Changing the Minds of Skeptics : How Strategic Communications Can Build Momentum for Tax Reform

Changing the Minds of Skeptics : How Strategic Communications Can Build Momentum for Tax Reform

The project, a joint initiative of the investment climate department and International Finance Corporation (IFC) advisory services in the Middle East and North Africa, was launched in response to the Yemeni government's request for assistance...

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Bibliographic Details
Main Author:	Rahman, Shaela
Format:	Brief
Language:	English
Published:	World Bank, Washington, DC 2012
Subjects:	ADVERTISING BEST PRACTICE BEST PRACTICES BUSINESS ENVIRONMENT BUSINESSES CHAMBERS OF COMMERCE COLLECTION OF DATA COMPLIANCE COST CUSTOMER SERVICES DEGREE OF RISK GROUP INVESTMENT INCOME INCOME TAX INVESTMENT CLIMATE LEGAL FRAMEWORK LOCAL MARKET MEDIA RELATIONS MEDIUM ENTERPRISE OUTPUT PAYMENT OF TAXES POLITICAL ECONOMY PRIVATE SECTOR PUBLIC RELATIONS RADIO RESULT RESULTS SALES TAX SUSTAINABLE REFORM TAX TAX BASE TAX CONSULTANTS TAX EVASION TAX LAW TAX RATE TAX REFORM TAX SIMPLIFICATION TAX SYSTEM TAXATION TAXATION RATES TAXPAYER TAXPAYERS TRANSPARENCY
Online Access:	http://documents.worldbank.org/curated/en/2009/11/11370669/changing-minds-skeptics-strategic-communications-can-build-momentum-tax-reform http://hdl.handle.net/10986/10516

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Summary:	The project, a joint initiative of the investment climate department and International Finance Corporation (IFC) advisory services in the Middle East and North Africa, was launched in response to the Yemeni government's request for assistance with tax reform, a central part of its broad reform plan. The 18-month first phase, which ended in June 2009, focused on the groundwork including process mapping, drafting of the income tax law, a compliance cost survey, and so on, as well as preparation of a communications strategy to support the work of second phase, which just began in FY10.