Using Strategic Communications to Engage Stakeholders in Tax Reform
Strategic communications is used to build support and local ownership for reform initiatives while diffusing stakeholder opposition. It addresses the critical 'people' side of the reform process by fostering dialogue between stakeholders,...
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| Format: | Brief |
| Language: | English |
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World Bank, Washington, DC
2012
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| Online Access: | http://documents.worldbank.org/curated/en/2010/12/13837530/using-strategic-communications-engage-stakeholders-tax-reform http://hdl.handle.net/10986/10460 |
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okr-10986-104602021-04-23T14:02:50Z Using Strategic Communications to Engage Stakeholders in Tax Reform Rahman, Shaela ADDED TAX ADVERTISEMENTS ADVERTISING BEST PRACTICE BEST PRACTICES BUSINESS ENVIRONMENT BUSINESS ENVIRONMENTS BUSINESS TAX CAPACITY BUILDING CELL PHONES CHAMBERS OF COMMERCE COMPETITIVE MARKETS CUSTOMER SERVICE CUSTOMER SERVICES CUSTOMS ECONOMIC GROWTH FINANCE CORPORATION FINANCIAL MANAGEMENT GENERAL PUBLIC GROUP INVESTMENT HOUSING IMPLEMENTATION STAGE INCOME INCOME TAX INCOME TAXES INSTRUMENT INTERNATIONAL DEVELOPMENT INTERNATIONAL FINANCE INVESTMENT CLIMATE INVESTMENT CLIMATE REFORM JOB CREATION LEGAL FRAMEWORKS MEDIA RELATIONS MULTIMEDIA PRIVATE SECTOR PUBLIC INFORMATION PUBLIC RELATIONS RADIO RADIO STATIONS REFORM PROGRAM RESOURCE MOBILIZATION RESULT RESULTS SALES TAX SERVICE CAPACITY SMALL BUSINESS SMALL BUSINESSES SUSTAINABLE REFORM TAX TAX ADMINISTRATION TAX CONSULTANTS TAX POLICY TAX RATE TAX RATES TAX REFORM TAX REGIME TAX RETURN TAX RETURNS TAX SIMPLIFICATION TAX SYSTEM TAX SYSTEMS TAXATION TAXPAYERS TECHNICAL ASSISTANCE TECHNICAL EXPERTS TELEVISION TRACK RECORD TRANSPARENCY USES Strategic communications is used to build support and local ownership for reform initiatives while diffusing stakeholder opposition. It addresses the critical 'people' side of the reform process by fostering dialogue between stakeholders, changing perceptions, and strengthening the capacity of government to assist taxpayers. This note outlines an approach tested in tax reform projects in the Republic of Yemen and Sierra Leone, where strategic communications has been used to identify, and then systematically inform and engage relevant stakeholders a process that has proved essential to reform implementation and acceptance. This note also highlights the experience of the Lao People's Democratic Republic, where a multimedia informational campaign preceded the introduction of the value-added tax (VAT), influencing public opinion and paving the way for the reform. 2012-08-13T11:35:50Z 2012-08-13T11:35:50Z 2010-12 http://documents.worldbank.org/curated/en/2010/12/13837530/using-strategic-communications-engage-stakeholders-tax-reform http://hdl.handle.net/10986/10460 English Investment Climate in Practice; No. 15 CC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo/ World Bank World Bank, Washington, DC Publications & Research :: Brief Publications & Research |
| repository_type |
Digital Repository |
| institution_category |
Foreign Institution |
| institution |
Digital Repositories |
| building |
World Bank Open Knowledge Repository |
| collection |
World Bank |
| language |
English |
| topic |
ADDED TAX ADVERTISEMENTS ADVERTISING BEST PRACTICE BEST PRACTICES BUSINESS ENVIRONMENT BUSINESS ENVIRONMENTS BUSINESS TAX CAPACITY BUILDING CELL PHONES CHAMBERS OF COMMERCE COMPETITIVE MARKETS CUSTOMER SERVICE CUSTOMER SERVICES CUSTOMS ECONOMIC GROWTH FINANCE CORPORATION FINANCIAL MANAGEMENT GENERAL PUBLIC GROUP INVESTMENT HOUSING IMPLEMENTATION STAGE INCOME INCOME TAX INCOME TAXES INSTRUMENT INTERNATIONAL DEVELOPMENT INTERNATIONAL FINANCE INVESTMENT CLIMATE INVESTMENT CLIMATE REFORM JOB CREATION LEGAL FRAMEWORKS MEDIA RELATIONS MULTIMEDIA PRIVATE SECTOR PUBLIC INFORMATION PUBLIC RELATIONS RADIO RADIO STATIONS REFORM PROGRAM RESOURCE MOBILIZATION RESULT RESULTS SALES TAX SERVICE CAPACITY SMALL BUSINESS SMALL BUSINESSES SUSTAINABLE REFORM TAX TAX ADMINISTRATION TAX CONSULTANTS TAX POLICY TAX RATE TAX RATES TAX REFORM TAX REGIME TAX RETURN TAX RETURNS TAX SIMPLIFICATION TAX SYSTEM TAX SYSTEMS TAXATION TAXPAYERS TECHNICAL ASSISTANCE TECHNICAL EXPERTS TELEVISION TRACK RECORD TRANSPARENCY USES |
| spellingShingle |
ADDED TAX ADVERTISEMENTS ADVERTISING BEST PRACTICE BEST PRACTICES BUSINESS ENVIRONMENT BUSINESS ENVIRONMENTS BUSINESS TAX CAPACITY BUILDING CELL PHONES CHAMBERS OF COMMERCE COMPETITIVE MARKETS CUSTOMER SERVICE CUSTOMER SERVICES CUSTOMS ECONOMIC GROWTH FINANCE CORPORATION FINANCIAL MANAGEMENT GENERAL PUBLIC GROUP INVESTMENT HOUSING IMPLEMENTATION STAGE INCOME INCOME TAX INCOME TAXES INSTRUMENT INTERNATIONAL DEVELOPMENT INTERNATIONAL FINANCE INVESTMENT CLIMATE INVESTMENT CLIMATE REFORM JOB CREATION LEGAL FRAMEWORKS MEDIA RELATIONS MULTIMEDIA PRIVATE SECTOR PUBLIC INFORMATION PUBLIC RELATIONS RADIO RADIO STATIONS REFORM PROGRAM RESOURCE MOBILIZATION RESULT RESULTS SALES TAX SERVICE CAPACITY SMALL BUSINESS SMALL BUSINESSES SUSTAINABLE REFORM TAX TAX ADMINISTRATION TAX CONSULTANTS TAX POLICY TAX RATE TAX RATES TAX REFORM TAX REGIME TAX RETURN TAX RETURNS TAX SIMPLIFICATION TAX SYSTEM TAX SYSTEMS TAXATION TAXPAYERS TECHNICAL ASSISTANCE TECHNICAL EXPERTS TELEVISION TRACK RECORD TRANSPARENCY USES Rahman, Shaela Using Strategic Communications to Engage Stakeholders in Tax Reform |
| relation |
Investment Climate in Practice; No. 15 |
| description |
Strategic communications is used to
build support and local ownership for reform initiatives
while diffusing stakeholder opposition. It addresses the
critical 'people' side of the reform process by
fostering dialogue between stakeholders, changing
perceptions, and strengthening the capacity of government to
assist taxpayers. This note outlines an approach tested in
tax reform projects in the Republic of Yemen and Sierra
Leone, where strategic communications has been used to
identify, and then systematically inform and engage relevant
stakeholders a process that has proved essential to reform
implementation and acceptance. This note also highlights the
experience of the Lao People's Democratic Republic,
where a multimedia informational campaign preceded the
introduction of the value-added tax (VAT), influencing
public opinion and paving the way for the reform. |
| format |
Publications & Research :: Brief |
| author |
Rahman, Shaela |
| author_facet |
Rahman, Shaela |
| author_sort |
Rahman, Shaela |
| title |
Using Strategic Communications to Engage Stakeholders in Tax Reform |
| title_short |
Using Strategic Communications to Engage Stakeholders in Tax Reform |
| title_full |
Using Strategic Communications to Engage Stakeholders in Tax Reform |
| title_fullStr |
Using Strategic Communications to Engage Stakeholders in Tax Reform |
| title_full_unstemmed |
Using Strategic Communications to Engage Stakeholders in Tax Reform |
| title_sort |
using strategic communications to engage stakeholders in tax reform |
| publisher |
World Bank, Washington, DC |
| publishDate |
2012 |
| url |
http://documents.worldbank.org/curated/en/2010/12/13837530/using-strategic-communications-engage-stakeholders-tax-reform http://hdl.handle.net/10986/10460 |
| _version_ |
1764413179055570944 |