Madagascar Tourism Sector Review : Unlocking the Tourism Potential of an Unpolished Gem
The island nation of Madagascar has a treasure trove of tourism assets, ranging from wildlife viewing to beach tourism to cultural encounters. Yet despite its undeniable tourism potential, its growth has been severely stunted by years of political...
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| Format: | Investment Climate Assessment (ICA) |
| Language: | English en_US |
| Published: |
Washington, DC
2014
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| Online Access: | http://documents.worldbank.org/curated/en/2013/07/18433461/indian-ocean-islands-tourism-sector-review-madagascar http://hdl.handle.net/10986/16709 |
| Summary: | The island nation of Madagascar has a
treasure trove of tourism assets, ranging from wildlife
viewing to beach tourism to cultural encounters. Yet despite
its undeniable tourism potential, its growth has been
severely stunted by years of political instability and lack
of action on necessary policy reforms and initiatives. While
there is much that needs to be done for Madagascar to
fulfill its potential in tourism, if adequately addressed,
tourism can undoubtedly become a significant contributor to
the country's economic revival. This review of the
Madagascar tourism sector has been conducted as part of a
larger Indian ocean regional tourism integration study. The
principal objective of the synthesis is to highlight
opportunities to strengthen the countries' tourism
sectors through regional integration initiatives. This
report is structured as follows: section one gives
introduction to the Madagascar study; section two gives
overview of the Madagascar tourism sector; section three
presents key issues; section four gives recommendations; and
section five gives conclusion. |
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