Transforming Markets, Increasing Access : Early Lessons on Base-of-the-Pyramid Market Development in Sanitation
The four billion global consumers at the base of the pyramid (BOP) - those earning less than two dollars a day - are increasingly recognized by the private sector as a major untapped market segment. The sanitation industry is no exception. Across s...
| Main Authors: | , |
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| Format: | Brief |
| Language: | English en_US |
| Published: |
International Finance Corporation, Washington, DC
2014
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| Subjects: | |
| Online Access: | http://documents.worldbank.org/curated/en/2013/10/18875783/transforming-markets-increasing-access-early-lessons-base-of-the-pyramid-market-development-sanitation http://hdl.handle.net/10986/18691 |
| Summary: | The four billion global consumers at the
base of the pyramid (BOP) - those earning less than two
dollars a day - are increasingly recognized by the private
sector as a major untapped market segment. The sanitation
industry is no exception. Across sub-Saharan Africa, more
than half of the population lives without access to minimum
levels of improved sanitation. Beyond the reach of urban
sewerage networks, most BOP families require self-funded,
household-level sanitation solutions. While the needs of
this vast market are often pigeonholed as a development
issue to be dealt with by the public sector and
non-governmental organizations (NGOs), it represents a
sizable market opportunity for the private sector. This
brief captures early experiences from the 'Selling
Sanitation' initiative, a partnership between IFC and
the World Bank's Water and Sanitation Program (WSP).
Using a market transformation approach, Selling Sanitation
is demonstrating strong potential to unlock new market
opportunities and dramatically increase access to sanitation
for low-income consumers. |
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