Risk Communication
Risk communication is an important component of disaster risk management (DRM) because it shapes people's perceptions of risk and influences their actions with respect to disaster preparedness and disaster response. It also influences the inte...
| Main Authors: | , , , |
|---|---|
| Format: | Brief |
| Language: | English en_US |
| Published: |
World Bank, Washington, DC
2013
|
| Subjects: | |
| Online Access: | http://documents.worldbank.org/curated/en/2013/01/18273320/risk-communication http://hdl.handle.net/10986/16147 |
| Summary: | Risk communication is an important
component of disaster risk management (DRM) because it
shapes people's perceptions of risk and influences
their actions with respect to disaster preparedness and
disaster response. It also influences the intervention
decisions that are made throughout the disaster management
cycle. The credibility of the information source takes a
long time to build and needs to be well established before a
disaster strikes. In Japan, the level of trust in government
and other official communications was sorely tested
following the nuclear accident at the Fukushima Daiichi
nuclear power station. Successful risk communication occurs
when there is holistic learning, facilitation, and trust. In
holistic learning, the gap in knowledge between the
information sender and receiver is minimal. Hazard maps,
booklets, and videos can all help narrow that gap when it
comes to disaster education and risk communication. This
report gives findings; lessons; and recommendations for
developing countries. |
|---|