A Juicy Story - Using the Pull Factor to Build an Agricultural Supply Chain
In parallel with International Finance Corporation's (IFC's) investment in the Sandora juice company in Ukraine, IFC implemented an advisory project to help build Sandora's supply chain. The project's broader objective was to im...
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| Format: | Brief |
| Language: | English |
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World Bank, Washington, DC
2012
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| Online Access: | http://documents.worldbank.org/curated/en/2007/08/9957882/juicy-story-using-pull-factor-build-agricultural-supply-chain http://hdl.handle.net/10986/10646 |
| Summary: | In parallel with International Finance
Corporation's (IFC's) investment in the Sandora
juice company in Ukraine, IFC implemented an advisory
project to help build Sandora's supply chain. The
project's broader objective was to improve market
access and long-term sustainability for vegetable farmers
working in the Mykolaiv region of Ukraine. A number of
factors contributed to the success of the advisory work.
First, in this project, the presence of Sandora was a key
motivating factor for quality improvements at supplier
farms: farmers saw the immediate benefits of innovation and
enhanced yields in increased sales to Sandora. Secondly, IFC
structured the supply chain project not only to provide
advice to farmers, but also to work with local banks in
order to improve farmers' access to finance. Lastly,
IFC carefully chose a few pilot farms for the detailed work,
while a significant outreach component was introduced to
ensure that the project's advice reached a wide range
of farms in the region. |
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