Mobile at the Base of the Pyramid : Ghana, Mozambique, Nigeria, Zambia Summary Report
This report assesses existing mobile application (app) business models targeted at, or suitable for, people living at the base of the pyramid (BoP). The report addresses specific pain points for app developers and provides practical, actionable adv...
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| Format: | Working Paper |
| Language: | English en_US |
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Washington, DC
2015
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| Online Access: | http://documents.worldbank.org/curated/en/2014/01/22669158/mobile-base-pyramid-ghana-mozambique-nigeria-zambia-summary-report http://hdl.handle.net/10986/21074 |
| id |
okr-10986-21074 |
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| recordtype |
oai_dc |
| repository_type |
Digital Repository |
| institution_category |
Foreign Institution |
| institution |
Digital Repositories |
| building |
World Bank Open Knowledge Repository |
| collection |
World Bank |
| language |
English en_US |
| topic |
ACCESS TO BANK ACCESS TO BANKS ACCESS TO CAPITAL ADVERTISEMENT ADVERTISEMENTS ADVERTISING API APPLICATION DEVELOPMENT APPLICATION PROGRAMMING APPLICATION PROGRAMMING INTERFACE ATM BANDWIDTH BANK ACCOUNT BANK ACCOUNTS BANNER ADS BASIC BROWSERS BUSINESS MODEL BUSINESS MODELS BUSINESS OPPORTUNITIES BUSINESS PLANS BUSINESS PROCESSES BUSINESSES BUYER CASH FLOW CASH PAYMENTS CASH TRANSACTION CASH TRANSACTIONS CASH TRANSFER CELLULAR NETWORKS CENTRAL BANK CENTRAL BANKS CHECKS CODES COLLABORATION COMMUNICATION TECHNOLOGY COMPETITIONS COMPUTERS CONFIGURATIONS CONSUMER MARKET CONTENT PROVIDER CONTENT PROVIDERS CREDIT CARD CREDIT CARDS CURRENCY CUSTOMER BASE CUSTOMER BASES CUSTOMER SEGMENT CUSTOMER SEGMENTS DEBIT CARD DEVICES DIGITAL DISTRIBUTION CHANNEL DISTRIBUTION CHANNELS DISTRIBUTION NETWORK DISTRIBUTION NETWORKS E-COMMERCE E-COMMERCE SITES ELECTRONIC TRANSFERS EMAIL ADDRESSES EMAILS END USERS EXCHANGE OF DATA EXCHANGE RATE EXCHANGE RATES EXPOSURE FINANCE CORPORATION FINANCIAL DEVELOPMENT FORMAL BANKING FUNCTIONALITY GLOBAL MARKETPLACE GLOBAL STANDARDS HACKERS HOUSEHOLD INCOME ICT IDENTITY MODULE IMPLEMENTATIONS INCOME INCOMES INFORMATION COMMUNICATION INFORMATION COMMUNICATION TECHNOLOGIES INFORMATION SERVICES INNOVATION INNOVATION PROGRAM INSTITUTION INSTRUCTION INTERACTIVE VOICE RESPONSE INTERFACE INTERNATIONAL BANK INTERNATIONAL DEVELOPMENT INTERNATIONAL FINANCE INTERNATIONAL INVESTORS IP IVR JAVA LEARNING LICENSE LICENSE FEE LICENSES LIQUIDITY MARGINAL COSTS MARKET BARRIERS MARKET PRICES MARKET SHARE MARKET SIZE MARKET SIZES MARKETING MEDIA MICROPAYMENTS MOBILE APPLICATION MOBILE APPLICATIONS MOBILE COMMUNICATIONS MOBILE COMPUTING MOBILE NETWORK MOBILE NETWORKS MOBILE PHONE MOBILE PHONES MOBILE SERVICES MOBILE USER MOBILE USERS MONEY LAUNDERING MONEY MARKET NETWORKING NUMBER OF USERS OPERATING ENVIRONMENTS OPERATING SYSTEM OPERATING SYSTEMS PAYMENT FACILITIES PAYMENT FACILITY PAYMENT MECHANISM PAYMENT METHOD PAYMENT METHODS PENETRATION RATE PHONES PHOTOS POINT OF SALE POST OFFICE POTENTIAL INVESTORS PROGRAMS PROJECT MANAGEMENT PROTOCOL QUERIES RADIO REGULAR PAYMENTS REGULATOR REGULATORY FRAMEWORK REGULATORY FRAMEWORKS RESULT RESULTS RETURN RETURNS REVENUE MODEL SERVER SERVERS SERVICE PROVIDER SKILLED WORKERS SMALL BUSINESS SOCIAL ENTREPRENEURS SOCIAL NETWORKS SOFTWARE APPLICATIONS SOFTWARE INDUSTRY SOFTWARE PACKAGES STARTUP SUPERVISION TAX TECHNICAL REQUIREMENTS TECHNICAL SKILLS TELEPHONE TRAINING EVENTS TRAINING PROGRAMS TRANSACTION TRANSLATION USER USERS USES VALUE CHAIN VALUE TRANSFERS VERIFICATION VIDEO VIDEOS VIRAL MARKETING WEB WEB SERVICES WEBSITE WEBSITES WIRELESS WIRELESS APPLICATION PROTOCOL WORKING CAPITAL |
| spellingShingle |
ACCESS TO BANK ACCESS TO BANKS ACCESS TO CAPITAL ADVERTISEMENT ADVERTISEMENTS ADVERTISING API APPLICATION DEVELOPMENT APPLICATION PROGRAMMING APPLICATION PROGRAMMING INTERFACE ATM BANDWIDTH BANK ACCOUNT BANK ACCOUNTS BANNER ADS BASIC BROWSERS BUSINESS MODEL BUSINESS MODELS BUSINESS OPPORTUNITIES BUSINESS PLANS BUSINESS PROCESSES BUSINESSES BUYER CASH FLOW CASH PAYMENTS CASH TRANSACTION CASH TRANSACTIONS CASH TRANSFER CELLULAR NETWORKS CENTRAL BANK CENTRAL BANKS CHECKS CODES COLLABORATION COMMUNICATION TECHNOLOGY COMPETITIONS COMPUTERS CONFIGURATIONS CONSUMER MARKET CONTENT PROVIDER CONTENT PROVIDERS CREDIT CARD CREDIT CARDS CURRENCY CUSTOMER BASE CUSTOMER BASES CUSTOMER SEGMENT CUSTOMER SEGMENTS DEBIT CARD DEVICES DIGITAL DISTRIBUTION CHANNEL DISTRIBUTION CHANNELS DISTRIBUTION NETWORK DISTRIBUTION NETWORKS E-COMMERCE E-COMMERCE SITES ELECTRONIC TRANSFERS EMAIL ADDRESSES EMAILS END USERS EXCHANGE OF DATA EXCHANGE RATE EXCHANGE RATES EXPOSURE FINANCE CORPORATION FINANCIAL DEVELOPMENT FORMAL BANKING FUNCTIONALITY GLOBAL MARKETPLACE GLOBAL STANDARDS HACKERS HOUSEHOLD INCOME ICT IDENTITY MODULE IMPLEMENTATIONS INCOME INCOMES INFORMATION COMMUNICATION INFORMATION COMMUNICATION TECHNOLOGIES INFORMATION SERVICES INNOVATION INNOVATION PROGRAM INSTITUTION INSTRUCTION INTERACTIVE VOICE RESPONSE INTERFACE INTERNATIONAL BANK INTERNATIONAL DEVELOPMENT INTERNATIONAL FINANCE INTERNATIONAL INVESTORS IP IVR JAVA LEARNING LICENSE LICENSE FEE LICENSES LIQUIDITY MARGINAL COSTS MARKET BARRIERS MARKET PRICES MARKET SHARE MARKET SIZE MARKET SIZES MARKETING MEDIA MICROPAYMENTS MOBILE APPLICATION MOBILE APPLICATIONS MOBILE COMMUNICATIONS MOBILE COMPUTING MOBILE NETWORK MOBILE NETWORKS MOBILE PHONE MOBILE PHONES MOBILE SERVICES MOBILE USER MOBILE USERS MONEY LAUNDERING MONEY MARKET NETWORKING NUMBER OF USERS OPERATING ENVIRONMENTS OPERATING SYSTEM OPERATING SYSTEMS PAYMENT FACILITIES PAYMENT FACILITY PAYMENT MECHANISM PAYMENT METHOD PAYMENT METHODS PENETRATION RATE PHONES PHOTOS POINT OF SALE POST OFFICE POTENTIAL INVESTORS PROGRAMS PROJECT MANAGEMENT PROTOCOL QUERIES RADIO REGULAR PAYMENTS REGULATOR REGULATORY FRAMEWORK REGULATORY FRAMEWORKS RESULT RESULTS RETURN RETURNS REVENUE MODEL SERVER SERVERS SERVICE PROVIDER SKILLED WORKERS SMALL BUSINESS SOCIAL ENTREPRENEURS SOCIAL NETWORKS SOFTWARE APPLICATIONS SOFTWARE INDUSTRY SOFTWARE PACKAGES STARTUP SUPERVISION TAX TECHNICAL REQUIREMENTS TECHNICAL SKILLS TELEPHONE TRAINING EVENTS TRAINING PROGRAMS TRANSACTION TRANSLATION USER USERS USES VALUE CHAIN VALUE TRANSFERS VERIFICATION VIDEO VIDEOS VIRAL MARKETING WEB WEB SERVICES WEBSITE WEBSITES WIRELESS WIRELESS APPLICATION PROTOCOL WORKING CAPITAL World Bank Mobile at the Base of the Pyramid : Ghana, Mozambique, Nigeria, Zambia Summary Report |
| geographic_facet |
Africa Ghana Mozambique Nigeria Zambia |
| description |
This report assesses existing mobile
application (app) business models targeted at, or suitable
for, people living at the base of the pyramid (BoP). The
report addresses specific pain points for app developers and
provides practical, actionable advice. Its recommendations
are specific to each of the four countries: Ghana,
Mozambique, Nigeria, and Zambia. While assessing the app
markets in the four countries, it became clear that there is
a wide range of business models. Each business model is
unique to the sector and to the business problem the app is
attempting to address. This report focuses on three areas
common to all business models to provide maximum value for
app developers. This report also presents a brief assessment
of app incubators or hubs. These incubators play a
significant role in supporting and advocating apps. However,
this role is often only partially realized and this report
makes recommendations to address this. |
| format |
Publications & Research :: Working Paper |
| author |
World Bank |
| author_facet |
World Bank |
| author_sort |
World Bank |
| title |
Mobile at the Base of the Pyramid : Ghana, Mozambique, Nigeria, Zambia Summary Report |
| title_short |
Mobile at the Base of the Pyramid : Ghana, Mozambique, Nigeria, Zambia Summary Report |
| title_full |
Mobile at the Base of the Pyramid : Ghana, Mozambique, Nigeria, Zambia Summary Report |
| title_fullStr |
Mobile at the Base of the Pyramid : Ghana, Mozambique, Nigeria, Zambia Summary Report |
| title_full_unstemmed |
Mobile at the Base of the Pyramid : Ghana, Mozambique, Nigeria, Zambia Summary Report |
| title_sort |
mobile at the base of the pyramid : ghana, mozambique, nigeria, zambia summary report |
| publisher |
Washington, DC |
| publishDate |
2015 |
| url |
http://documents.worldbank.org/curated/en/2014/01/22669158/mobile-base-pyramid-ghana-mozambique-nigeria-zambia-summary-report http://hdl.handle.net/10986/21074 |
| _version_ |
1764447408102572032 |
| spelling |
okr-10986-210742021-04-23T14:04:00Z Mobile at the Base of the Pyramid : Ghana, Mozambique, Nigeria, Zambia Summary Report World Bank ACCESS TO BANK ACCESS TO BANKS ACCESS TO CAPITAL ADVERTISEMENT ADVERTISEMENTS ADVERTISING API APPLICATION DEVELOPMENT APPLICATION PROGRAMMING APPLICATION PROGRAMMING INTERFACE ATM BANDWIDTH BANK ACCOUNT BANK ACCOUNTS BANNER ADS BASIC BROWSERS BUSINESS MODEL BUSINESS MODELS BUSINESS OPPORTUNITIES BUSINESS PLANS BUSINESS PROCESSES BUSINESSES BUYER CASH FLOW CASH PAYMENTS CASH TRANSACTION CASH TRANSACTIONS CASH TRANSFER CELLULAR NETWORKS CENTRAL BANK CENTRAL BANKS CHECKS CODES COLLABORATION COMMUNICATION TECHNOLOGY COMPETITIONS COMPUTERS CONFIGURATIONS CONSUMER MARKET CONTENT PROVIDER CONTENT PROVIDERS CREDIT CARD CREDIT CARDS CURRENCY CUSTOMER BASE CUSTOMER BASES CUSTOMER SEGMENT CUSTOMER SEGMENTS DEBIT CARD DEVICES DIGITAL DISTRIBUTION CHANNEL DISTRIBUTION CHANNELS DISTRIBUTION NETWORK DISTRIBUTION NETWORKS E-COMMERCE E-COMMERCE SITES ELECTRONIC TRANSFERS EMAIL ADDRESSES EMAILS END USERS EXCHANGE OF DATA EXCHANGE RATE EXCHANGE RATES EXPOSURE FINANCE CORPORATION FINANCIAL DEVELOPMENT FORMAL BANKING FUNCTIONALITY GLOBAL MARKETPLACE GLOBAL STANDARDS HACKERS HOUSEHOLD INCOME ICT IDENTITY MODULE IMPLEMENTATIONS INCOME INCOMES INFORMATION COMMUNICATION INFORMATION COMMUNICATION TECHNOLOGIES INFORMATION SERVICES INNOVATION INNOVATION PROGRAM INSTITUTION INSTRUCTION INTERACTIVE VOICE RESPONSE INTERFACE INTERNATIONAL BANK INTERNATIONAL DEVELOPMENT INTERNATIONAL FINANCE INTERNATIONAL INVESTORS IP IVR JAVA LEARNING LICENSE LICENSE FEE LICENSES LIQUIDITY MARGINAL COSTS MARKET BARRIERS MARKET PRICES MARKET SHARE MARKET SIZE MARKET SIZES MARKETING MEDIA MICROPAYMENTS MOBILE APPLICATION MOBILE APPLICATIONS MOBILE COMMUNICATIONS MOBILE COMPUTING MOBILE NETWORK MOBILE NETWORKS MOBILE PHONE MOBILE PHONES MOBILE SERVICES MOBILE USER MOBILE USERS MONEY LAUNDERING MONEY MARKET NETWORKING NUMBER OF USERS OPERATING ENVIRONMENTS OPERATING SYSTEM OPERATING SYSTEMS PAYMENT FACILITIES PAYMENT FACILITY PAYMENT MECHANISM PAYMENT METHOD PAYMENT METHODS PDF PENETRATION RATE PHONES PHOTOS POINT OF SALE POST OFFICE POTENTIAL INVESTORS PROGRAMS PROJECT MANAGEMENT PROTOCOL QUERIES RADIO REGULAR PAYMENTS REGULATOR REGULATORY FRAMEWORK REGULATORY FRAMEWORKS RESULT RESULTS RETURN RETURNS REVENUE MODEL SERVER SERVERS SERVICE PROVIDER SKILLED WORKERS SMALL BUSINESS SOCIAL ENTREPRENEURS SOCIAL NETWORKS SOFTWARE APPLICATIONS SOFTWARE INDUSTRY SOFTWARE PACKAGES STARTUP SUPERVISION TAX TECHNICAL REQUIREMENTS TECHNICAL SKILLS TELEPHONE TRAINING EVENTS TRAINING PROGRAMS TRANSACTION TRANSLATION USER USERS USES VALUE CHAIN VALUE TRANSFERS VERIFICATION VIDEO VIDEOS VIRAL MARKETING WEB WEB SERVICES WEBSITE WEBSITES WIRELESS WIRELESS APPLICATION PROTOCOL WORKING CAPITAL This report assesses existing mobile application (app) business models targeted at, or suitable for, people living at the base of the pyramid (BoP). The report addresses specific pain points for app developers and provides practical, actionable advice. Its recommendations are specific to each of the four countries: Ghana, Mozambique, Nigeria, and Zambia. While assessing the app markets in the four countries, it became clear that there is a wide range of business models. Each business model is unique to the sector and to the business problem the app is attempting to address. This report focuses on three areas common to all business models to provide maximum value for app developers. This report also presents a brief assessment of app incubators or hubs. These incubators play a significant role in supporting and advocating apps. However, this role is often only partially realized and this report makes recommendations to address this. 2015-01-05T20:13:15Z 2015-01-05T20:13:15Z 2014 http://documents.worldbank.org/curated/en/2014/01/22669158/mobile-base-pyramid-ghana-mozambique-nigeria-zambia-summary-report http://hdl.handle.net/10986/21074 English en_US CC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo/ Washington, DC Publications & Research :: Working Paper Africa Ghana Mozambique Nigeria Zambia |