WING Mobile Payments : A Product Design Case Study
Economists have long known that financial services have benefits for users by allowing them to smooth consumption, save for bulky purchases, etc. But the recognition of their importance even for people with relatively low incomes those earning one...
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| Format: | Working Paper |
| Language: | English en_US |
| Published: |
Washington, DC
2015
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| Online Access: | http://documents.worldbank.org/curated/en/2015/03/24158206/wing-mobile-payments-product-design-case-study http://hdl.handle.net/10986/21680 |
| Summary: | Economists have long known that
financial services have benefits for users by allowing them
to smooth consumption, save for bulky purchases, etc. But
the recognition of their importance even for people with
relatively low incomes those earning one to two dollars a
day, for instance is relatively recent. This recognition has
been spurred by a better understanding of the financial
lives of the poor, and of the critical role played by
uncertainty and volatility. The objective of this case study
is to describe the design and implementation of WING, a
Cambodian mobile-phone-based payment system. The product has
been successful in providing access to formal banking to the
previously unbanked in Cambodia. The following sections
present the problem of financial exclusion, how WING meets
this problem by providing a mobile banking network, the
unique aspects of WING s design compared to other products,
challenges in achieving technology adoption and other
constraints faced by the product, and how WING has responded
to these challenges throughout implementation. Finally, the
case study presents lessons learned and behavioral
applications for future products. |
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