GO LITE! Increasing Scale and Impact by Combining Diagnostics and Training Lessons from the Ukraine Food Safety Project

The Ukraine Food Safety Project found that the typical way of providing firm-level assistance conducting an in-depth diagnostic for companies in a pilot project, followed by an offer for assistance was scaring off some potential clients with the se...

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Bibliographic Details
Main Author: Ockman, Sarah
Format: Brief
Language:English
Published: World Bank, Washington, DC 2012
Subjects:
Online Access:http://documents.worldbank.org/curated/en/2012/01/16234549/lite-increasing-scale-impact-combining-diagnostics-training-lessons-ukraine-food-safety-project
http://hdl.handle.net/10986/10423
Description
Summary:The Ukraine Food Safety Project found that the typical way of providing firm-level assistance conducting an in-depth diagnostic for companies in a pilot project, followed by an offer for assistance was scaring off some potential clients with the seeming complexity of the task and cost. But by offering a 'lighter,' less-intense approach at a cheaper price, we were able to reach more clients and have a greater impact.