Why Use an NGO Partner for Your Public Awareness Campaign Instead of a PR Agency? Experience of the Recycling Linkages Program in Bosnia and Herzegovina

Why Use an NGO Partner for Your Public Awareness Campaign Instead of a PR Agency? Experience of the Recycling Linkages Program in Bosnia and Herzegovina

This paper focuses on a very familiar and important aspect of many advisory services projects - 'raising awareness.' There are many reasons for undertaking this activity; some of the most common include marketing, while others may relate...

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Bibliographic Details
Main Author: Obarcanin, Denis
Format: Brief
Language:English
Published: World Bank, Washington, DC 2012
Subjects:
AWARENESS CAMPAIGN
CONSUMER
CONSUMER GOODS
CONTRIBUTION
CURRICULUM
EDUCATION CAMPAIGN
ENVIRONMENTAL PRACTICES
HOUSEHOLD WASTE
INFORMATION TECHNOLOGY
MARKETING
MEDIUM ENTERPRISES
PUBLIC AWARENESS
PUBLIC GOOD
RECYCLING
RECYCLING INDUSTRY
SCRAP
STAKEHOLDERS
WASTE
WASTE MATERIALS
WASTE SEPARATION
Online Access:http://documents.worldbank.org/curated/en/2008/11/10188965/use-ngo-partner-your-public-awareness-campaign-instead-pr-agency-experience-recycling-linkages-program-bosnia-herzegovina
http://hdl.handle.net/10986/10582

Internet

http://documents.worldbank.org/curated/en/2008/11/10188965/use-ngo-partner-your-public-awareness-campaign-instead-pr-agency-experience-recycling-linkages-program-bosnia-herzegovina
http://hdl.handle.net/10986/10582

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