Poverty Reduction with Strategic Communication : Moving from Awareness Raising to Sustained Citizen Participation
The role of communication in Poverty Reduction Strategy (PRS) processes has evolved since 2000. The introduction of new communication channels for public policy debate has empowered a wide array of stakeholders who previously were absent or margina...
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| Format: | Report |
| Language: | English en_US |
| Published: |
World Bank, Washington, DC
2017
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| Online Access: | http://documents.worldbank.org/curated/en/732781468320666677/Poverty-reduction-with-strategic-communication-moving-from-awareness-raising-to-sustained-citizen-participation http://hdl.handle.net/10986/27362 |
| Summary: | The role of communication in Poverty
Reduction Strategy (PRS) processes has evolved since 2000.
The introduction of new communication channels for public
policy debate has empowered a wide array of stakeholders who
previously were absent or marginal in the development
agenda. Initially, consultations were mainly a donor-led
requirement, often done to access Heavily Indebted Poor
Country (HIPC) funding quickly. This experience led to the
recognition that more can be gained by working in
partnership with other stakeholders. This publication
updates a 2005 review of communication in PRSs. It includes
four country case studies (Ghana, Tanzania, Moldova, and
Nepal) and a regional analysis of Latin America and the
Caribbean. It explores how the use of strategic
communication has expanded beyond the PRS and is now being
integrated into national development planning and
implementation. Many of these strategies are shifting their
focus from a 'dissemination and publicity
strategy' to a 'communication program' that
emphasizes information intervention beyond the traditional
campaign, workshop or seminars. Compared with the 2005
review, the main difference is the institutionalization of
communication, moving beyond the one-time experience for the
first set of PRSs to broader, deeper sustained communication
in support of poverty reduction and national development
strategies. A second major difference is expanding beyond
communication and participation in PRS formulation to PRS
implementation, monitoring, and evaluation. The challenges
of communication in national development strategies both
within and between government, civil society, and donors
correspond to some of the key challenges of the PRS
initiative, how to create a genuinely participatory, and
comprehensive process. Donor harmonization and aid
coordination have improved government-donor relations, but
both parties need to forge a new relationship with civil
society for the more ambitious agenda to promote good governance. |
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