Franchising in Health : Emerging Models, Experiences, and Challenges in Primary Care
A franchise is a type of business model in which a firm (the franchiser) licenses independent businesses (franchisees) to operate under its brand name. A firm might choose to expand its business through franchising because the arrangement shifts ca...
| Main Authors: | , , |
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| Format: | Viewpoint |
| Language: | English |
| Published: |
World Bank, Washington, DC
2012
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| Subjects: | |
| Online Access: | http://documents.worldbank.org/curated/en/2003/06/16253106/franchising-health-emerging-models-experiences-challenges-primary-care http://hdl.handle.net/10986/11298 |