Transforming Markets, Increasing Access : Early Lessons on Base-of-the-Pyramid Market Development in Sanitation

The four billion global consumers at the base of the pyramid (BOP) - those earning less than two dollars a day - are increasingly recognized by the private sector as a major untapped market segment. The sanitation industry is no exception. Across s...

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Main Authors:	Pedi, Danielle, Davies, Will
Format:	Brief
Language:	English en_US
Published:	International Finance Corporation, Washington, DC 2014
Subjects:	BARRIERS TO ENTRY BEHAVIOR CHANGE CLEANLINESS COMMERCIAL MARKET COMMERCIAL MARKETS COMPETITIVE PRICES COMPETITIVE PRODUCT ENGINEERS HOUSEHOLDS MARKET DEMAND MARKET DEVELOPMENT MARKET DISTORTIONS MARKET ENTRY MARKET NICHE MARKET PENETRATION MARKET POTENTIAL MARKET RESEARCH MARKET SEGMENT MARKET TRANSFORMATION MARKET TRANSFORMATION PROGRAMS MARKETING MARKETPLACE PRICING STRATEGIES RETAIL RURAL DISTRIBUTION SAFE WATER SALE SALES SANITATION SANITATION FACILITIES SANITATION SECTOR SANITATION SITUATION SHELTER SHELTERS SITE SANITATION SUFFICIENT INVESTMENT
Online Access:	http://documents.worldbank.org/curated/en/2013/10/18875783/transforming-markets-increasing-access-early-lessons-base-of-the-pyramid-market-development-sanitation http://hdl.handle.net/10986/18691

id	okr-10986-18691
recordtype	oai_dc
spelling	okr-10986-186912021-04-23T14:03:49Z Transforming Markets, Increasing Access : Early Lessons on Base-of-the-Pyramid Market Development in Sanitation Pedi, Danielle Davies, Will BARRIERS TO ENTRY BEHAVIOR CHANGE CLEANLINESS COMMERCIAL MARKET COMMERCIAL MARKETS COMPETITIVE PRICES COMPETITIVE PRODUCT ENGINEERS HOUSEHOLDS MARKET DEMAND MARKET DEVELOPMENT MARKET DISTORTIONS MARKET ENTRY MARKET NICHE MARKET PENETRATION MARKET POTENTIAL MARKET RESEARCH MARKET SEGMENT MARKET TRANSFORMATION MARKET TRANSFORMATION PROGRAMS MARKETING MARKETPLACE PRICING STRATEGIES RETAIL RURAL DISTRIBUTION SAFE WATER SALE SALES SANITATION SANITATION FACILITIES SANITATION SECTOR SANITATION SITUATION SHELTER SHELTERS SITE SANITATION SUFFICIENT INVESTMENT The four billion global consumers at the base of the pyramid (BOP) - those earning less than two dollars a day - are increasingly recognized by the private sector as a major untapped market segment. The sanitation industry is no exception. Across sub-Saharan Africa, more than half of the population lives without access to minimum levels of improved sanitation. Beyond the reach of urban sewerage networks, most BOP families require self-funded, household-level sanitation solutions. While the needs of this vast market are often pigeonholed as a development issue to be dealt with by the public sector and non-governmental organizations (NGOs), it represents a sizable market opportunity for the private sector. This brief captures early experiences from the 'Selling Sanitation' initiative, a partnership between IFC and the World Bank's Water and Sanitation Program (WSP). Using a market transformation approach, Selling Sanitation is demonstrating strong potential to unlock new market opportunities and dramatically increase access to sanitation for low-income consumers. 2014-06-17T21:38:48Z 2014-06-17T21:38:48Z 2013-10 http://documents.worldbank.org/curated/en/2013/10/18875783/transforming-markets-increasing-access-early-lessons-base-of-the-pyramid-market-development-sanitation http://hdl.handle.net/10986/18691 English en_US IFC SmartLessons; CC BY-NC-ND 3.0 IGO http://creativecommons.org/licenses/by-nc-nd/3.0/igo/ International Finance Corporation, Washington, DC Publications & Research :: Brief Publications & Research Africa Sub-Saharan Africa
repository_type	Digital Repository
institution_category	Foreign Institution
institution	Digital Repositories
building	World Bank Open Knowledge Repository
collection	World Bank
language	English en_US
topic	BARRIERS TO ENTRY BEHAVIOR CHANGE CLEANLINESS COMMERCIAL MARKET COMMERCIAL MARKETS COMPETITIVE PRICES COMPETITIVE PRODUCT ENGINEERS HOUSEHOLDS MARKET DEMAND MARKET DEVELOPMENT MARKET DISTORTIONS MARKET ENTRY MARKET NICHE MARKET PENETRATION MARKET POTENTIAL MARKET RESEARCH MARKET SEGMENT MARKET TRANSFORMATION MARKET TRANSFORMATION PROGRAMS MARKETING MARKETPLACE PRICING STRATEGIES RETAIL RURAL DISTRIBUTION SAFE WATER SALE SALES SANITATION SANITATION FACILITIES SANITATION SECTOR SANITATION SITUATION SHELTER SHELTERS SITE SANITATION SUFFICIENT INVESTMENT
spellingShingle	BARRIERS TO ENTRY BEHAVIOR CHANGE CLEANLINESS COMMERCIAL MARKET COMMERCIAL MARKETS COMPETITIVE PRICES COMPETITIVE PRODUCT ENGINEERS HOUSEHOLDS MARKET DEMAND MARKET DEVELOPMENT MARKET DISTORTIONS MARKET ENTRY MARKET NICHE MARKET PENETRATION MARKET POTENTIAL MARKET RESEARCH MARKET SEGMENT MARKET TRANSFORMATION MARKET TRANSFORMATION PROGRAMS MARKETING MARKETPLACE PRICING STRATEGIES RETAIL RURAL DISTRIBUTION SAFE WATER SALE SALES SANITATION SANITATION FACILITIES SANITATION SECTOR SANITATION SITUATION SHELTER SHELTERS SITE SANITATION SUFFICIENT INVESTMENT Pedi, Danielle Davies, Will Transforming Markets, Increasing Access : Early Lessons on Base-of-the-Pyramid Market Development in Sanitation
geographic_facet	Africa Sub-Saharan Africa
relation	IFC SmartLessons;
description	The four billion global consumers at the base of the pyramid (BOP) - those earning less than two dollars a day - are increasingly recognized by the private sector as a major untapped market segment. The sanitation industry is no exception. Across sub-Saharan Africa, more than half of the population lives without access to minimum levels of improved sanitation. Beyond the reach of urban sewerage networks, most BOP families require self-funded, household-level sanitation solutions. While the needs of this vast market are often pigeonholed as a development issue to be dealt with by the public sector and non-governmental organizations (NGOs), it represents a sizable market opportunity for the private sector. This brief captures early experiences from the 'Selling Sanitation' initiative, a partnership between IFC and the World Bank's Water and Sanitation Program (WSP). Using a market transformation approach, Selling Sanitation is demonstrating strong potential to unlock new market opportunities and dramatically increase access to sanitation for low-income consumers.
format	Publications & Research :: Brief
author	Pedi, Danielle Davies, Will
author_facet	Pedi, Danielle Davies, Will
author_sort	Pedi, Danielle
title	Transforming Markets, Increasing Access : Early Lessons on Base-of-the-Pyramid Market Development in Sanitation
title_short	Transforming Markets, Increasing Access : Early Lessons on Base-of-the-Pyramid Market Development in Sanitation
title_full	Transforming Markets, Increasing Access : Early Lessons on Base-of-the-Pyramid Market Development in Sanitation
title_fullStr	Transforming Markets, Increasing Access : Early Lessons on Base-of-the-Pyramid Market Development in Sanitation
title_full_unstemmed	Transforming Markets, Increasing Access : Early Lessons on Base-of-the-Pyramid Market Development in Sanitation
title_sort	transforming markets, increasing access : early lessons on base-of-the-pyramid market development in sanitation
publisher	International Finance Corporation, Washington, DC
publishDate	2014
url	http://documents.worldbank.org/curated/en/2013/10/18875783/transforming-markets-increasing-access-early-lessons-base-of-the-pyramid-market-development-sanitation http://hdl.handle.net/10986/18691
_version_	1764442521187909632

Transforming Markets, Increasing Access : Early Lessons on Base-of-the-Pyramid Market Development in Sanitation

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