The Kenya Portable Battery Pack Experience : Text Marketing an Alternative for Low-Income Rural Household Electrification

The Kenya Portable Battery Pack Experience : Text Marketing an Alternative for Low-Income Rural Household Electrification

The Kenya Portable Battery Pack Project is the most recent of several ESMAP activities building the Kenya solar photovoltaic (PV) commercial infrastructure through market study and small interventions. The five ESMAP studies have done the following...

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Bibliographic Details
Main Author: World Bank
Format: ESMAP Paper
Language:English
en_US
Published: Washington, DC 2014
Subjects:
BATTERIES
BATTERY
CONSUMERS
DEALERS
DIRECT CURRENT
ELECTRICITY
GENERATORS
MARKET RESEARCH
MARKET SHARE
MARKETING
MERCHANDISE
MODERN ENERGY
POWER
PURCHASING
QUALITY CONTROL
RETAIL
RETAIL PRICES
SALES
SPREAD
TEST MARKETING
USER NEEDS
USERS
Online Access:http://documents.worldbank.org/curated/en/2001/05/1687144/kenya-portable-battery-pack-experience-text-marketing-alternative-low-income-rural-household-electrification
http://hdl.handle.net/10986/20296

Internet

http://documents.worldbank.org/curated/en/2001/05/1687144/kenya-portable-battery-pack-experience-text-marketing-alternative-low-income-rural-household-electrification
http://hdl.handle.net/10986/20296

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