Public Service Announcements on TV : An Effective Tool for Reaching Entrepreneurs in Tajikistan
Improving the regulatory environment - i.e., producing business-friendly regulations is often seen as the main goal of business enabling environment programs. However, an effective regulatory framework is not enough by itself: entrepreneurs and pub...
| Main Authors: | , |
|---|---|
| Format: | Brief |
| Language: | English |
| Published: |
World Bank, Washington, DC
2012
|
| Subjects: | |
| Online Access: | http://documents.worldbank.org/curated/en/2008/04/9875736/public-service-announcements-tv-effective-tool-reaching-entrepreneurs-tajikistan-public-service-announcements-tv-effective-tool-reaching-entrepreneurs-tajikistan http://hdl.handle.net/10986/10618 |
| Summary: | Improving the regulatory environment -
i.e., producing business-friendly regulations is often seen
as the main goal of business enabling environment programs.
However, an effective regulatory framework is not enough by
itself: entrepreneurs and public officials have to be aware
of the new regulations in order to apply them to their
day-to-day business activity and ensure impact. The
Tajikistan Business Enabling Environment Project took a
unique approach to increasing public awareness by creating a
series of public service announcements (PSAs) for
television. In July 2006 the Government of Tajikistan, with
help from the International Finance Corporation (IFC)
Tajikistan Business Enabling Environment Project, adopted
the country's first ever law regulating inspections of
businesses. By doing so the government demonstrated to the
public at large and the business community in particular
that it was committed to putting in place business-friendly
regulations. The law clearly identified the bodies entitled
to carry out inspections and laid out inspection procedures
aimed at bringing transparency into the inspections process
and reducing corruption. At the same time, the law
introduced the concept of risk-based inspections. |
|---|