The Kenya Portable Battery Pack Experience : Text Marketing an Alternative for Low-Income Rural Household Electrification
The Kenya Portable Battery Pack Project is the most recent of several ESMAP activities building the Kenya solar photovoltaic (PV) commercial infrastructure through market study and small interventions. The five ESMAP studies have done the following...
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| Format: | ESMAP Paper |
| Language: | English en_US |
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2014
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| Online Access: | http://documents.worldbank.org/curated/en/2001/05/1687144/kenya-portable-battery-pack-experience-text-marketing-alternative-low-income-rural-household-electrification http://hdl.handle.net/10986/20296 |
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okr-10986-202962021-04-23T14:03:37Z The Kenya Portable Battery Pack Experience : Text Marketing an Alternative for Low-Income Rural Household Electrification World Bank BATTERIES BATTERY CONSUMERS DEALERS DIRECT CURRENT ELECTRICITY GENERATORS MARKET RESEARCH MARKET SHARE MARKETING MERCHANDISE MODERN ENERGY POWER PURCHASING QUALITY CONTROL RETAIL RETAIL PRICES SALES SPREAD TEST MARKETING USER NEEDS USERS The Kenya Portable Battery Pack Project is the most recent of several ESMAP activities building the Kenya solar photovoltaic (PV) commercial infrastructure through market study and small interventions. The five ESMAP studies have done the following: determined which PV system components rural people desire and how they purchased them; developed pilot financing mechanisms with companies and credit groups; helped develop low-cost product concepts; and increased the capacity of both urban and rural market players to serve the market. The overall purpose fo the Battery Pack and Jua Tosha activities was to examine the viability of lowest-cost options for delivering electricity services to the rural poor. Given the well-developed nature of the Kenya PV market and the tendency of consumers to purchase very small systems in an incremental fashion, this project attempted to introduce a product that met end-users needs in terms of both low incremental purchase cost and greatly improved features over old systems. 2014-09-30T18:31:21Z 2014-09-30T18:31:21Z 2001-05 http://documents.worldbank.org/curated/en/2001/05/1687144/kenya-portable-battery-pack-experience-text-marketing-alternative-low-income-rural-household-electrification http://hdl.handle.net/10986/20296 English en_US Energy Sector Management Assistance Programme (ESMAP) technical paper series;no. 12 CC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo/ Washington, DC Publications & Research :: ESMAP Paper Publications & Research Africa Kenya |
| repository_type |
Digital Repository |
| institution_category |
Foreign Institution |
| institution |
Digital Repositories |
| building |
World Bank Open Knowledge Repository |
| collection |
World Bank |
| language |
English en_US |
| topic |
BATTERIES BATTERY CONSUMERS DEALERS DIRECT CURRENT ELECTRICITY GENERATORS MARKET RESEARCH MARKET SHARE MARKETING MERCHANDISE MODERN ENERGY POWER PURCHASING QUALITY CONTROL RETAIL RETAIL PRICES SALES SPREAD TEST MARKETING USER NEEDS USERS |
| spellingShingle |
BATTERIES BATTERY CONSUMERS DEALERS DIRECT CURRENT ELECTRICITY GENERATORS MARKET RESEARCH MARKET SHARE MARKETING MERCHANDISE MODERN ENERGY POWER PURCHASING QUALITY CONTROL RETAIL RETAIL PRICES SALES SPREAD TEST MARKETING USER NEEDS USERS World Bank The Kenya Portable Battery Pack Experience : Text Marketing an Alternative for Low-Income Rural Household Electrification |
| geographic_facet |
Africa Kenya |
| relation |
Energy Sector Management Assistance
Programme (ESMAP) technical paper series;no. 12 |
| description |
The Kenya Portable Battery Pack Project
is the most recent of several ESMAP activities building the
Kenya solar photovoltaic (PV) commercial infrastructure
through market study and small interventions. The five ESMAP
studies have done the following: determined which PV system
components rural people desire and how they purchased them;
developed pilot financing mechanisms with companies and
credit groups; helped develop low-cost product concepts; and
increased the capacity of both urban and rural market
players to serve the market. The overall purpose fo the
Battery Pack and Jua Tosha activities was to examine the
viability of lowest-cost options for delivering electricity
services to the rural poor. Given the well-developed nature
of the Kenya PV market and the tendency of consumers to
purchase very small systems in an incremental fashion, this
project attempted to introduce a product that met end-users
needs in terms of both low incremental purchase cost and
greatly improved features over old systems. |
| format |
Publications & Research :: ESMAP Paper |
| author |
World Bank |
| author_facet |
World Bank |
| author_sort |
World Bank |
| title |
The Kenya Portable Battery Pack Experience : Text Marketing an Alternative for Low-Income Rural Household Electrification |
| title_short |
The Kenya Portable Battery Pack Experience : Text Marketing an Alternative for Low-Income Rural Household Electrification |
| title_full |
The Kenya Portable Battery Pack Experience : Text Marketing an Alternative for Low-Income Rural Household Electrification |
| title_fullStr |
The Kenya Portable Battery Pack Experience : Text Marketing an Alternative for Low-Income Rural Household Electrification |
| title_full_unstemmed |
The Kenya Portable Battery Pack Experience : Text Marketing an Alternative for Low-Income Rural Household Electrification |
| title_sort |
kenya portable battery pack experience : text marketing an alternative for low-income rural household electrification |
| publisher |
Washington, DC |
| publishDate |
2014 |
| url |
http://documents.worldbank.org/curated/en/2001/05/1687144/kenya-portable-battery-pack-experience-text-marketing-alternative-low-income-rural-household-electrification http://hdl.handle.net/10986/20296 |
| _version_ |
1764437130743906304 |