Creating a Market Pull for Cleaner Production
Of the many challenges to scaling up the Cleaner Production (CP) advisory services program, the most difficult one relates to the market: engaging clients and building a robust pipeline of projects. In this article, the author concentrate mainly on...
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| Format: | Brief |
| Language: | English |
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World Bank, Washington, DC
2012
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| Online Access: | http://documents.worldbank.org/curated/en/2010/03/12345144/creating-market-pull-cleaner-production http://hdl.handle.net/10986/10505 |
| Summary: | Of the many challenges to scaling up the
Cleaner Production (CP) advisory services program, the most
difficult one relates to the market: engaging clients and
building a robust pipeline of projects. In this article, the
author concentrate mainly on the lessons learned from
International Finance Corporation (IFC) regions on
approaches to selling CP in a highly replicable manner. Such
lessons will greatly help us reduce transaction costs and
time for providing CP advisory services. |
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