Why Use an NGO Partner for Your Public Awareness Campaign Instead of a PR Agency? Experience of the Recycling Linkages Program in Bosnia and Herzegovina

This paper focuses on a very familiar and important aspect of many advisory services projects - 'raising awareness.' There are many reasons for undertaking this activity; some of the most common include marketing, while others may relate...

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Main Author:	Obarcanin, Denis
Format:	Brief
Language:	English
Published:	World Bank, Washington, DC 2012
Subjects:	AWARENESS CAMPAIGN CONSUMER CONSUMER GOODS CONTRIBUTION CURRICULUM EDUCATION CAMPAIGN ENVIRONMENTAL PRACTICES HOUSEHOLD WASTE INFORMATION TECHNOLOGY MARKETING MEDIUM ENTERPRISES PUBLIC AWARENESS PUBLIC GOOD RECYCLING RECYCLING INDUSTRY SCRAP STAKEHOLDERS WASTE WASTE MATERIALS WASTE SEPARATION
Online Access:	http://documents.worldbank.org/curated/en/2008/11/10188965/use-ngo-partner-your-public-awareness-campaign-instead-pr-agency-experience-recycling-linkages-program-bosnia-herzegovina http://hdl.handle.net/10986/10582

id	okr-10986-10582
recordtype	oai_dc
spelling	okr-10986-105822021-04-23T14:02:51Z Why Use an NGO Partner for Your Public Awareness Campaign Instead of a PR Agency? Experience of the Recycling Linkages Program in Bosnia and Herzegovina Obarcanin, Denis AWARENESS CAMPAIGN CONSUMER CONSUMER GOODS CONTRIBUTION CURRICULUM EDUCATION CAMPAIGN ENVIRONMENTAL PRACTICES HOUSEHOLD WASTE INFORMATION TECHNOLOGY MARKETING MEDIUM ENTERPRISES PUBLIC AWARENESS PUBLIC GOOD RECYCLING RECYCLING INDUSTRY SCRAP STAKEHOLDERS WASTE WASTE MATERIALS WASTE SEPARATION This paper focuses on a very familiar and important aspect of many advisory services projects - 'raising awareness.' There are many reasons for undertaking this activity; some of the most common include marketing, while others may relate to educating the wider public on the availability of a new public good or service - e.g., alternative dispute resolution, household recycling, etc. The question posed in the title of this paper is of particular significance for those operating in challenging environments where the marketing and advertising industry is still in its infancy. 2012-08-13T12:12:01Z 2012-08-13T12:12:01Z 2008-11 http://documents.worldbank.org/curated/en/2008/11/10188965/use-ngo-partner-your-public-awareness-campaign-instead-pr-agency-experience-recycling-linkages-program-bosnia-herzegovina http://hdl.handle.net/10986/10582 English IFC Smart Lessons Brief CC BY-NC-ND 3.0 IGO http://creativecommons.org/licenses/by-nc-nd/3.0/igo/ World Bank World Bank, Washington, DC Publications & Research :: Brief Publications & Research Europe and Central Asia Bosnia and Herzegovina
repository_type	Digital Repository
institution_category	Foreign Institution
institution	Digital Repositories
building	World Bank Open Knowledge Repository
collection	World Bank
language	English
topic	AWARENESS CAMPAIGN CONSUMER CONSUMER GOODS CONTRIBUTION CURRICULUM EDUCATION CAMPAIGN ENVIRONMENTAL PRACTICES HOUSEHOLD WASTE INFORMATION TECHNOLOGY MARKETING MEDIUM ENTERPRISES PUBLIC AWARENESS PUBLIC GOOD RECYCLING RECYCLING INDUSTRY SCRAP STAKEHOLDERS WASTE WASTE MATERIALS WASTE SEPARATION
spellingShingle	AWARENESS CAMPAIGN CONSUMER CONSUMER GOODS CONTRIBUTION CURRICULUM EDUCATION CAMPAIGN ENVIRONMENTAL PRACTICES HOUSEHOLD WASTE INFORMATION TECHNOLOGY MARKETING MEDIUM ENTERPRISES PUBLIC AWARENESS PUBLIC GOOD RECYCLING RECYCLING INDUSTRY SCRAP STAKEHOLDERS WASTE WASTE MATERIALS WASTE SEPARATION Obarcanin, Denis Why Use an NGO Partner for Your Public Awareness Campaign Instead of a PR Agency? Experience of the Recycling Linkages Program in Bosnia and Herzegovina
geographic_facet	Europe and Central Asia Bosnia and Herzegovina
relation	IFC Smart Lessons Brief
description	This paper focuses on a very familiar and important aspect of many advisory services projects - 'raising awareness.' There are many reasons for undertaking this activity; some of the most common include marketing, while others may relate to educating the wider public on the availability of a new public good or service - e.g., alternative dispute resolution, household recycling, etc. The question posed in the title of this paper is of particular significance for those operating in challenging environments where the marketing and advertising industry is still in its infancy.
format	Publications & Research :: Brief
author	Obarcanin, Denis
author_facet	Obarcanin, Denis
author_sort	Obarcanin, Denis
title	Why Use an NGO Partner for Your Public Awareness Campaign Instead of a PR Agency? Experience of the Recycling Linkages Program in Bosnia and Herzegovina
title_short	Why Use an NGO Partner for Your Public Awareness Campaign Instead of a PR Agency? Experience of the Recycling Linkages Program in Bosnia and Herzegovina
title_full	Why Use an NGO Partner for Your Public Awareness Campaign Instead of a PR Agency? Experience of the Recycling Linkages Program in Bosnia and Herzegovina
title_fullStr	Why Use an NGO Partner for Your Public Awareness Campaign Instead of a PR Agency? Experience of the Recycling Linkages Program in Bosnia and Herzegovina
title_full_unstemmed	Why Use an NGO Partner for Your Public Awareness Campaign Instead of a PR Agency? Experience of the Recycling Linkages Program in Bosnia and Herzegovina
title_sort	why use an ngo partner for your public awareness campaign instead of a pr agency? experience of the recycling linkages program in bosnia and herzegovina
publisher	World Bank, Washington, DC
publishDate	2012
url	http://documents.worldbank.org/curated/en/2008/11/10188965/use-ngo-partner-your-public-awareness-campaign-instead-pr-agency-experience-recycling-linkages-program-bosnia-herzegovina http://hdl.handle.net/10986/10582
_version_	1764413622723805184

Why Use an NGO Partner for Your Public Awareness Campaign Instead of a PR Agency? Experience of the Recycling Linkages Program in Bosnia and Herzegovina

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