Strategic Communication for Development Projects : A Toolkit for Task Team Leaders

Efforts to promote general awareness of public health issues - the traditional goal of information, education, and communication (IEC) programs have built a good foundation for population, health, and nutrition (PHN) activities. So communication pr...

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Main Author:	Cabanero-Verzosa, Cecilia
Format:	Working Paper
Language:	English en_US
Published:	World Bank, Washington, DC 2014
Subjects:	ACCESS TO INFORMATION ADMINISTRATIVE SYSTEMS ADVERTISING AGED ALTERNATIVE STRATEGY APPROPRIATE TECHNOLOGY BABIES BEHAVIOR CHANGE BEHAVIORS BELIEFS BEST PRACTICE BEST PRACTICES BIRTH ATTENDANTS BREAST FEEDING BREASTFEEDING BROADCAST BULLETIN CAPACITY BUILDING CAPACITY-BUILDING CHANGE IN BEHAVIOR CHANGE IN POPULATION CHILD CARE CHILD HEALTH CHILD SURVIVAL CHILDBIRTH CLASSROOM TEACHERS CLINICS COLLABORATION COMMUNICATION ACTIVITIES COMMUNICATION ACTIVITY COMMUNICATION CAMPAIGN COMMUNICATION CHANNELS COMMUNICATION DATA COMMUNICATION EFFORTS COMMUNICATION SKILLS COMMUNICATION SPECIALISTS COMMUNICATION STRATEGIES COMMUNICATION STRATEGY COMMUNITIES COMPLEXITY CONDOM CONDOM USE CONDOMS CONTRACEPTIVE METHOD CONTRACEPTIVE METHODS CONTRACEPTIVES COPYRIGHT COUNSELORS DATA COLLECTION DATA SOURCES DECISION MAKING DECISION-MAKING DELIVERY SYSTEM DEMAND FOR SERVICES DEVELOPING COUNTRIES DISCUSSION DISCUSSIONS DISSEMINATION DISTANCE LEARNING DOCUMENTS DRUGS EPIDEMIOLOGICAL RESEARCH EXIT INTERVIEW FAMILY CARE FAMILY CARE INTERNATIONAL FAMILY HEALTH FAMILY PLANNING FAMILY PLANNING PROGRAM FAMILY PLANNING PROGRAMS FAMILY WELFARE FEWER PEOPLE FINANCIAL RESOURCES FOCUS GROUP DISCUSSIONS FOCUS GROUPS HEALTH CARE HEALTH CENTERS HEALTH EDUCATION HEALTH FACILITIES HEALTH INDICATORS HEALTH INTERVENTIONS HEALTH OUTCOMES HEALTH PROBLEMS HEALTH PROMOTION HEALTH PROVIDERS HEALTH RISKS HEALTH SERVICES HEALTH SYSTEMS HEALTH WORKERS HIV HOSPITAL HOSPITALS HOUSEHOLD LEVEL HUMAN DEVELOPMENT HUMAN RESOURCES IDEAS ILLNESS ILLNESSES IMMUNIZATION IMMUNIZATIONS IMPLEMENTATION PLAN IMPLEMENTATION STAGES IMPROVEMENT OF HEALTH INFANT INFORMED CHOICE INSTITUTIONAL CAPACITY INTEGRATION INTENDED AUDIENCES INTERMEDIARIES INTERPERSONAL COMMUNICATION INTERVENTION LEARNING LOGISTICAL INFORMATION MARKET RESEARCH MARRIED MEN MARRIED WOMEN MASS COMMUNICATION MASS MEDIA MATERIAL MATERNAL MORTALITY MATERNAL MORTALITY RATES MEASLES MEASLES IMMUNIZATION MEDIA MEDICINES MIDWIVES MINISTRIES OF HEALTH MINISTRY OF HEALTH MODERN CONTRACEPTION MORBIDITY MORTALITY MOTHER MULTIPLE PARTNERS NATIONAL FAMILY PLANNING NETWORKS NEWBORNS NUMBER OF PEOPLE NUTRITION OBSTETRIC EMERGENCIES OPINION LEADERS ORAL REHYDRATION THERAPY ORGANIZATIONAL STRUCTURE ORGANIZATIONAL SYSTEMS OUTREACH WORKERS PARTICIPATORY METHODS PARTICIPATORY PROCESS PERFORMANCE INDICATORS PHARMACIES PHYSICIANS POLITICAL SUPPORT POPULATION ACTIVITIES POSTERS POTENTIAL USERS PREGNANCY PREGNANT WOMEN PRETESTING PREVENTIVE ACTION PRIVATE SECTOR PROBLEM SOLVING PROGRESS PROTOTYPE PUBLIC AWARENESS PUBLIC HEALTH PUBLIC HEALTH PROBLEM PUBLIC HOSPITALS QUALITY OF SERVICE QUALITY SERVICES QUANTITATIVE RESEARCH RADIO RADIO PROGRAM RADIO PROGRAMS RESOURCE CONSTRAINTS RESULT RESULTS RETAIL OUTLETS RURAL AREAS SAFE MOTHERHOOD SECONDARY SCHOOL SECONDARY SCHOOLS SECRETARY OF HEALTH SERVICE DELIVERY SERVICE PROVIDERS SERVICE PROVISION SERVICE QUALITY SEX SEXUAL INTERCOURSE SEXUALLY TRANSMITTED DISEASES SITES SMOKERS SMOKING SOCIAL EXPECTATIONS SOCIAL FACTORS SOCIAL MARKETING SOCIAL NORMS SOCIAL SUPPORT SOURCES OF INFORMATION SPOUSES STDS SUPERVISION TARGETS TECHNICAL EXPERTS TECHNICAL SKILLS TECHNICAL SUPPORT TEEN TELEVISION TELEVISION ADVERTISEMENTS THINKING TRADITIONAL BIRTH ATTENDANTS TRAINING HEALTH WORKERS TRANSMISSION TV UNMARRIED WOMEN UNPROTECTED SEX UNPROTECTED SEXUAL INTERCOURSE URBAN AREAS URBAN WOMEN USE OF CONDOMS USE OF RESOURCES USERS VACCINATION VACCINES VARIETY VERIFICATION VIDEO WOMENS HEALTH WORKERS WORLD HEALTH ORGANIZATION
Online Access:	http://documents.worldbank.org/curated/en/2003/01/20161725/strategic-communication-development-projects-toolkit-task-team-leaders http://hdl.handle.net/10986/20227

id	okr-10986-20227
recordtype	oai_dc
repository_type	Digital Repository
institution_category	Foreign Institution
institution	Digital Repositories
building	World Bank Open Knowledge Repository
collection	World Bank
language	English en_US
topic	ACCESS TO INFORMATION ADMINISTRATIVE SYSTEMS ADVERTISING AGED ALTERNATIVE STRATEGY APPROPRIATE TECHNOLOGY BABIES BEHAVIOR CHANGE BEHAVIORS BELIEFS BEST PRACTICE BEST PRACTICES BIRTH ATTENDANTS BREAST FEEDING BREASTFEEDING BROADCAST BULLETIN CAPACITY BUILDING CAPACITY-BUILDING CHANGE IN BEHAVIOR CHANGE IN POPULATION CHILD CARE CHILD HEALTH CHILD SURVIVAL CHILDBIRTH CLASSROOM TEACHERS CLINICS COLLABORATION COMMUNICATION ACTIVITIES COMMUNICATION ACTIVITY COMMUNICATION CAMPAIGN COMMUNICATION CHANNELS COMMUNICATION DATA COMMUNICATION EFFORTS COMMUNICATION SKILLS COMMUNICATION SPECIALISTS COMMUNICATION STRATEGIES COMMUNICATION STRATEGY COMMUNITIES COMPLEXITY CONDOM CONDOM USE CONDOMS CONTRACEPTIVE METHOD CONTRACEPTIVE METHODS CONTRACEPTIVES COPYRIGHT COUNSELORS DATA COLLECTION DATA SOURCES DECISION MAKING DECISION-MAKING DELIVERY SYSTEM DEMAND FOR SERVICES DEVELOPING COUNTRIES DISCUSSION DISCUSSIONS DISSEMINATION DISTANCE LEARNING DOCUMENTS DRUGS EPIDEMIOLOGICAL RESEARCH EXIT INTERVIEW FAMILY CARE FAMILY CARE INTERNATIONAL FAMILY HEALTH FAMILY PLANNING FAMILY PLANNING PROGRAM FAMILY PLANNING PROGRAMS FAMILY WELFARE FEWER PEOPLE FINANCIAL RESOURCES FOCUS GROUP DISCUSSIONS FOCUS GROUPS HEALTH CARE HEALTH CENTERS HEALTH EDUCATION HEALTH FACILITIES HEALTH INDICATORS HEALTH INTERVENTIONS HEALTH OUTCOMES HEALTH PROBLEMS HEALTH PROMOTION HEALTH PROVIDERS HEALTH RISKS HEALTH SERVICES HEALTH SYSTEMS HEALTH WORKERS HIV HOSPITAL HOSPITALS HOUSEHOLD LEVEL HUMAN DEVELOPMENT HUMAN RESOURCES IDEAS ILLNESS ILLNESSES IMMUNIZATION IMMUNIZATIONS IMPLEMENTATION PLAN IMPLEMENTATION STAGES IMPROVEMENT OF HEALTH INFANT INFORMED CHOICE INSTITUTIONAL CAPACITY INTEGRATION INTENDED AUDIENCES INTERMEDIARIES INTERPERSONAL COMMUNICATION INTERVENTION LEARNING LOGISTICAL INFORMATION MARKET RESEARCH MARRIED MEN MARRIED WOMEN MASS COMMUNICATION MASS MEDIA MATERIAL MATERNAL MORTALITY MATERNAL MORTALITY RATES MEASLES MEASLES IMMUNIZATION MEDIA MEDICINES MIDWIVES MINISTRIES OF HEALTH MINISTRY OF HEALTH MODERN CONTRACEPTION MORBIDITY MORTALITY MOTHER MULTIPLE PARTNERS NATIONAL FAMILY PLANNING NETWORKS NEWBORNS NUMBER OF PEOPLE NUTRITION OBSTETRIC EMERGENCIES OPINION LEADERS ORAL REHYDRATION THERAPY ORGANIZATIONAL STRUCTURE ORGANIZATIONAL SYSTEMS OUTREACH WORKERS PARTICIPATORY METHODS PARTICIPATORY PROCESS PERFORMANCE INDICATORS PHARMACIES PHYSICIANS POLITICAL SUPPORT POPULATION ACTIVITIES POSTERS POTENTIAL USERS PREGNANCY PREGNANT WOMEN PRETESTING PREVENTIVE ACTION PRIVATE SECTOR PROBLEM SOLVING PROGRESS PROTOTYPE PUBLIC AWARENESS PUBLIC HEALTH PUBLIC HEALTH PROBLEM PUBLIC HOSPITALS QUALITY OF SERVICE QUALITY SERVICES QUANTITATIVE RESEARCH RADIO RADIO PROGRAM RADIO PROGRAMS RESOURCE CONSTRAINTS RESULT RESULTS RETAIL OUTLETS RURAL AREAS SAFE MOTHERHOOD SECONDARY SCHOOL SECONDARY SCHOOLS SECRETARY OF HEALTH SERVICE DELIVERY SERVICE PROVIDERS SERVICE PROVISION SERVICE QUALITY SEX SEXUAL INTERCOURSE SEXUALLY TRANSMITTED DISEASES SITES SMOKERS SMOKING SOCIAL EXPECTATIONS SOCIAL FACTORS SOCIAL MARKETING SOCIAL NORMS SOCIAL SUPPORT SOURCES OF INFORMATION SPOUSES STDS SUPERVISION TARGETS TECHNICAL EXPERTS TECHNICAL SKILLS TECHNICAL SUPPORT TEEN TELEVISION TELEVISION ADVERTISEMENTS THINKING TRADITIONAL BIRTH ATTENDANTS TRAINING HEALTH WORKERS TRANSMISSION TV UNMARRIED WOMEN UNPROTECTED SEX UNPROTECTED SEXUAL INTERCOURSE URBAN AREAS URBAN WOMEN USE OF CONDOMS USE OF RESOURCES USERS VACCINATION VACCINES VARIETY VERIFICATION VIDEO WOMENS HEALTH WORKERS WORLD HEALTH ORGANIZATION
spellingShingle	ACCESS TO INFORMATION ADMINISTRATIVE SYSTEMS ADVERTISING AGED ALTERNATIVE STRATEGY APPROPRIATE TECHNOLOGY BABIES BEHAVIOR CHANGE BEHAVIORS BELIEFS BEST PRACTICE BEST PRACTICES BIRTH ATTENDANTS BREAST FEEDING BREASTFEEDING BROADCAST BULLETIN CAPACITY BUILDING CAPACITY-BUILDING CHANGE IN BEHAVIOR CHANGE IN POPULATION CHILD CARE CHILD HEALTH CHILD SURVIVAL CHILDBIRTH CLASSROOM TEACHERS CLINICS COLLABORATION COMMUNICATION ACTIVITIES COMMUNICATION ACTIVITY COMMUNICATION CAMPAIGN COMMUNICATION CHANNELS COMMUNICATION DATA COMMUNICATION EFFORTS COMMUNICATION SKILLS COMMUNICATION SPECIALISTS COMMUNICATION STRATEGIES COMMUNICATION STRATEGY COMMUNITIES COMPLEXITY CONDOM CONDOM USE CONDOMS CONTRACEPTIVE METHOD CONTRACEPTIVE METHODS CONTRACEPTIVES COPYRIGHT COUNSELORS DATA COLLECTION DATA SOURCES DECISION MAKING DECISION-MAKING DELIVERY SYSTEM DEMAND FOR SERVICES DEVELOPING COUNTRIES DISCUSSION DISCUSSIONS DISSEMINATION DISTANCE LEARNING DOCUMENTS DRUGS EPIDEMIOLOGICAL RESEARCH EXIT INTERVIEW FAMILY CARE FAMILY CARE INTERNATIONAL FAMILY HEALTH FAMILY PLANNING FAMILY PLANNING PROGRAM FAMILY PLANNING PROGRAMS FAMILY WELFARE FEWER PEOPLE FINANCIAL RESOURCES FOCUS GROUP DISCUSSIONS FOCUS GROUPS HEALTH CARE HEALTH CENTERS HEALTH EDUCATION HEALTH FACILITIES HEALTH INDICATORS HEALTH INTERVENTIONS HEALTH OUTCOMES HEALTH PROBLEMS HEALTH PROMOTION HEALTH PROVIDERS HEALTH RISKS HEALTH SERVICES HEALTH SYSTEMS HEALTH WORKERS HIV HOSPITAL HOSPITALS HOUSEHOLD LEVEL HUMAN DEVELOPMENT HUMAN RESOURCES IDEAS ILLNESS ILLNESSES IMMUNIZATION IMMUNIZATIONS IMPLEMENTATION PLAN IMPLEMENTATION STAGES IMPROVEMENT OF HEALTH INFANT INFORMED CHOICE INSTITUTIONAL CAPACITY INTEGRATION INTENDED AUDIENCES INTERMEDIARIES INTERPERSONAL COMMUNICATION INTERVENTION LEARNING LOGISTICAL INFORMATION MARKET RESEARCH MARRIED MEN MARRIED WOMEN MASS COMMUNICATION MASS MEDIA MATERIAL MATERNAL MORTALITY MATERNAL MORTALITY RATES MEASLES MEASLES IMMUNIZATION MEDIA MEDICINES MIDWIVES MINISTRIES OF HEALTH MINISTRY OF HEALTH MODERN CONTRACEPTION MORBIDITY MORTALITY MOTHER MULTIPLE PARTNERS NATIONAL FAMILY PLANNING NETWORKS NEWBORNS NUMBER OF PEOPLE NUTRITION OBSTETRIC EMERGENCIES OPINION LEADERS ORAL REHYDRATION THERAPY ORGANIZATIONAL STRUCTURE ORGANIZATIONAL SYSTEMS OUTREACH WORKERS PARTICIPATORY METHODS PARTICIPATORY PROCESS PERFORMANCE INDICATORS PHARMACIES PHYSICIANS POLITICAL SUPPORT POPULATION ACTIVITIES POSTERS POTENTIAL USERS PREGNANCY PREGNANT WOMEN PRETESTING PREVENTIVE ACTION PRIVATE SECTOR PROBLEM SOLVING PROGRESS PROTOTYPE PUBLIC AWARENESS PUBLIC HEALTH PUBLIC HEALTH PROBLEM PUBLIC HOSPITALS QUALITY OF SERVICE QUALITY SERVICES QUANTITATIVE RESEARCH RADIO RADIO PROGRAM RADIO PROGRAMS RESOURCE CONSTRAINTS RESULT RESULTS RETAIL OUTLETS RURAL AREAS SAFE MOTHERHOOD SECONDARY SCHOOL SECONDARY SCHOOLS SECRETARY OF HEALTH SERVICE DELIVERY SERVICE PROVIDERS SERVICE PROVISION SERVICE QUALITY SEX SEXUAL INTERCOURSE SEXUALLY TRANSMITTED DISEASES SITES SMOKERS SMOKING SOCIAL EXPECTATIONS SOCIAL FACTORS SOCIAL MARKETING SOCIAL NORMS SOCIAL SUPPORT SOURCES OF INFORMATION SPOUSES STDS SUPERVISION TARGETS TECHNICAL EXPERTS TECHNICAL SKILLS TECHNICAL SUPPORT TEEN TELEVISION TELEVISION ADVERTISEMENTS THINKING TRADITIONAL BIRTH ATTENDANTS TRAINING HEALTH WORKERS TRANSMISSION TV UNMARRIED WOMEN UNPROTECTED SEX UNPROTECTED SEXUAL INTERCOURSE URBAN AREAS URBAN WOMEN USE OF CONDOMS USE OF RESOURCES USERS VACCINATION VACCINES VARIETY VERIFICATION VIDEO WOMENS HEALTH WORKERS WORLD HEALTH ORGANIZATION Cabanero-Verzosa, Cecilia Strategic Communication for Development Projects : A Toolkit for Task Team Leaders
description	Efforts to promote general awareness of public health issues - the traditional goal of information, education, and communication (IEC) programs have built a good foundation for population, health, and nutrition (PHN) activities. So communication programs must be designed to support behavior change in key constituencies delivering the message not just to potential clients, but to health providers as well. This document accompanies a toolkit designed to help Bank task managers plan and supervise the implementation of communication activities in PHN projects. It reviews the basic principles of communication for behavior change, presenting a step-by-stop guide to planning and implementing communication activities and linking those steps to the Bank's project cycle. The toolkit contains a set of practical modules, including: communication research approaches for bank projects; a guide to communication indicators; sample term of reference for Bank and Borrower consultants; guide questions for assessing organizational capacity; sample budget and implementation plan; and case studies of best practice in behavior change communication.
format	Publications & Research :: Working Paper
author	Cabanero-Verzosa, Cecilia
author_facet	Cabanero-Verzosa, Cecilia
author_sort	Cabanero-Verzosa, Cecilia
title	Strategic Communication for Development Projects : A Toolkit for Task Team Leaders
title_short	Strategic Communication for Development Projects : A Toolkit for Task Team Leaders
title_full	Strategic Communication for Development Projects : A Toolkit for Task Team Leaders
title_fullStr	Strategic Communication for Development Projects : A Toolkit for Task Team Leaders
title_full_unstemmed	Strategic Communication for Development Projects : A Toolkit for Task Team Leaders
title_sort	strategic communication for development projects : a toolkit for task team leaders
publisher	World Bank, Washington, DC
publishDate	2014
url	http://documents.worldbank.org/curated/en/2003/01/20161725/strategic-communication-development-projects-toolkit-task-team-leaders http://hdl.handle.net/10986/20227
_version_	1764444824015994880
spelling	okr-10986-202272021-04-23T14:03:54Z Strategic Communication for Development Projects : A Toolkit for Task Team Leaders Cabanero-Verzosa, Cecilia ACCESS TO INFORMATION ADMINISTRATIVE SYSTEMS ADVERTISING AGED ALTERNATIVE STRATEGY APPROPRIATE TECHNOLOGY BABIES BEHAVIOR CHANGE BEHAVIORS BELIEFS BEST PRACTICE BEST PRACTICES BIRTH ATTENDANTS BREAST FEEDING BREASTFEEDING BROADCAST BULLETIN CAPACITY BUILDING CAPACITY-BUILDING CHANGE IN BEHAVIOR CHANGE IN POPULATION CHILD CARE CHILD HEALTH CHILD SURVIVAL CHILDBIRTH CLASSROOM TEACHERS CLINICS COLLABORATION COMMUNICATION ACTIVITIES COMMUNICATION ACTIVITY COMMUNICATION CAMPAIGN COMMUNICATION CHANNELS COMMUNICATION DATA COMMUNICATION EFFORTS COMMUNICATION SKILLS COMMUNICATION SPECIALISTS COMMUNICATION STRATEGIES COMMUNICATION STRATEGY COMMUNITIES COMPLEXITY CONDOM CONDOM USE CONDOMS CONTRACEPTIVE METHOD CONTRACEPTIVE METHODS CONTRACEPTIVES COPYRIGHT COUNSELORS DATA COLLECTION DATA SOURCES DECISION MAKING DECISION-MAKING DELIVERY SYSTEM DEMAND FOR SERVICES DEVELOPING COUNTRIES DISCUSSION DISCUSSIONS DISSEMINATION DISTANCE LEARNING DOCUMENTS DRUGS EPIDEMIOLOGICAL RESEARCH EXIT INTERVIEW FAMILY CARE FAMILY CARE INTERNATIONAL FAMILY HEALTH FAMILY PLANNING FAMILY PLANNING PROGRAM FAMILY PLANNING PROGRAMS FAMILY WELFARE FEWER PEOPLE FINANCIAL RESOURCES FOCUS GROUP DISCUSSIONS FOCUS GROUPS HEALTH CARE HEALTH CENTERS HEALTH EDUCATION HEALTH FACILITIES HEALTH INDICATORS HEALTH INTERVENTIONS HEALTH OUTCOMES HEALTH PROBLEMS HEALTH PROMOTION HEALTH PROVIDERS HEALTH RISKS HEALTH SERVICES HEALTH SYSTEMS HEALTH WORKERS HIV HOSPITAL HOSPITALS HOUSEHOLD LEVEL HUMAN DEVELOPMENT HUMAN RESOURCES IDEAS ILLNESS ILLNESSES IMMUNIZATION IMMUNIZATIONS IMPLEMENTATION PLAN IMPLEMENTATION STAGES IMPROVEMENT OF HEALTH INFANT INFORMED CHOICE INSTITUTIONAL CAPACITY INTEGRATION INTENDED AUDIENCES INTERMEDIARIES INTERPERSONAL COMMUNICATION INTERVENTION LEARNING LOGISTICAL INFORMATION MARKET RESEARCH MARRIED MEN MARRIED WOMEN MASS COMMUNICATION MASS MEDIA MATERIAL MATERNAL MORTALITY MATERNAL MORTALITY RATES MEASLES MEASLES IMMUNIZATION MEDIA MEDICINES MIDWIVES MINISTRIES OF HEALTH MINISTRY OF HEALTH MODERN CONTRACEPTION MORBIDITY MORTALITY MOTHER MULTIPLE PARTNERS NATIONAL FAMILY PLANNING NETWORKS NEWBORNS NUMBER OF PEOPLE NUTRITION OBSTETRIC EMERGENCIES OPINION LEADERS ORAL REHYDRATION THERAPY ORGANIZATIONAL STRUCTURE ORGANIZATIONAL SYSTEMS OUTREACH WORKERS PARTICIPATORY METHODS PARTICIPATORY PROCESS PERFORMANCE INDICATORS PHARMACIES PHYSICIANS POLITICAL SUPPORT POPULATION ACTIVITIES POSTERS POTENTIAL USERS PREGNANCY PREGNANT WOMEN PRETESTING PREVENTIVE ACTION PRIVATE SECTOR PROBLEM SOLVING PROGRESS PROTOTYPE PUBLIC AWARENESS PUBLIC HEALTH PUBLIC HEALTH PROBLEM PUBLIC HOSPITALS QUALITY OF SERVICE QUALITY SERVICES QUANTITATIVE RESEARCH RADIO RADIO PROGRAM RADIO PROGRAMS RESOURCE CONSTRAINTS RESULT RESULTS RETAIL OUTLETS RURAL AREAS SAFE MOTHERHOOD SECONDARY SCHOOL SECONDARY SCHOOLS SECRETARY OF HEALTH SERVICE DELIVERY SERVICE PROVIDERS SERVICE PROVISION SERVICE QUALITY SEX SEXUAL INTERCOURSE SEXUALLY TRANSMITTED DISEASES SITES SMOKERS SMOKING SOCIAL EXPECTATIONS SOCIAL FACTORS SOCIAL MARKETING SOCIAL NORMS SOCIAL SUPPORT SOURCES OF INFORMATION SPOUSES STDS SUPERVISION TARGETS TECHNICAL EXPERTS TECHNICAL SKILLS TECHNICAL SUPPORT TEEN TELEVISION TELEVISION ADVERTISEMENTS THINKING TRADITIONAL BIRTH ATTENDANTS TRAINING HEALTH WORKERS TRANSMISSION TV UNMARRIED WOMEN UNPROTECTED SEX UNPROTECTED SEXUAL INTERCOURSE URBAN AREAS URBAN WOMEN USE OF CONDOMS USE OF RESOURCES USERS VACCINATION VACCINES VARIETY VERIFICATION VIDEO WOMENS HEALTH WORKERS WORLD HEALTH ORGANIZATION Efforts to promote general awareness of public health issues - the traditional goal of information, education, and communication (IEC) programs have built a good foundation for population, health, and nutrition (PHN) activities. So communication programs must be designed to support behavior change in key constituencies delivering the message not just to potential clients, but to health providers as well. This document accompanies a toolkit designed to help Bank task managers plan and supervise the implementation of communication activities in PHN projects. It reviews the basic principles of communication for behavior change, presenting a step-by-stop guide to planning and implementing communication activities and linking those steps to the Bank's project cycle. The toolkit contains a set of practical modules, including: communication research approaches for bank projects; a guide to communication indicators; sample term of reference for Bank and Borrower consultants; guide questions for assessing organizational capacity; sample budget and implementation plan; and case studies of best practice in behavior change communication. 2014-09-17T20:54:10Z 2014-09-17T20:54:10Z 2003 http://documents.worldbank.org/curated/en/2003/01/20161725/strategic-communication-development-projects-toolkit-task-team-leaders http://hdl.handle.net/10986/20227 English en_US CC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo/ World Bank, Washington, DC Publications & Research :: Working Paper Publications & Research

Strategic Communication for Development Projects : A Toolkit for Task Team Leaders

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