(Ineffective) Messages to Encourage Recycling : Evidence from a Randomized Evaluation in Peru

There is growing interest in using messaging to drive prosocial behaviors, which contribute to investment in public goods. We worked with a leading nongovernmental organization in Peru to randomize nine different prorecycling messages that were crafted on the basis of best practices, prior evidence,...

Full description

Bibliographic Details
Main Authors:	Chong, Alberto, Karlan, Dean, Shapiro, Jeremy, Zinman, Jonathan
Format:	Journal Article
Language:	en_US
Published:	Oxford University Press on behalf of the World Bank 2016
Subjects:	recycling environmental policies behavioral economics social policy
Online Access:	http://hdl.handle.net/10986/24608

id	okr-10986-24608
recordtype	oai_dc
spelling	okr-10986-246082021-04-23T14:04:23Z (Ineffective) Messages to Encourage Recycling : Evidence from a Randomized Evaluation in Peru Chong, Alberto Karlan, Dean Shapiro, Jeremy Zinman, Jonathan recycling environmental policies behavioral economics social policy There is growing interest in using messaging to drive prosocial behaviors, which contribute to investment in public goods. We worked with a leading nongovernmental organization in Peru to randomize nine different prorecycling messages that were crafted on the basis of best practices, prior evidence, and theories of behavioral change. Different variants emphasized information on environmental or social benefits, social comparisons, social sanctions, authority, and reminders. None of the messages had significant effects on recycling behavior. However, reducing the cost of ongoing participation by providing a recycling bin significantly increased recycling among enrolled households. 2016-07-05T18:48:03Z 2016-07-05T18:48:03Z 2015-01 Journal Article World Bank Economic Review 1564-698X http://hdl.handle.net/10986/24608 en_US CC BY-NC-ND 3.0 IGO http://creativecommons.org/licenses/by-nc-nd/3.0/igo World Bank Oxford University Press on behalf of the World Bank Publications & Research :: Journal Article Publications & Research Peru
repository_type	Digital Repository
institution_category	Foreign Institution
institution	Digital Repositories
building	World Bank Open Knowledge Repository
collection	World Bank
language	en_US
topic	recycling environmental policies behavioral economics social policy
spellingShingle	recycling environmental policies behavioral economics social policy Chong, Alberto Karlan, Dean Shapiro, Jeremy Zinman, Jonathan (Ineffective) Messages to Encourage Recycling : Evidence from a Randomized Evaluation in Peru
geographic_facet	Peru
description	There is growing interest in using messaging to drive prosocial behaviors, which contribute to investment in public goods. We worked with a leading nongovernmental organization in Peru to randomize nine different prorecycling messages that were crafted on the basis of best practices, prior evidence, and theories of behavioral change. Different variants emphasized information on environmental or social benefits, social comparisons, social sanctions, authority, and reminders. None of the messages had significant effects on recycling behavior. However, reducing the cost of ongoing participation by providing a recycling bin significantly increased recycling among enrolled households.
format	Journal Article
author	Chong, Alberto Karlan, Dean Shapiro, Jeremy Zinman, Jonathan
author_facet	Chong, Alberto Karlan, Dean Shapiro, Jeremy Zinman, Jonathan
author_sort	Chong, Alberto
title	(Ineffective) Messages to Encourage Recycling : Evidence from a Randomized Evaluation in Peru
title_short	(Ineffective) Messages to Encourage Recycling : Evidence from a Randomized Evaluation in Peru
title_full	(Ineffective) Messages to Encourage Recycling : Evidence from a Randomized Evaluation in Peru
title_fullStr	(Ineffective) Messages to Encourage Recycling : Evidence from a Randomized Evaluation in Peru
title_full_unstemmed	(Ineffective) Messages to Encourage Recycling : Evidence from a Randomized Evaluation in Peru
title_sort	(ineffective) messages to encourage recycling : evidence from a randomized evaluation in peru
publisher	Oxford University Press on behalf of the World Bank
publishDate	2016
url	http://hdl.handle.net/10986/24608
_version_	1764457175711744000

(Ineffective) Messages to Encourage Recycling : Evidence from a Randomized Evaluation in Peru

Similar Items