The influence of social media towards undergraduate students in Malaysia to travel: web 2.0

In this modern era, the existence of technologies has led to an increase in the usage by internet users on social media and the general advance of new technology internationally. Social media can be described as an electronic communication tool where the users share their information, ideas, persona...

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Main Authors: Arif, Muhammad Nabel Asyhar, Saad, Mazni
Format: Conference or Workshop Item
Language:English
Published: 2019
Subjects:
Online Access:http://irep.iium.edu.my/78827/
http://irep.iium.edu.my/78827/1/38%20The%20influence%20of%20social%20media%20towards%20undergraduate%20students%20in%20Malaysia%20to%20travel%20web%202.0.pdf
id iium-78827
recordtype eprints
spelling iium-788272020-02-20T07:45:37Z http://irep.iium.edu.my/78827/ The influence of social media towards undergraduate students in Malaysia to travel: web 2.0 Arif, Muhammad Nabel Asyhar Saad, Mazni GV Recreation Leisure In this modern era, the existence of technologies has led to an increase in the usage by internet users on social media and the general advance of new technology internationally. Social media can be described as an electronic communication tool where the users share their information, ideas, personal messages and videos around the world. This study examines factors that the influence of social media towards undergraduates’ students in Malaysia to travel. Using the conceptual framework, the study aims at investigating the possible reasons why undergraduates’ students are influenced by the social media platform to travel. There is issue arise towards the information on social media where the trustworthiness of the sources of information that can be gain by the users, throughout the consumer’s opinion, where thoughts and expressions are not well presented that leads to bad impressions and unfair criticism which arising from ethical issues from using social media. The study uses online questionnaire and quantitative data to collect data. The responses gathered for this study were a total of 54 respondents. The result of the data was analyzed and discussed using IBM-SPSS statistical analysis for this research paper which shows that there is a positive relationship between variables of this study 2019-12-17 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/78827/1/38%20The%20influence%20of%20social%20media%20towards%20undergraduate%20students%20in%20Malaysia%20to%20travel%20web%202.0.pdf Arif, Muhammad Nabel Asyhar and Saad, Mazni (2019) The influence of social media towards undergraduate students in Malaysia to travel: web 2.0. In: 1st Research Colloquium on Tourism & Hospitality, 17 December 2019, Studio 4, Kulliyyah of Languages and Management, IIUM Pagoh. (Unpublished)
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic GV Recreation Leisure
spellingShingle GV Recreation Leisure
Arif, Muhammad Nabel Asyhar
Saad, Mazni
The influence of social media towards undergraduate students in Malaysia to travel: web 2.0
description In this modern era, the existence of technologies has led to an increase in the usage by internet users on social media and the general advance of new technology internationally. Social media can be described as an electronic communication tool where the users share their information, ideas, personal messages and videos around the world. This study examines factors that the influence of social media towards undergraduates’ students in Malaysia to travel. Using the conceptual framework, the study aims at investigating the possible reasons why undergraduates’ students are influenced by the social media platform to travel. There is issue arise towards the information on social media where the trustworthiness of the sources of information that can be gain by the users, throughout the consumer’s opinion, where thoughts and expressions are not well presented that leads to bad impressions and unfair criticism which arising from ethical issues from using social media. The study uses online questionnaire and quantitative data to collect data. The responses gathered for this study were a total of 54 respondents. The result of the data was analyzed and discussed using IBM-SPSS statistical analysis for this research paper which shows that there is a positive relationship between variables of this study
format Conference or Workshop Item
author Arif, Muhammad Nabel Asyhar
Saad, Mazni
author_facet Arif, Muhammad Nabel Asyhar
Saad, Mazni
author_sort Arif, Muhammad Nabel Asyhar
title The influence of social media towards undergraduate students in Malaysia to travel: web 2.0
title_short The influence of social media towards undergraduate students in Malaysia to travel: web 2.0
title_full The influence of social media towards undergraduate students in Malaysia to travel: web 2.0
title_fullStr The influence of social media towards undergraduate students in Malaysia to travel: web 2.0
title_full_unstemmed The influence of social media towards undergraduate students in Malaysia to travel: web 2.0
title_sort influence of social media towards undergraduate students in malaysia to travel: web 2.0
publishDate 2019
url http://irep.iium.edu.my/78827/
http://irep.iium.edu.my/78827/1/38%20The%20influence%20of%20social%20media%20towards%20undergraduate%20students%20in%20Malaysia%20to%20travel%20web%202.0.pdf
first_indexed 2023-09-18T21:50:58Z
last_indexed 2023-09-18T21:50:58Z
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