Study to Assess Attitudes Towards Sensitive Messages in Pakistan
The objective of this study is to comprehend decision making processes and attitudes related to discussion on television and other mass media of condoms and other sensitive issues, by performing comprehensive research including (i) a review of avai...
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| Format: | Working Paper |
| Language: | English en_US |
| Published: |
Washington, DC
2014
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| Online Access: | http://documents.worldbank.org/curated/en/2003/12/7177370/final-report-study-assess-attitudes-towards-sensitive-messages-pakistan http://hdl.handle.net/10986/17812 |
| Summary: | The objective of this study is to
comprehend decision making processes and attitudes related
to discussion on television and other mass media of condoms
and other sensitive issues, by performing comprehensive
research including (i) a review of available literature;
(ii) focus group meetings with decision-makers involved in
behavior change communications in Pakistan (staff of the
Ministry of Health, National and Provincial AIDS Control
Programmes, Ministry of Population Welfare; officials
working in television and radio, and censor board members);
and (iii) focus group meetings with a sample of the general
population in urban and rural areas of Pakistan. This paper
includes the following headings: executive summary,
background of the study literature review findings, focus
group research findings, and recommendations. |
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