of communication in Poverty Reduction Strategy (PRS) processes has evolved since 2000. The introduction of new communication channels for public policy debate has empowered a wide array of stakeholders who previously were absent or marginal in the development agenda. Initially, consultations were mainly a donor-led requirement, often done to access Heavily Indebted Poor Country (HIPC) funding quickly. This experience led to the recognition that more can be gained by working in partnership with other stakeholders. This publication updates a 2005 review of communication in PRSs. It includes four country case studies (Ghana, Tanzania, Moldova, and Nepal) and a regional analysis of Latin America and the Caribbean. It explores how the use of strategic communication has expanded beyond the PRS and is now being integrated into national development planning and implementation. Many of these strategies are shifting their focus from a 'dissemination and publicity strategy' to a 'communication program' that emphasizes information intervention beyond the traditional campaign, workshop or seminars. Compared with the 2005 review, the main difference is the institutionalization of communication, moving beyond the one-time experience for the first set of PRSs to broader, deeper sustained communication in support of poverty reduction and national development strategies. A second major difference is expanding beyond communication and participation in PRS formulation to PRS implementation, monitoring, and evaluation. The challenges of communication in national development strategies both within and between government, civil society, and donors correspond to some of the key challenges of the PRS initiative, how to create a genuinely participatory, and comprehensive process. Donor harmonization and aid coordination have improved government-donor relations, but both parties need to forge a new relationship with civil society for the more ambitious agenda to promote good governance.
author2 Mozammel, Masud
author_facet Mozammel, Masud
Mozammel, Masud
format Report
author Mozammel, Masud
author_sort Mozammel, Masud
title Poverty Reduction with Strategic Communication : Moving from Awareness Raising to Sustained Citizen Participation
title_short Poverty Reduction with Strategic Communication : Moving from Awareness Raising to Sustained Citizen Participation
title_full Poverty Reduction with Strategic Communication : Moving from Awareness Raising to Sustained Citizen Participation
title_fullStr Poverty Reduction with Strategic Communication : Moving from Awareness Raising to Sustained Citizen Participation
title_full_unstemmed Poverty Reduction with Strategic Communication : Moving from Awareness Raising to Sustained Citizen Participation
title_sort poverty reduction with strategic communication : moving from awareness raising to sustained citizen participation
publisher World Bank, Washington, DC
publishDate 2017
url http://documents.worldbank.org/curated/en/732781468320666677/Poverty-reduction-with-strategic-communication-moving-from-awareness-raising-to-sustained-citizen-participation
http://hdl.handle.net/10986/27362
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