Growing Markets through Business Training for Female Entrepreneurs : A Market-Level Randomized Experiment in Kenya
A common concern with efforts to directly help some small businesses to grow is that their growth comes at the expense of their unassisted competitors. This study tests this possibility using a two-stage randomized experiment in Kenya. The experime...
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| Format: | Working Paper |
| Language: | English en_US |
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World Bank, Washington, DC
2017
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| Online Access: | http://documents.worldbank.org/curated/en/197441488550003248/Growing-markets-through-business-training-for-female-entrepreneurs-a-market-level-randomized-experiment-in-Kenya http://hdl.handle.net/10986/26243 |
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okr-10986-262432021-06-08T14:42:48Z Growing Markets through Business Training for Female Entrepreneurs : A Market-Level Randomized Experiment in Kenya McKenzie, David Puerto, Susana business training women entrepreneurs spillovers microenterprises market development A common concern with efforts to directly help some small businesses to grow is that their growth comes at the expense of their unassisted competitors. This study tests this possibility using a two-stage randomized experiment in Kenya. The experiment randomizes business training at the market level, and then within markets to selected businesses. Three years after training, the treated businesses are selling more, earn higher profits, and their owners have higher well-being. There is no evidence of negative spillovers on the competing businesses, and the markets as a whole appear to have grown in terms of number of customers and sales volumes. This market growth appears to come from enhanced customer service and new product introduction, generating more customers and more sales from existing customers. As a result, business growth in underdeveloped markets is possible without taking sales away from nontreated businesses. 2017-03-08T21:25:30Z 2017-03-08T21:25:30Z 2017-03 Working Paper http://documents.worldbank.org/curated/en/197441488550003248/Growing-markets-through-business-training-for-female-entrepreneurs-a-market-level-randomized-experiment-in-Kenya http://hdl.handle.net/10986/26243 English en_US Policy Research Working Paper;No. 7993 CC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo World Bank World Bank, Washington, DC Publications & Research Publications & Research :: Policy Research Working Paper Africa Kenya |
| repository_type |
Digital Repository |
| institution_category |
Foreign Institution |
| institution |
Digital Repositories |
| building |
World Bank Open Knowledge Repository |
| collection |
World Bank |
| language |
English en_US |
| topic |
business training women entrepreneurs spillovers microenterprises market development |
| spellingShingle |
business training women entrepreneurs spillovers microenterprises market development McKenzie, David Puerto, Susana Growing Markets through Business Training for Female Entrepreneurs : A Market-Level Randomized Experiment in Kenya |
| geographic_facet |
Africa Kenya |
| relation |
Policy Research Working Paper;No. 7993 |
| description |
A common concern with efforts to
directly help some small businesses to grow is that their
growth comes at the expense of their unassisted competitors.
This study tests this possibility using a two-stage
randomized experiment in Kenya. The experiment randomizes
business training at the market level, and then within
markets to selected businesses. Three years after training,
the treated businesses are selling more, earn higher
profits, and their owners have higher well-being. There is
no evidence of negative spillovers on the competing
businesses, and the markets as a whole appear to have grown
in terms of number of customers and sales volumes. This
market growth appears to come from enhanced customer service
and new product introduction, generating more customers and
more sales from existing customers. As a result, business
growth in underdeveloped markets is possible without taking
sales away from nontreated businesses. |
| format |
Working Paper |
| author |
McKenzie, David Puerto, Susana |
| author_facet |
McKenzie, David Puerto, Susana |
| author_sort |
McKenzie, David |
| title |
Growing Markets through Business Training for Female Entrepreneurs : A Market-Level Randomized Experiment in Kenya |
| title_short |
Growing Markets through Business Training for Female Entrepreneurs : A Market-Level Randomized Experiment in Kenya |
| title_full |
Growing Markets through Business Training for Female Entrepreneurs : A Market-Level Randomized Experiment in Kenya |
| title_fullStr |
Growing Markets through Business Training for Female Entrepreneurs : A Market-Level Randomized Experiment in Kenya |
| title_full_unstemmed |
Growing Markets through Business Training for Female Entrepreneurs : A Market-Level Randomized Experiment in Kenya |
| title_sort |
growing markets through business training for female entrepreneurs : a market-level randomized experiment in kenya |
| publisher |
World Bank, Washington, DC |
| publishDate |
2017 |
| url |
http://documents.worldbank.org/curated/en/197441488550003248/Growing-markets-through-business-training-for-female-entrepreneurs-a-market-level-randomized-experiment-in-Kenya http://hdl.handle.net/10986/26243 |
| _version_ |
1764461253247369216 |