Chin Lurus Enterprise: A charity business?
Chin Lurus Enterprise case postulates that a small business could incorporate Corporate Social Responsibility (CSR) perspectives in providing services to the 300 households in his village. There is a need to balance between business and charity. Chin Lurus Enterprise needs to secure its bottomline a...
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| Format: | Article |
| Language: | English |
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2020
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| Online Access: | http://irep.iium.edu.my/79524/ http://irep.iium.edu.my/79524/1/ChinLurusIJCSMVol11No1year2020.pdf |