Global Investment Promotion Best Practices : Winning Tourism Investment
Global investment promotion best practices (GIPB) assess how well national investment promotion intermediaries (IPIs) from 189 countries attract investment. The assessment is carried out by a review of IPI websites and mystery shopper inquiries tha...
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Format: | Working Paper |
Language: | English en_US |
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Washington, DC
2014
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Online Access: | http://documents.worldbank.org/curated/en/2013/12/20289134/global-investment-promotion-best-practices-winning-tourism-investment http://hdl.handle.net/10986/20766 |
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World Bank Open Knowledge Repository |
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World Bank |
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English en_US |
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ACCOUNTING ACQUISITION ACQUISITIONS AFFILIATED ORGANIZATIONS AIRLINES ART BARRIER BARRIERS TO INVESTMENT BEACHES BOUTIQUE HOTEL BROKER BROKERS BUSINESS CASE BUSINESS DEVELOPMENT BUSINESS ENVIRONMENTS BUSINESS OPPORTUNITY CAPITAL INVESTMENT CAR RENTAL CENTRAL BANK CEO CHAMBER OF COMMERCE COMMUNICATION TECHNOLOGIES COMPANY COMPETITIVE BIDDING COMPETITIVE MARKETS CONFIDENTIALITY CORPORATIONS CREDIBILITY CRUISE CRUISE LINES CULTURAL HERITAGE DESTINATION MARKETING DESTINATIONS DEVELOPING ECONOMIES DOMESTIC INVESTORS DOMESTIC TOURISM DUE DILIGENCE ECONOMIC DEVELOPMENT EMERGING ECONOMIES EMERGING ECONOMY ENVIRONMENTAL IMPACT ENVIRONMENTAL SUSTAINABILITY EQUIPMENT EQUITY FUNDS EQUITY INVESTMENT EXPENDITURES FINANCIAL INSTITUTIONS FOREIGN CAPITAL FOREIGN DIRECT INVESTMENT FOREIGN INVESTMENT FOREIGN INVESTORS FOREIGN OWNERSHIP FOREIGN VISITORS FRANCHISE FUTURE GROWTH GLOBAL INVESTMENT GLOBALIZATION GOVERNMENT POLICY GROUP INVESTMENT HOLDING HOSPITALITY SECTOR HOSPITALITY STANDARDS HOST COMMUNITY HOTEL HOTEL CHAINS HOTEL COMPANIES HOTEL INDUSTRY HOTEL OPERATORS HUMAN DEVELOPMENT INCOME INDIVIDUAL COMPANIES INDIVIDUAL INVESTOR INDIVIDUAL INVESTORS INDIVIDUALS INFRASTRUCTURE DEVELOPMENT INFRASTRUCTURE PROJECTS INFRASTRUCTURE REQUIREMENTS INTERNATIONAL BEST PRACTICES INTERNATIONAL HOTEL INTERNATIONAL INVESTMENT INTERNATIONAL INVESTMENT COMMUNITY INTERNATIONAL INVESTORS INVENTORIES INVENTORY INVESTMENT BANKS INVESTMENT CLIMATE INVESTMENT CODE INVESTMENT DECISION INVESTMENT DECISIONS INVESTMENT FLOWS INVESTMENT FUNCTION INVESTMENT OPPORTUNITIES INVESTMENT POLICY INVESTMENT PROCESS INVESTMENT PROGRAM INVESTMENT PROJECTS INVESTMENT PROMOTION INVESTMENT STRATEGY INVESTOR INFORMATION INVESTORS TOURISM JOB CREATION LAGOONS LARGE-SCALE TOURISM LEVIES LIMITED LIVING STANDARDS LOAN LOAN GUARANTEES LOCAL COMPANIES LOCAL GOVERNMENTS LOCAL HOTELS LOCAL TOURISM LONG-TERM FINANCE MANAGEMENT CONTRACTS MANUFACTURING INDUSTRIES MARKET ACCESS MARKET DATA MARKET DEVELOPMENTS MARKET ENTRY MARKET INFORMATION MATURE MARKETS MATURITY MERGERS MULTILATERAL INVESTMENT GUARANTEE AGENCY NATIONAL INVESTMENT NATIONAL PARKS NATIONAL TOURISM NATURAL BEAUTY NATURAL PARKS NATURE RESERVES NOTARIES PARTNERSHIP PORTFOLIO PORTFOLIOS POTENTIAL INVESTMENT POTENTIAL INVESTOR POTENTIAL INVESTORS PRIVATE EQUITY PRIVATE INVESTORS PRIVATE SECTOR DEVELOPMENT PROMOTIONAL MATERIALS PUBLIC ASSETS PURCHASING POWER RARE SPECIES REAL ESTATE REAL ESTATE INVESTORS REGIONAL TOURISM REGULATORY BODIES REGULATORY REFORM REINVESTMENT REMOTE AREAS RESERVES RESORT RESORTS SOCIETY SPECIFIC INVESTMENT SPONSOR SPONSORS STAKEHOLDER STAKEHOLDERS SUBSIDIARY SUSTAINABILITY TAX TAX INCENTIVES TENDERING TENDERS TOUR AGENCIES TOUR OPERATORS TOURISM TOURISM ACTIVITY TOURISM AGENCIES TOURISM ASSETS TOURISM ASSOCIATIONS TOURISM ATTRACTIONS TOURISM COMPANIES TOURISM COUNCIL TOURISM DEMAND TOURISM DESTINATION TOURISM DEVELOPMENT TOURISM DEVELOPMENT STRATEGY TOURISM INDUSTRY TOURISM INFORMATION TOURISM INVESTMENT TOURISM INVESTMENT PROMOTION TOURISM INVESTMENTS TOURISM INVESTORS TOURISM MARKET TOURISM OPERATOR TOURISM OPERATORS TOURISM PROJECT TOURISM PROJECTS TOURISM SECTOR TOURIST TOURIST ACCESS TOURIST ARRIVALS TOURIST ATTRACTIONS TOURIST DESTINATION TOURISTS TRACK RECORD TRANSACTION TRANSACTION COSTS TRANSPARENCY TRAVEL AGENCY TRAVELERS TURNOVER UNION VISITOR VISITORS WORLD DEVELOPMENT INDICATORS WORLD TOURISM WORLD TOURISM ORGANIZATION WORLD TRAVEL MARKET |
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ACCOUNTING ACQUISITION ACQUISITIONS AFFILIATED ORGANIZATIONS AIRLINES ART BARRIER BARRIERS TO INVESTMENT BEACHES BOUTIQUE HOTEL BROKER BROKERS BUSINESS CASE BUSINESS DEVELOPMENT BUSINESS ENVIRONMENTS BUSINESS OPPORTUNITY CAPITAL INVESTMENT CAR RENTAL CENTRAL BANK CEO CHAMBER OF COMMERCE COMMUNICATION TECHNOLOGIES COMPANY COMPETITIVE BIDDING COMPETITIVE MARKETS CONFIDENTIALITY CORPORATIONS CREDIBILITY CRUISE CRUISE LINES CULTURAL HERITAGE DESTINATION MARKETING DESTINATIONS DEVELOPING ECONOMIES DOMESTIC INVESTORS DOMESTIC TOURISM DUE DILIGENCE ECONOMIC DEVELOPMENT EMERGING ECONOMIES EMERGING ECONOMY ENVIRONMENTAL IMPACT ENVIRONMENTAL SUSTAINABILITY EQUIPMENT EQUITY FUNDS EQUITY INVESTMENT EXPENDITURES FINANCIAL INSTITUTIONS FOREIGN CAPITAL FOREIGN DIRECT INVESTMENT FOREIGN INVESTMENT FOREIGN INVESTORS FOREIGN OWNERSHIP FOREIGN VISITORS FRANCHISE FUTURE GROWTH GLOBAL INVESTMENT GLOBALIZATION GOVERNMENT POLICY GROUP INVESTMENT HOLDING HOSPITALITY SECTOR HOSPITALITY STANDARDS HOST COMMUNITY HOTEL HOTEL CHAINS HOTEL COMPANIES HOTEL INDUSTRY HOTEL OPERATORS HUMAN DEVELOPMENT INCOME INDIVIDUAL COMPANIES INDIVIDUAL INVESTOR INDIVIDUAL INVESTORS INDIVIDUALS INFRASTRUCTURE DEVELOPMENT INFRASTRUCTURE PROJECTS INFRASTRUCTURE REQUIREMENTS INTERNATIONAL BEST PRACTICES INTERNATIONAL HOTEL INTERNATIONAL INVESTMENT INTERNATIONAL INVESTMENT COMMUNITY INTERNATIONAL INVESTORS INVENTORIES INVENTORY INVESTMENT BANKS INVESTMENT CLIMATE INVESTMENT CODE INVESTMENT DECISION INVESTMENT DECISIONS INVESTMENT FLOWS INVESTMENT FUNCTION INVESTMENT OPPORTUNITIES INVESTMENT POLICY INVESTMENT PROCESS INVESTMENT PROGRAM INVESTMENT PROJECTS INVESTMENT PROMOTION INVESTMENT STRATEGY INVESTOR INFORMATION INVESTORS TOURISM JOB CREATION LAGOONS LARGE-SCALE TOURISM LEVIES LIMITED LIVING STANDARDS LOAN LOAN GUARANTEES LOCAL COMPANIES LOCAL GOVERNMENTS LOCAL HOTELS LOCAL TOURISM LONG-TERM FINANCE MANAGEMENT CONTRACTS MANUFACTURING INDUSTRIES MARKET ACCESS MARKET DATA MARKET DEVELOPMENTS MARKET ENTRY MARKET INFORMATION MATURE MARKETS MATURITY MERGERS MULTILATERAL INVESTMENT GUARANTEE AGENCY NATIONAL INVESTMENT NATIONAL PARKS NATIONAL TOURISM NATURAL BEAUTY NATURAL PARKS NATURE RESERVES NOTARIES PARTNERSHIP PORTFOLIO PORTFOLIOS POTENTIAL INVESTMENT POTENTIAL INVESTOR POTENTIAL INVESTORS PRIVATE EQUITY PRIVATE INVESTORS PRIVATE SECTOR DEVELOPMENT PROMOTIONAL MATERIALS PUBLIC ASSETS PURCHASING POWER RARE SPECIES REAL ESTATE REAL ESTATE INVESTORS REGIONAL TOURISM REGULATORY BODIES REGULATORY REFORM REINVESTMENT REMOTE AREAS RESERVES RESORT RESORTS SOCIETY SPECIFIC INVESTMENT SPONSOR SPONSORS STAKEHOLDER STAKEHOLDERS SUBSIDIARY SUSTAINABILITY TAX TAX INCENTIVES TENDERING TENDERS TOUR AGENCIES TOUR OPERATORS TOURISM TOURISM ACTIVITY TOURISM AGENCIES TOURISM ASSETS TOURISM ASSOCIATIONS TOURISM ATTRACTIONS TOURISM COMPANIES TOURISM COUNCIL TOURISM DEMAND TOURISM DESTINATION TOURISM DEVELOPMENT TOURISM DEVELOPMENT STRATEGY TOURISM INDUSTRY TOURISM INFORMATION TOURISM INVESTMENT TOURISM INVESTMENT PROMOTION TOURISM INVESTMENTS TOURISM INVESTORS TOURISM MARKET TOURISM OPERATOR TOURISM OPERATORS TOURISM PROJECT TOURISM PROJECTS TOURISM SECTOR TOURIST TOURIST ACCESS TOURIST ARRIVALS TOURIST ATTRACTIONS TOURIST DESTINATION TOURISTS TRACK RECORD TRANSACTION TRANSACTION COSTS TRANSPARENCY TRAVEL AGENCY TRAVELERS TURNOVER UNION VISITOR VISITORS WORLD DEVELOPMENT INDICATORS WORLD TOURISM WORLD TOURISM ORGANIZATION WORLD TRAVEL MARKET World Bank Group Global Investment Promotion Best Practices : Winning Tourism Investment |
description |
Global investment promotion best
practices (GIPB) assess how well national investment
promotion intermediaries (IPIs) from 189 countries attract
investment. The assessment is carried out by a review of IPI
websites and mystery shopper inquiries that mirror the
process in which foreign investors decide the location of
the next projects. GIPB 2012 assessment results revealed
poor performance of a staggering majority of IPIs in
providing information and assistance to prospective
investors in the tourism sector (investment facilitation) -
a core function of IPIs worldwide. It should also be noted
that less than half of the IPIs that listed tourism as a
priority sector responded to the inquiry, which even then
was often with incomplete information. Based on
international best practices, this report recommends that
IPIs adopt five key steps in order to position their
agencies and locations more competitively for new tourism
investment: (1) develop more strategic, focused, and
relevant approaches to tourism investment promotion; (2)
improve overall capacity and skills to deliver effective
investment promotion with an emphasis on developing better
tourism-specific knowledge in-house, especially regarding
the market and the product; (3) present tourism information
succinctly, using up-to-date facts, and data as well as
testimonials from successful tourism companies; (4)
disseminate information to investors more effectively
through a mixture of existing and customized instruments
(such as websites, detailed sector profiles, and tailored
presentations); and (5) learn to leverage partnerships to
maximize results. This report provides practical
recommendations, tips, and examples aimed at helping IPIs
implement the five-step approach, and it highlights actual
cases from some of the best performers. |
format |
Publications & Research :: Working Paper |
author |
World Bank Group |
author_facet |
World Bank Group |
author_sort |
World Bank Group |
title |
Global Investment Promotion Best Practices : Winning Tourism Investment |
title_short |
Global Investment Promotion Best Practices : Winning Tourism Investment |
title_full |
Global Investment Promotion Best Practices : Winning Tourism Investment |
title_fullStr |
Global Investment Promotion Best Practices : Winning Tourism Investment |
title_full_unstemmed |
Global Investment Promotion Best Practices : Winning Tourism Investment |
title_sort |
global investment promotion best practices : winning tourism investment |
publisher |
Washington, DC |
publishDate |
2014 |
url |
http://documents.worldbank.org/curated/en/2013/12/20289134/global-investment-promotion-best-practices-winning-tourism-investment http://hdl.handle.net/10986/20766 |
_version_ |
1764445955243900928 |
spelling |
okr-10986-207662021-04-23T14:03:57Z Global Investment Promotion Best Practices : Winning Tourism Investment World Bank Group ACCOUNTING ACQUISITION ACQUISITIONS AFFILIATED ORGANIZATIONS AIRLINES ART BARRIER BARRIERS TO INVESTMENT BEACHES BOUTIQUE HOTEL BROKER BROKERS BUSINESS CASE BUSINESS DEVELOPMENT BUSINESS ENVIRONMENTS BUSINESS OPPORTUNITY CAPITAL INVESTMENT CAR RENTAL CENTRAL BANK CEO CHAMBER OF COMMERCE COMMUNICATION TECHNOLOGIES COMPANY COMPETITIVE BIDDING COMPETITIVE MARKETS CONFIDENTIALITY CORPORATIONS CREDIBILITY CRUISE CRUISE LINES CULTURAL HERITAGE DESTINATION MARKETING DESTINATIONS DEVELOPING ECONOMIES DOMESTIC INVESTORS DOMESTIC TOURISM DUE DILIGENCE ECONOMIC DEVELOPMENT EMERGING ECONOMIES EMERGING ECONOMY ENVIRONMENTAL IMPACT ENVIRONMENTAL SUSTAINABILITY EQUIPMENT EQUITY FUNDS EQUITY INVESTMENT EXPENDITURES FINANCIAL INSTITUTIONS FOREIGN CAPITAL FOREIGN DIRECT INVESTMENT FOREIGN INVESTMENT FOREIGN INVESTORS FOREIGN OWNERSHIP FOREIGN VISITORS FRANCHISE FUTURE GROWTH GLOBAL INVESTMENT GLOBALIZATION GOVERNMENT POLICY GROUP INVESTMENT HOLDING HOSPITALITY SECTOR HOSPITALITY STANDARDS HOST COMMUNITY HOTEL HOTEL CHAINS HOTEL COMPANIES HOTEL INDUSTRY HOTEL OPERATORS HUMAN DEVELOPMENT INCOME INDIVIDUAL COMPANIES INDIVIDUAL INVESTOR INDIVIDUAL INVESTORS INDIVIDUALS INFRASTRUCTURE DEVELOPMENT INFRASTRUCTURE PROJECTS INFRASTRUCTURE REQUIREMENTS INTERNATIONAL BEST PRACTICES INTERNATIONAL HOTEL INTERNATIONAL INVESTMENT INTERNATIONAL INVESTMENT COMMUNITY INTERNATIONAL INVESTORS INVENTORIES INVENTORY INVESTMENT BANKS INVESTMENT CLIMATE INVESTMENT CODE INVESTMENT DECISION INVESTMENT DECISIONS INVESTMENT FLOWS INVESTMENT FUNCTION INVESTMENT OPPORTUNITIES INVESTMENT POLICY INVESTMENT PROCESS INVESTMENT PROGRAM INVESTMENT PROJECTS INVESTMENT PROMOTION INVESTMENT STRATEGY INVESTOR INFORMATION INVESTORS TOURISM JOB CREATION LAGOONS LARGE-SCALE TOURISM LEVIES LIMITED LIVING STANDARDS LOAN LOAN GUARANTEES LOCAL COMPANIES LOCAL GOVERNMENTS LOCAL HOTELS LOCAL TOURISM LONG-TERM FINANCE MANAGEMENT CONTRACTS MANUFACTURING INDUSTRIES MARKET ACCESS MARKET DATA MARKET DEVELOPMENTS MARKET ENTRY MARKET INFORMATION MATURE MARKETS MATURITY MERGERS MULTILATERAL INVESTMENT GUARANTEE AGENCY NATIONAL INVESTMENT NATIONAL PARKS NATIONAL TOURISM NATURAL BEAUTY NATURAL PARKS NATURE RESERVES NOTARIES PARTNERSHIP PORTFOLIO PORTFOLIOS POTENTIAL INVESTMENT POTENTIAL INVESTOR POTENTIAL INVESTORS PRIVATE EQUITY PRIVATE INVESTORS PRIVATE SECTOR DEVELOPMENT PROMOTIONAL MATERIALS PUBLIC ASSETS PURCHASING POWER RARE SPECIES REAL ESTATE REAL ESTATE INVESTORS REGIONAL TOURISM REGULATORY BODIES REGULATORY REFORM REINVESTMENT REMOTE AREAS RESERVES RESORT RESORTS SOCIETY SPECIFIC INVESTMENT SPONSOR SPONSORS STAKEHOLDER STAKEHOLDERS SUBSIDIARY SUSTAINABILITY TAX TAX INCENTIVES TENDERING TENDERS TOUR AGENCIES TOUR OPERATORS TOURISM TOURISM ACTIVITY TOURISM AGENCIES TOURISM ASSETS TOURISM ASSOCIATIONS TOURISM ATTRACTIONS TOURISM COMPANIES TOURISM COUNCIL TOURISM DEMAND TOURISM DESTINATION TOURISM DEVELOPMENT TOURISM DEVELOPMENT STRATEGY TOURISM INDUSTRY TOURISM INFORMATION TOURISM INVESTMENT TOURISM INVESTMENT PROMOTION TOURISM INVESTMENTS TOURISM INVESTORS TOURISM MARKET TOURISM OPERATOR TOURISM OPERATORS TOURISM PROJECT TOURISM PROJECTS TOURISM SECTOR TOURIST TOURIST ACCESS TOURIST ARRIVALS TOURIST ATTRACTIONS TOURIST DESTINATION TOURISTS TRACK RECORD TRANSACTION TRANSACTION COSTS TRANSPARENCY TRAVEL AGENCY TRAVELERS TURNOVER UNION VISITOR VISITORS WORLD DEVELOPMENT INDICATORS WORLD TOURISM WORLD TOURISM ORGANIZATION WORLD TRAVEL MARKET Global investment promotion best practices (GIPB) assess how well national investment promotion intermediaries (IPIs) from 189 countries attract investment. The assessment is carried out by a review of IPI websites and mystery shopper inquiries that mirror the process in which foreign investors decide the location of the next projects. GIPB 2012 assessment results revealed poor performance of a staggering majority of IPIs in providing information and assistance to prospective investors in the tourism sector (investment facilitation) - a core function of IPIs worldwide. It should also be noted that less than half of the IPIs that listed tourism as a priority sector responded to the inquiry, which even then was often with incomplete information. Based on international best practices, this report recommends that IPIs adopt five key steps in order to position their agencies and locations more competitively for new tourism investment: (1) develop more strategic, focused, and relevant approaches to tourism investment promotion; (2) improve overall capacity and skills to deliver effective investment promotion with an emphasis on developing better tourism-specific knowledge in-house, especially regarding the market and the product; (3) present tourism information succinctly, using up-to-date facts, and data as well as testimonials from successful tourism companies; (4) disseminate information to investors more effectively through a mixture of existing and customized instruments (such as websites, detailed sector profiles, and tailored presentations); and (5) learn to leverage partnerships to maximize results. This report provides practical recommendations, tips, and examples aimed at helping IPIs implement the five-step approach, and it highlights actual cases from some of the best performers. 2014-12-17T19:40:18Z 2014-12-17T19:40:18Z 2013-12 http://documents.worldbank.org/curated/en/2013/12/20289134/global-investment-promotion-best-practices-winning-tourism-investment http://hdl.handle.net/10986/20766 English en_US CC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo/ Washington, DC Publications & Research :: Working Paper Publications & Research |