(Ineffective) Messages to Encourage Recycling : Evidence from a Randomized Evaluation in Peru
There is growing interest in using messaging to drive prosocial behaviors, which contribute to investment in public goods. The authors worked with a leading nongovernmental organization in Peru to randomize nine different prorecycling messages that...
| Main Authors: | , , , |
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| Format: | Policy Research Working Paper |
| Language: | English en_US |
| Published: |
World Bank, Washington, DC
2013
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| Subjects: | |
| Online Access: | http://documents.worldbank.org/curated/en/2013/07/18051725/ineffective-messages-encourage-recycling-evidence-randomized-evaluation-peru http://hdl.handle.net/10986/15906 |
| Summary: | There is growing interest in using
messaging to drive prosocial behaviors, which contribute to
investment in public goods. The authors worked with a
leading nongovernmental organization in Peru to randomize
nine different prorecycling messages that were crafted on
the basis of best practices, prior evidence, and theories of
behavioral change. Different variants emphasized information
on environmental or social benefits, social comparisons,
social sanctions, authority, and reminders. None of the
messages had significant effects on recycling behavior.
However, reducing the cost of ongoing participation by
providing a recycling bin significantly increased recycling
among enrolled households. |
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