Africa Can Compete
The study explores an important emerging opportunity for African exporters in a particular U.S. market niche - Afrocentric textiles and home products. The size and specific demand requirements of this emerging market are assessed by way of case stu...
| Main Authors: | , , , |
|---|---|
| Format: | Brief |
| Language: | English |
| Published: |
World Bank, Washington, DC
2012
|
| Subjects: | |
| Online Access: | http://documents.worldbank.org/curated/en/1994/08/1614976/africa-can-compete http://hdl.handle.net/10986/10012 |
| Summary: | The study explores an important emerging
opportunity for African exporters in a particular U.S.
market niche - Afrocentric textiles and home products. The
size and specific demand requirements of this emerging
market are assessed by way of case studies of several large
U.S. retail firms which are trying to source these African
products. For various reasons, African firms are having
problems meeting the demands of these firms, and the study
investigates the specific supply constraints through
detailed interviews with African producers. During the
study, a growing opportunity for standardized garments
production for mainstream U.S. consumers was also uncovered.
The final section of the study assesses the competitiveness
of African producers in this market and assesses
Africa's future potential in this global export market. |
|---|