With the Support of Multitudes : Using Strategic Communication to Fight Poverty through PRSPs

This publication intends to improve the chances of success of Poverty Reduction Strategies (PRSs) in two ways: 1. To show policymakers how strategic communication can help them achieve some of their objectives in formulating and executing effective...

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Main Authors: Odugbemi, Sina, Mozammel, Masud
Format: Publication
Language:English
English
Published: London: Department for International Development 2013
Subjects:
Online Access:http://documents.worldbank.org/curated/en/2005/01/6733371/support-multitudes-using-strategic-communication-fight-poverty-through-prsps
http://hdl.handle.net/10986/14830
id okr-10986-14830
recordtype oai_dc
spelling okr-10986-148302021-04-23T14:03:13Z With the Support of Multitudes : Using Strategic Communication to Fight Poverty through PRSPs Odugbemi, Sina Mozammel, Masud ACCESS TO INFORMATION ACTIVE INVOLVEMENT BUDGETARY PROCESS CHURCHES CITIZEN ENGAGEMENT CITIZEN PARTICIPATION CIVIL SOCIETY COLLECTIVE ACTION COMMUNICATION TECHNOLOGIES COMPREHENSIVE DEVELOPMENT COMPREHENSIVE DEVELOPMENT FRAMEWORK CONCEPTUAL FRAMEWORK DEMOCRACIES DEMOCRATIC POLITICS DEVELOPMENT POLICIES DOCUMENTS ELITES GOVERNMENT DEPARTMENTS INDEPENDENT MEDIA INFORMATION SYSTEMS INFORMED PARTICIPATION INTERNATIONAL DEVELOPMENT INTERNATIONAL ORGANISATIONS INTERVENTIONS KNOWLEDGE MANAGEMENT LAWS LEADERSHIP LEGISLATION LITERACY MAGIC MASS MEDIA MEDIA MEDIA PRODUCTION MEDIATION NEEDS ASSESSMENT NETWORKS NORMS PARLIAMENTARIANS PARLIAMENTARY INVOLVEMENT PARLIAMENTS PARTICIPATORY PROCESS POLICY OPTIONS POLITICAL CHANGE POLITICAL LEADERS POLITICAL PARTIES POLITICAL REALITY POLITICAL SYSTEM POWER PUBLIC OPINION PUBLIC POLICY READING SCIENTISTS SOCIAL ANTHROPOLOGY SOCIAL GROUPS SOCIETIES SOCIETY TRANSPARENCY YOUTH This publication intends to improve the chances of success of Poverty Reduction Strategies (PRSs) in two ways: 1. To show policymakers how strategic communication can help them achieve some of their objectives in formulating and executing effective Poverty Reduction Strategies. 2. To give technocrats and officials, actively engaged in the execution of Poverty Reduction Strategy Papers (PRSPs), guidance on best practice, as well as lessons from a community of practice spread around the world. One of the main lessons of this study is that PRSPs are not implemented in green houses, but in very specific national contexts. Depending on the situation in each country, the following structural factors are critical to whether or not you can have genuine citizen participation in, and ownership of PRSPs: the underlying political culture can be decisive; the state of the mass media in the specific country is also a crucial factor; access to official information is the third structural impediment; the fourth is the density and capacity of civil society organizations (CSOs) in each country; and, finally, there is the vexed question of communication capacity within government. The skilled management of public opinion is an essential skill for all governments, yet the information ministry in many countries is a backwater of low skill, low pay, and low morale. This affects the implementation of Poverty Reduction Strategies in quite significant ways. This publication offers policymakers and their technical staff four important forms of support: 1. Case studies from a variety of countries on the use of communication to enhance the effectiveness of Poverty Reduction Strategies; 2. Best practice guidance on which methods are known to have been effective and which have been less so; 3. An analysis of the structural impediments to participation and country ownership; and, 4. A detailed list of further sources of information and guidance. 2013-08-06T18:30:28Z 2013-08-06T18:30:28Z 2005 http://documents.worldbank.org/curated/en/2005/01/6733371/support-multitudes-using-strategic-communication-fight-poverty-through-prsps 1-86192-6863 http://hdl.handle.net/10986/14830 English en CC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo World Bank London: Department for International Development Publications & Research :: Publication Publications & Research :: Publication
repository_type Digital Repository
institution_category Foreign Institution
institution Digital Repositories
building World Bank Open Knowledge Repository
collection World Bank
language English
English
topic ACCESS TO INFORMATION
ACTIVE INVOLVEMENT
BUDGETARY PROCESS
CHURCHES
CITIZEN ENGAGEMENT
CITIZEN PARTICIPATION
CIVIL SOCIETY
COLLECTIVE ACTION
COMMUNICATION TECHNOLOGIES
COMPREHENSIVE DEVELOPMENT
COMPREHENSIVE DEVELOPMENT FRAMEWORK
CONCEPTUAL FRAMEWORK
DEMOCRACIES
DEMOCRATIC POLITICS
DEVELOPMENT POLICIES
DOCUMENTS
ELITES
GOVERNMENT DEPARTMENTS
INDEPENDENT MEDIA
INFORMATION SYSTEMS
INFORMED PARTICIPATION
INTERNATIONAL DEVELOPMENT
INTERNATIONAL ORGANISATIONS
INTERVENTIONS
KNOWLEDGE MANAGEMENT
LAWS
LEADERSHIP
LEGISLATION
LITERACY
MAGIC
MASS MEDIA
MEDIA
MEDIA PRODUCTION
MEDIATION
NEEDS ASSESSMENT
NETWORKS
NORMS
PARLIAMENTARIANS
PARLIAMENTARY INVOLVEMENT
PARLIAMENTS
PARTICIPATORY PROCESS
POLICY OPTIONS
POLITICAL CHANGE
POLITICAL LEADERS
POLITICAL PARTIES
POLITICAL REALITY
POLITICAL SYSTEM
POWER
PUBLIC OPINION
PUBLIC POLICY
READING
SCIENTISTS
SOCIAL ANTHROPOLOGY
SOCIAL GROUPS
SOCIETIES
SOCIETY
TRANSPARENCY
YOUTH
spellingShingle ACCESS TO INFORMATION
ACTIVE INVOLVEMENT
BUDGETARY PROCESS
CHURCHES
CITIZEN ENGAGEMENT
CITIZEN PARTICIPATION
CIVIL SOCIETY
COLLECTIVE ACTION
COMMUNICATION TECHNOLOGIES
COMPREHENSIVE DEVELOPMENT
COMPREHENSIVE DEVELOPMENT FRAMEWORK
CONCEPTUAL FRAMEWORK
DEMOCRACIES
DEMOCRATIC POLITICS
DEVELOPMENT POLICIES
DOCUMENTS
ELITES
GOVERNMENT DEPARTMENTS
INDEPENDENT MEDIA
INFORMATION SYSTEMS
INFORMED PARTICIPATION
INTERNATIONAL DEVELOPMENT
INTERNATIONAL ORGANISATIONS
INTERVENTIONS
KNOWLEDGE MANAGEMENT
LAWS
LEADERSHIP
LEGISLATION
LITERACY
MAGIC
MASS MEDIA
MEDIA
MEDIA PRODUCTION
MEDIATION
NEEDS ASSESSMENT
NETWORKS
NORMS
PARLIAMENTARIANS
PARLIAMENTARY INVOLVEMENT
PARLIAMENTS
PARTICIPATORY PROCESS
POLICY OPTIONS
POLITICAL CHANGE
POLITICAL LEADERS
POLITICAL PARTIES
POLITICAL REALITY
POLITICAL SYSTEM
POWER
PUBLIC OPINION
PUBLIC POLICY
READING
SCIENTISTS
SOCIAL ANTHROPOLOGY
SOCIAL GROUPS
SOCIETIES
SOCIETY
TRANSPARENCY
YOUTH
Odugbemi, Sina
Mozammel, Masud
With the Support of Multitudes : Using Strategic Communication to Fight Poverty through PRSPs
description This publication intends to improve the chances of success of Poverty Reduction Strategies (PRSs) in two ways: 1. To show policymakers how strategic communication can help them achieve some of their objectives in formulating and executing effective Poverty Reduction Strategies. 2. To give technocrats and officials, actively engaged in the execution of Poverty Reduction Strategy Papers (PRSPs), guidance on best practice, as well as lessons from a community of practice spread around the world. One of the main lessons of this study is that PRSPs are not implemented in green houses, but in very specific national contexts. Depending on the situation in each country, the following structural factors are critical to whether or not you can have genuine citizen participation in, and ownership of PRSPs: the underlying political culture can be decisive; the state of the mass media in the specific country is also a crucial factor; access to official information is the third structural impediment; the fourth is the density and capacity of civil society organizations (CSOs) in each country; and, finally, there is the vexed question of communication capacity within government. The skilled management of public opinion is an essential skill for all governments, yet the information ministry in many countries is a backwater of low skill, low pay, and low morale. This affects the implementation of Poverty Reduction Strategies in quite significant ways. This publication offers policymakers and their technical staff four important forms of support: 1. Case studies from a variety of countries on the use of communication to enhance the effectiveness of Poverty Reduction Strategies; 2. Best practice guidance on which methods are known to have been effective and which have been less so; 3. An analysis of the structural impediments to participation and country ownership; and, 4. A detailed list of further sources of information and guidance.
format Publications & Research :: Publication
author Odugbemi, Sina
Mozammel, Masud
author_facet Odugbemi, Sina
Mozammel, Masud
author_sort Odugbemi, Sina
title With the Support of Multitudes : Using Strategic Communication to Fight Poverty through PRSPs
title_short With the Support of Multitudes : Using Strategic Communication to Fight Poverty through PRSPs
title_full With the Support of Multitudes : Using Strategic Communication to Fight Poverty through PRSPs
title_fullStr With the Support of Multitudes : Using Strategic Communication to Fight Poverty through PRSPs
title_full_unstemmed With the Support of Multitudes : Using Strategic Communication to Fight Poverty through PRSPs
title_sort with the support of multitudes : using strategic communication to fight poverty through prsps
publisher London: Department for International Development
publishDate 2013
url http://documents.worldbank.org/curated/en/2005/01/6733371/support-multitudes-using-strategic-communication-fight-poverty-through-prsps
http://hdl.handle.net/10986/14830
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