Generating Genuine Demand for Accountability through Communication : Trainer's Guide
The trainer s guide starts with an introduction into the conceptual framework of accountability and communication. Theoretical basics are illustrated by relevant case studies, mostly taken from CommGAP s volume accountability through public opinio...
| Main Authors: | , |
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| Format: | Working Paper |
| Language: | English en_US |
| Published: |
World Bank, Washington, DC
2014
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| Subjects: | |
| Online Access: | http://documents.worldbank.org/curated/en/2011/01/19916786/generating-genuine-demand-accountability-through-communication-trainers-guide http://hdl.handle.net/10986/20186 |
| Summary: | The trainer s guide starts with an
introduction into the conceptual framework of accountability
and communication. Theoretical basics are illustrated by
relevant case studies, mostly taken from CommGAP s volume
accountability through public opinion. This conceptual
narrative is designed to familiarize trainers with the issue
and its foundations, and is followed by a suggested training
structure that includes learning objectives, presentation
slides and key points to be communicated to an audience of a
capacity building effort. The second part of this manual
contains case studies that display communication for
accountability in action in developing countries. These case
studies and a related exercise may be used by trainers to
demonstrate and exemplify how communication can be used in
order to empower citizens to hold their governments
accountable. In addition to the conceptual introduction and
case studies, this manual provides a brief for trainers
suggesting a structure for a course on generating genuine
demand for accountability through communication.
Presentation slides and core lessons are proposed to enable
development practitioners to launch a training session of
approximately one day. |
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