Exploring the river-based tourism product for Muar River: a tourism opportunity spectrum (TOS) approach

River-based tourism product development is regarded as one of the critical segments that focus on proper physical, social, and economic expansion. To date, the lack of depth and concern is tapped into this market by either scholars or stakeholders accordingly. Currently, a part of the local plan for...

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Main Authors:	Abd Rahman, Nur Hidayah, Abas, Siti Aisah
Format:	Article
Language:	English
Published:	IOP Publishing Ltd 2020
Subjects:	G Geography (General) GE Environmental Sciences GV Recreation Leisure
Online Access:	http://irep.iium.edu.my/79403/ http://irep.iium.edu.my/79403/ http://irep.iium.edu.my/79403/ http://irep.iium.edu.my/79403/1/Rahman_2020_IOP_Conf._Ser.__Earth_Environ._Sci._447_012007.pdf

id	iium-79403
recordtype	eprints
spelling	iium-794032020-03-10T02:57:09Z http://irep.iium.edu.my/79403/ Exploring the river-based tourism product for Muar River: a tourism opportunity spectrum (TOS) approach Abd Rahman, Nur Hidayah Abas, Siti Aisah G Geography (General) GE Environmental Sciences GV Recreation Leisure River-based tourism product development is regarded as one of the critical segments that focus on proper physical, social, and economic expansion. To date, the lack of depth and concern is tapped into this market by either scholars or stakeholders accordingly. Currently, a part of the local plan for Muar development is envisioned towards developing and promoting the tourism industry. However, the primary challenge of river-based tourism is maximising the usage and livability of its waters and natural resources. Therefore, this research aimed to explore the suitable tourism product for river-based tourism, with the most significant market potential in the context of the Muar River through an assessment of the Tourism Opportunity Spectrum (TOS). The TOS approach is the methodology suitable as an assessment tool for tourism planning and management towards sustainability. The instrument was adopted from previous studies and executed through site inspection and familiarisation trips, namely observation and resources inventory. The main finding of this study was the zonation of five main areas, which contributed to the characterisation of different tourism products along Muar River, and the five scopes of TOS assessment. The recommendations will primarily support the enhancement of river-based tourism development and assist the stakeholders in achieving the visions and missions of Muar’s local plan. IOP Publishing Ltd 2020-03-03 Article PeerReviewed application/pdf en http://irep.iium.edu.my/79403/1/Rahman_2020_IOP_Conf._Ser.__Earth_Environ._Sci._447_012007.pdf Abd Rahman, Nur Hidayah and Abas, Siti Aisah (2020) Exploring the river-based tourism product for Muar River: a tourism opportunity spectrum (TOS) approach. IOP Conference Series: Earth and Environmental Science, 447 (012007). pp. 1-7. ISSN 1755-1307 E-ISSN 1755-1315 https://iopscience.iop.org/issue/1755-1315/447/1 10.1088/1755-1315/447/1/012007
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	G Geography (General) GE Environmental Sciences GV Recreation Leisure
spellingShingle	G Geography (General) GE Environmental Sciences GV Recreation Leisure Abd Rahman, Nur Hidayah Abas, Siti Aisah Exploring the river-based tourism product for Muar River: a tourism opportunity spectrum (TOS) approach
description	River-based tourism product development is regarded as one of the critical segments that focus on proper physical, social, and economic expansion. To date, the lack of depth and concern is tapped into this market by either scholars or stakeholders accordingly. Currently, a part of the local plan for Muar development is envisioned towards developing and promoting the tourism industry. However, the primary challenge of river-based tourism is maximising the usage and livability of its waters and natural resources. Therefore, this research aimed to explore the suitable tourism product for river-based tourism, with the most significant market potential in the context of the Muar River through an assessment of the Tourism Opportunity Spectrum (TOS). The TOS approach is the methodology suitable as an assessment tool for tourism planning and management towards sustainability. The instrument was adopted from previous studies and executed through site inspection and familiarisation trips, namely observation and resources inventory. The main finding of this study was the zonation of five main areas, which contributed to the characterisation of different tourism products along Muar River, and the five scopes of TOS assessment. The recommendations will primarily support the enhancement of river-based tourism development and assist the stakeholders in achieving the visions and missions of Muar’s local plan.
format	Article
author	Abd Rahman, Nur Hidayah Abas, Siti Aisah
author_facet	Abd Rahman, Nur Hidayah Abas, Siti Aisah
author_sort	Abd Rahman, Nur Hidayah
title	Exploring the river-based tourism product for Muar River: a tourism opportunity spectrum (TOS) approach
title_short	Exploring the river-based tourism product for Muar River: a tourism opportunity spectrum (TOS) approach
title_full	Exploring the river-based tourism product for Muar River: a tourism opportunity spectrum (TOS) approach
title_fullStr	Exploring the river-based tourism product for Muar River: a tourism opportunity spectrum (TOS) approach
title_full_unstemmed	Exploring the river-based tourism product for Muar River: a tourism opportunity spectrum (TOS) approach
title_sort	exploring the river-based tourism product for muar river: a tourism opportunity spectrum (tos) approach
publisher	IOP Publishing Ltd
publishDate	2020
url	http://irep.iium.edu.my/79403/ http://irep.iium.edu.my/79403/ http://irep.iium.edu.my/79403/ http://irep.iium.edu.my/79403/1/Rahman_2020_IOP_Conf._Ser.__Earth_Environ._Sci._447_012007.pdf
first_indexed	2023-09-18T21:51:28Z
last_indexed	2023-09-18T21:51:28Z
_version_	1777413797208653824

Exploring the river-based tourism product for Muar River: a tourism opportunity spectrum (TOS) approach

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