Introductory Guide to Sanitation Marketing
Sanitation marketing is an emerging field with a relatively small group of practitioners who are learning by doing. With an introductory guide to sanitation marketing, the Water and Sanitation Program (WSP) seeks to contribute to the field by shari...
| Main Authors: | , |
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| Format: | Working Paper |
| Language: | English en_US |
| Published: |
World Bank, Washington, DC
2014
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| Subjects: | |
| Online Access: | http://documents.worldbank.org/curated/en/2011/09/16724571/introductory-guide-sanitation-marketing http://hdl.handle.net/10986/17352 |
| Summary: | Sanitation marketing is an emerging
field with a relatively small group of practitioners who are
learning by doing. With an introductory guide to sanitation
marketing, the Water and Sanitation Program (WSP) seeks to
contribute to the field by sharing practical guidance on the
design, implementation, and monitoring of rural sanitation
marketing programs at scale in India, Indonesia, and
Tanzania, plus additional projects implemented in Cambodia
and Peru. Author's goal for this guide and toolkit is
to: define sanitation marketing and the key components of
sanitation marketing; initiative; provide an overall
framework for scaling up rural sanitation programs and the
justification for using a sanitation marketing approach;
explain the steps needed to design, implement, and monitor
sanitation marketing programs at scale; and highlight key
challenges and recommend solutions. The print guide
emphasizes at scale throughout. Although the concept of
scale will be applied differently in each country, the focus
should be on thinking big enough from the beginning to plan
interventions that can be replicated effectively and
efficiently across an entire country. |
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