Introductory Guide to Sanitation Marketing
Sanitation marketing is an emerging field with a relatively small group of practitioners who are learning by doing. With an introductory guide to sanitation marketing, the Water and Sanitation Program (WSP) seeks to contribute to the field by shari...
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| Format: | Working Paper |
| Language: | English en_US |
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World Bank, Washington, DC
2014
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| Subjects: | |
| Online Access: | http://documents.worldbank.org/curated/en/2011/09/16724571/introductory-guide-sanitation-marketing http://hdl.handle.net/10986/17352 |
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okr-10986-17352 |
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| recordtype |
oai_dc |
| repository_type |
Digital Repository |
| institution_category |
Foreign Institution |
| institution |
Digital Repositories |
| building |
World Bank Open Knowledge Repository |
| collection |
World Bank |
| language |
English en_US |
| topic |
ACTION PLAN ADVERTISING ARTISANS BEHAVIOR CHANGE BEST PRACTICES BRAND BRAND NAME BRAND NAMES BUSINESS DEVELOPMENT BUSINESS MODEL BUSINESS PLAN BUSINESSES CAPACITY BUILDING CAPACITY-BUILDING CELL PHONE CHAMBERS OF COMMERCE COMMUNICATION STRATEGY CONDOMS CUSTOMER BASE DATA ANALYSIS DATA ENTRY DECISION MAKING DEMAND ASSESSMENT DIARRHEAL DISEASES DRINKING WATER ECONOMIC ACTIVITIES EMERGING MARKETS ENABLING ENVIRONMENT END USERS EQUIPMENT EXPENDITURE EXPENDITURES EXTERNAL CONSULTANTS FAIR FAMILIES FAMILY PLANNING FINANCIAL PRODUCTS FINANCIAL SERVICE GOOD SANITATION HANDS WITH SOAP HANDWASHING HARD COPY HARDWARE HEALTH INTERVENTIONS HUMAN EXCRETA HUMAN RESOURCES HUMAN RESOURCES MANAGEMENT HYGIENE HYGIENE BEHAVIOR HYGIENE EDUCATION HYGIENE EVALUATION PROCEDURES HYGIENE IMPROVEMENT HYGIENE PRACTICES IMAGES IMPLEMENTING AGENCIES INADEQUATE SANITATION INNOVATION INSPECTION INSTALLATION INSTITUTION INTERNATIONAL ORGANIZATIONS INTERVENTION INVENTORY LATRINE DESIGN LISTSERVE MANUFACTURING MARKET ASSESSMENT MARKET OPPORTUNITIES MARKET RESEARCH MARKET SEGMENTATION MARKET SEGMENTS MARKET TRANSFORMATION MARKETING MARKETING STRATEGIES MARKETING STRATEGY MARKETPLACE MARKETPLACES MENU MOSQUITO NETS NETWORKS NUTRITION ONLINE MARKETING PHYSICAL ACTIVITY PILOT PROJECT POPULATION DATA POSTERS PRETESTING PRICE CONTROL PRICE LEVEL PRIVACY PRIVATE SECTOR PRIVATE SECTOR FIRMS PROCUREMENT PRODUCT DESIGN PRODUCT DEVELOPMENT PRODUCT STRATEGY PROMOTIONAL MATERIALS PROTOCOL PUBLIC HEALTH PURCHASING PURCHASING POWER QUANTITATIVE RESEARCH RADIO RADIO STATIONS RESEARCH METHODS RESULT RESULTS RETAIL RURAL COMMUNITIES RURAL SANITATION RURAL SANITATION COVERAGE SAFE SANITATION SAFETY SALE SALES SALES MANAGEMENT SALES OUTLETS SANITARY LATRINES SANITATION SANITATION FACILITIES SANITATION FACILITY SANITATION IMPROVEMENTS SANITATION PRACTICES SANITATION PROMOTION SANITATION SECTOR SANITATION SERVICES SERVICE PROVIDERS SKILL BUILDING SOAP SOCIAL DEVELOPMENT SOCIAL MARKETING SOCIAL SUPPORT SOLID WASTE SOLID WASTE MANAGEMENT STANDARDIZATION SUPPLIER SUPPLIERS SUPPLY CHAIN SUPPLY CHAIN MANAGEMENT SUPPLY CHAINS TARGET MARKET TARGETS TECHNICAL ASSISTANCE TECHNICAL TRAINING TELEVISION TELEVISIONS TOILETS TOTAL SANITATION TRAINING MATERIALS TRANSLATION TURNOVER UNSAFE WATER URBAN AREAS URBAN SANITATION USER USES VACCINATION VENTILATION VIDEO VILLAGE WATER WASHING HANDS WATER RESOURCES WATER RESOURCES MANAGEMENT WATER SANITATION WATER SUPPLY WATER TREATMENT WATER_SANITATION WEB WHOLESALERS WORKERS |
| spellingShingle |
ACTION PLAN ADVERTISING ARTISANS BEHAVIOR CHANGE BEST PRACTICES BRAND BRAND NAME BRAND NAMES BUSINESS DEVELOPMENT BUSINESS MODEL BUSINESS PLAN BUSINESSES CAPACITY BUILDING CAPACITY-BUILDING CELL PHONE CHAMBERS OF COMMERCE COMMUNICATION STRATEGY CONDOMS CUSTOMER BASE DATA ANALYSIS DATA ENTRY DECISION MAKING DEMAND ASSESSMENT DIARRHEAL DISEASES DRINKING WATER ECONOMIC ACTIVITIES EMERGING MARKETS ENABLING ENVIRONMENT END USERS EQUIPMENT EXPENDITURE EXPENDITURES EXTERNAL CONSULTANTS FAIR FAMILIES FAMILY PLANNING FINANCIAL PRODUCTS FINANCIAL SERVICE GOOD SANITATION HANDS WITH SOAP HANDWASHING HARD COPY HARDWARE HEALTH INTERVENTIONS HUMAN EXCRETA HUMAN RESOURCES HUMAN RESOURCES MANAGEMENT HYGIENE HYGIENE BEHAVIOR HYGIENE EDUCATION HYGIENE EVALUATION PROCEDURES HYGIENE IMPROVEMENT HYGIENE PRACTICES IMAGES IMPLEMENTING AGENCIES INADEQUATE SANITATION INNOVATION INSPECTION INSTALLATION INSTITUTION INTERNATIONAL ORGANIZATIONS INTERVENTION INVENTORY LATRINE DESIGN LISTSERVE MANUFACTURING MARKET ASSESSMENT MARKET OPPORTUNITIES MARKET RESEARCH MARKET SEGMENTATION MARKET SEGMENTS MARKET TRANSFORMATION MARKETING MARKETING STRATEGIES MARKETING STRATEGY MARKETPLACE MARKETPLACES MENU MOSQUITO NETS NETWORKS NUTRITION ONLINE MARKETING PHYSICAL ACTIVITY PILOT PROJECT POPULATION DATA POSTERS PRETESTING PRICE CONTROL PRICE LEVEL PRIVACY PRIVATE SECTOR PRIVATE SECTOR FIRMS PROCUREMENT PRODUCT DESIGN PRODUCT DEVELOPMENT PRODUCT STRATEGY PROMOTIONAL MATERIALS PROTOCOL PUBLIC HEALTH PURCHASING PURCHASING POWER QUANTITATIVE RESEARCH RADIO RADIO STATIONS RESEARCH METHODS RESULT RESULTS RETAIL RURAL COMMUNITIES RURAL SANITATION RURAL SANITATION COVERAGE SAFE SANITATION SAFETY SALE SALES SALES MANAGEMENT SALES OUTLETS SANITARY LATRINES SANITATION SANITATION FACILITIES SANITATION FACILITY SANITATION IMPROVEMENTS SANITATION PRACTICES SANITATION PROMOTION SANITATION SECTOR SANITATION SERVICES SERVICE PROVIDERS SKILL BUILDING SOAP SOCIAL DEVELOPMENT SOCIAL MARKETING SOCIAL SUPPORT SOLID WASTE SOLID WASTE MANAGEMENT STANDARDIZATION SUPPLIER SUPPLIERS SUPPLY CHAIN SUPPLY CHAIN MANAGEMENT SUPPLY CHAINS TARGET MARKET TARGETS TECHNICAL ASSISTANCE TECHNICAL TRAINING TELEVISION TELEVISIONS TOILETS TOTAL SANITATION TRAINING MATERIALS TRANSLATION TURNOVER UNSAFE WATER URBAN AREAS URBAN SANITATION USER USES VACCINATION VENTILATION VIDEO VILLAGE WATER WASHING HANDS WATER RESOURCES WATER RESOURCES MANAGEMENT WATER SANITATION WATER SUPPLY WATER TREATMENT WATER_SANITATION WEB WHOLESALERS WORKERS Devine, Jacqueline Kullmann, Craig Introductory Guide to Sanitation Marketing |
| relation |
Water and sanitation program toolkit |
| description |
Sanitation marketing is an emerging
field with a relatively small group of practitioners who are
learning by doing. With an introductory guide to sanitation
marketing, the Water and Sanitation Program (WSP) seeks to
contribute to the field by sharing practical guidance on the
design, implementation, and monitoring of rural sanitation
marketing programs at scale in India, Indonesia, and
Tanzania, plus additional projects implemented in Cambodia
and Peru. Author's goal for this guide and toolkit is
to: define sanitation marketing and the key components of
sanitation marketing; initiative; provide an overall
framework for scaling up rural sanitation programs and the
justification for using a sanitation marketing approach;
explain the steps needed to design, implement, and monitor
sanitation marketing programs at scale; and highlight key
challenges and recommend solutions. The print guide
emphasizes at scale throughout. Although the concept of
scale will be applied differently in each country, the focus
should be on thinking big enough from the beginning to plan
interventions that can be replicated effectively and
efficiently across an entire country. |
| format |
Publications & Research :: Working Paper |
| author |
Devine, Jacqueline Kullmann, Craig |
| author_facet |
Devine, Jacqueline Kullmann, Craig |
| author_sort |
Devine, Jacqueline |
| title |
Introductory Guide to Sanitation Marketing |
| title_short |
Introductory Guide to Sanitation Marketing |
| title_full |
Introductory Guide to Sanitation Marketing |
| title_fullStr |
Introductory Guide to Sanitation Marketing |
| title_full_unstemmed |
Introductory Guide to Sanitation Marketing |
| title_sort |
introductory guide to sanitation marketing |
| publisher |
World Bank, Washington, DC |
| publishDate |
2014 |
| url |
http://documents.worldbank.org/curated/en/2011/09/16724571/introductory-guide-sanitation-marketing http://hdl.handle.net/10986/17352 |
| _version_ |
1764436459132026880 |
| spelling |
okr-10986-173522021-04-23T14:03:36Z Introductory Guide to Sanitation Marketing Devine, Jacqueline Kullmann, Craig ACTION PLAN ADVERTISING ARTISANS BEHAVIOR CHANGE BEST PRACTICES BRAND BRAND NAME BRAND NAMES BUSINESS DEVELOPMENT BUSINESS MODEL BUSINESS PLAN BUSINESSES CAPACITY BUILDING CAPACITY-BUILDING CELL PHONE CHAMBERS OF COMMERCE COMMUNICATION STRATEGY CONDOMS CUSTOMER BASE DATA ANALYSIS DATA ENTRY DECISION MAKING DEMAND ASSESSMENT DIARRHEAL DISEASES DRINKING WATER ECONOMIC ACTIVITIES EMERGING MARKETS ENABLING ENVIRONMENT END USERS EQUIPMENT EXPENDITURE EXPENDITURES EXTERNAL CONSULTANTS FAIR FAMILIES FAMILY PLANNING FINANCIAL PRODUCTS FINANCIAL SERVICE GOOD SANITATION HANDS WITH SOAP HANDWASHING HARD COPY HARDWARE HEALTH INTERVENTIONS HUMAN EXCRETA HUMAN RESOURCES HUMAN RESOURCES MANAGEMENT HYGIENE HYGIENE BEHAVIOR HYGIENE EDUCATION HYGIENE EVALUATION PROCEDURES HYGIENE IMPROVEMENT HYGIENE PRACTICES IMAGES IMPLEMENTING AGENCIES INADEQUATE SANITATION INNOVATION INSPECTION INSTALLATION INSTITUTION INTERNATIONAL ORGANIZATIONS INTERVENTION INVENTORY LATRINE DESIGN LISTSERVE MANUFACTURING MARKET ASSESSMENT MARKET OPPORTUNITIES MARKET RESEARCH MARKET SEGMENTATION MARKET SEGMENTS MARKET TRANSFORMATION MARKETING MARKETING STRATEGIES MARKETING STRATEGY MARKETPLACE MARKETPLACES MENU MOSQUITO NETS NETWORKS NUTRITION ONLINE MARKETING PDF PHYSICAL ACTIVITY PILOT PROJECT POPULATION DATA POSTERS PRETESTING PRICE CONTROL PRICE LEVEL PRIVACY PRIVATE SECTOR PRIVATE SECTOR FIRMS PROCUREMENT PRODUCT DESIGN PRODUCT DEVELOPMENT PRODUCT STRATEGY PROMOTIONAL MATERIALS PROTOCOL PUBLIC HEALTH PURCHASING PURCHASING POWER QUANTITATIVE RESEARCH RADIO RADIO STATIONS RESEARCH METHODS RESULT RESULTS RETAIL RURAL COMMUNITIES RURAL SANITATION RURAL SANITATION COVERAGE SAFE SANITATION SAFETY SALE SALES SALES MANAGEMENT SALES OUTLETS SANITARY LATRINES SANITATION SANITATION FACILITIES SANITATION FACILITY SANITATION IMPROVEMENTS SANITATION PRACTICES SANITATION PROMOTION SANITATION SECTOR SANITATION SERVICES SERVICE PROVIDERS SKILL BUILDING SOAP SOCIAL DEVELOPMENT SOCIAL MARKETING SOCIAL SUPPORT SOLID WASTE SOLID WASTE MANAGEMENT STANDARDIZATION SUPPLIER SUPPLIERS SUPPLY CHAIN SUPPLY CHAIN MANAGEMENT SUPPLY CHAINS TARGET MARKET TARGETS TECHNICAL ASSISTANCE TECHNICAL TRAINING TELEVISION TELEVISIONS TOILETS TOTAL SANITATION TRAINING MATERIALS TRANSLATION TURNOVER UNSAFE WATER URBAN AREAS URBAN SANITATION USER USES VACCINATION VENTILATION VIDEO VILLAGE WATER WASHING HANDS WATER RESOURCES WATER RESOURCES MANAGEMENT WATER SANITATION WATER SUPPLY WATER TREATMENT WATER_SANITATION WEB WHOLESALERS WORKERS Sanitation marketing is an emerging field with a relatively small group of practitioners who are learning by doing. With an introductory guide to sanitation marketing, the Water and Sanitation Program (WSP) seeks to contribute to the field by sharing practical guidance on the design, implementation, and monitoring of rural sanitation marketing programs at scale in India, Indonesia, and Tanzania, plus additional projects implemented in Cambodia and Peru. Author's goal for this guide and toolkit is to: define sanitation marketing and the key components of sanitation marketing; initiative; provide an overall framework for scaling up rural sanitation programs and the justification for using a sanitation marketing approach; explain the steps needed to design, implement, and monitor sanitation marketing programs at scale; and highlight key challenges and recommend solutions. The print guide emphasizes at scale throughout. Although the concept of scale will be applied differently in each country, the focus should be on thinking big enough from the beginning to plan interventions that can be replicated effectively and efficiently across an entire country. 2014-03-24T22:39:21Z 2014-03-24T22:39:21Z 2011-09 http://documents.worldbank.org/curated/en/2011/09/16724571/introductory-guide-sanitation-marketing http://hdl.handle.net/10986/17352 English en_US Water and sanitation program toolkit CC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo/ World Bank, Washington, DC Publications & Research :: Working Paper Publications & Research |