Determining the main factors that influence for the tourist’s revisit intention in Melaka

Recent years, Melaka has become one of the hotspot attractions places where from the statistics show that tourist arrival in Melaka keeps increasing every year that generates income to the community in Melaka and the country. The quiet huge number of returning tourists in Melaka makes the researcher...

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Main Authors:	Omar, Siti Nazriyanisofea, Saad, Mazni
Format:	Conference or Workshop Item
Language:	English
Published:	2019
Subjects:	GT Manners and customs
Online Access:	http://irep.iium.edu.my/78810/ http://irep.iium.edu.my/78810/1/7%20Acceptance%20of%20non%20Muslims.pdf

id	iium-78810
recordtype	eprints
spelling	iium-788102020-02-18T02:56:25Z http://irep.iium.edu.my/78810/ Determining the main factors that influence for the tourist’s revisit intention in Melaka Omar, Siti Nazriyanisofea Saad, Mazni GT Manners and customs Recent years, Melaka has become one of the hotspot attractions places where from the statistics show that tourist arrival in Melaka keeps increasing every year that generates income to the community in Melaka and the country. The quiet huge number of returning tourists in Melaka makes the researcher wants to investigate the main reason or factor that lead the tourists willing to return again. Thus, the purpose of this study is to examine the relationship between service provided, social media and cultural values impact be the factors that can influence them to have revisit intention Melaka. Data is collected from tourists that already revisit Melaka through survey form and total of respondents is 58. There are notable findings where there is a significant relationship between service provided, social media and cultural values impact and revisit intention. There have several limitations such as sample size and the data collection is small and sampling bias and margin of error. 2019-12-17 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/78810/1/7%20Acceptance%20of%20non%20Muslims.pdf Omar, Siti Nazriyanisofea and Saad, Mazni (2019) Determining the main factors that influence for the tourist’s revisit intention in Melaka. In: 1st Research Colloquium on Tourism & Hospitality, 17 December 2019, Studio 4, Kulliyyah of Languages and Management. (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	GT Manners and customs
spellingShingle	GT Manners and customs Omar, Siti Nazriyanisofea Saad, Mazni Determining the main factors that influence for the tourist’s revisit intention in Melaka
description	Recent years, Melaka has become one of the hotspot attractions places where from the statistics show that tourist arrival in Melaka keeps increasing every year that generates income to the community in Melaka and the country. The quiet huge number of returning tourists in Melaka makes the researcher wants to investigate the main reason or factor that lead the tourists willing to return again. Thus, the purpose of this study is to examine the relationship between service provided, social media and cultural values impact be the factors that can influence them to have revisit intention Melaka. Data is collected from tourists that already revisit Melaka through survey form and total of respondents is 58. There are notable findings where there is a significant relationship between service provided, social media and cultural values impact and revisit intention. There have several limitations such as sample size and the data collection is small and sampling bias and margin of error.
format	Conference or Workshop Item
author	Omar, Siti Nazriyanisofea Saad, Mazni
author_facet	Omar, Siti Nazriyanisofea Saad, Mazni
author_sort	Omar, Siti Nazriyanisofea
title	Determining the main factors that influence for the tourist’s revisit intention in Melaka
title_short	Determining the main factors that influence for the tourist’s revisit intention in Melaka
title_full	Determining the main factors that influence for the tourist’s revisit intention in Melaka
title_fullStr	Determining the main factors that influence for the tourist’s revisit intention in Melaka
title_full_unstemmed	Determining the main factors that influence for the tourist’s revisit intention in Melaka
title_sort	determining the main factors that influence for the tourist’s revisit intention in melaka
publishDate	2019
url	http://irep.iium.edu.my/78810/ http://irep.iium.edu.my/78810/1/7%20Acceptance%20of%20non%20Muslims.pdf
first_indexed	2023-09-18T21:50:57Z
last_indexed	2023-09-18T21:50:57Z
_version_	1777413764981719040

Determining the main factors that influence for the tourist’s revisit intention in Melaka

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