Adopting e-hailing application among Malaysian millennials.
e-hailing apps dominate the public taxi transport sector all over the globe. Different researchers study this disruptive business model from a different perspective. The current researchers look at this phenomenon from the technology acceptance perspective. Technology Acceptance Model (TAM) make t...
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iium-784172020-03-09T03:23:03Z http://irep.iium.edu.my/78417/ Adopting e-hailing application among Malaysian millennials. Mohamed Razi, Mohamed Jalaldeen Mohd Tamrin, Mohd Izzuddin Mohd. Nor, Rizal T Technology (General) T175 Industrial research. Research and development e-hailing apps dominate the public taxi transport sector all over the globe. Different researchers study this disruptive business model from a different perspective. The current researchers look at this phenomenon from the technology acceptance perspective. Technology Acceptance Model (TAM) make the base for the study. The variables Performance Expectancy (PE) and the Effort Expectancy (EE) and another two variables Trust, and Enjoyment are also considered in this study. Data were collected from 352 university students who are millennials. Out of the four hypotheses proposed, Effort Expectancy (H2), Trust (H3), and Enjoyment (H4) positively influence Intention. The hypothesis related to PE (H1) was not supported. Implications are discussed. IEEE 2020-01 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/78417/1/78417_Adopting%20e-hailing%20Application_complete.pdf Mohamed Razi, Mohamed Jalaldeen and Mohd Tamrin, Mohd Izzuddin and Mohd. Nor, Rizal (2020) Adopting e-hailing application among Malaysian millennials. In: "The 7th International Conference on Cyber and IT Service Management (CITSM 2019)", Jakarta Convention Center, Indonesia. https://ieeexplore-ieee-org.ezproxy.um.edu.my/stamp/stamp.jsp?tp=&arnumber=8965401 10.1109/CITSM47753.2019.8965401 |
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Local University |
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International Islamic University Malaysia |
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Online Access |
language |
English |
topic |
T Technology (General) T175 Industrial research. Research and development |
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T Technology (General) T175 Industrial research. Research and development Mohamed Razi, Mohamed Jalaldeen Mohd Tamrin, Mohd Izzuddin Mohd. Nor, Rizal Adopting e-hailing application among Malaysian millennials. |
description |
e-hailing apps dominate the public taxi transport sector all over the globe. Different researchers study this disruptive business model from a different perspective.
The current researchers look at this phenomenon from the technology acceptance perspective. Technology Acceptance Model (TAM) make the base for the study. The variables Performance Expectancy (PE) and the Effort Expectancy (EE) and another two variables Trust, and Enjoyment are also considered in this study. Data were collected from 352 university students who are millennials. Out of the four hypotheses proposed, Effort Expectancy (H2), Trust (H3), and Enjoyment (H4) positively influence Intention. The hypothesis related to PE (H1) was not supported. Implications are discussed. |
format |
Conference or Workshop Item |
author |
Mohamed Razi, Mohamed Jalaldeen Mohd Tamrin, Mohd Izzuddin Mohd. Nor, Rizal |
author_facet |
Mohamed Razi, Mohamed Jalaldeen Mohd Tamrin, Mohd Izzuddin Mohd. Nor, Rizal |
author_sort |
Mohamed Razi, Mohamed Jalaldeen |
title |
Adopting e-hailing application among Malaysian
millennials. |
title_short |
Adopting e-hailing application among Malaysian
millennials. |
title_full |
Adopting e-hailing application among Malaysian
millennials. |
title_fullStr |
Adopting e-hailing application among Malaysian
millennials. |
title_full_unstemmed |
Adopting e-hailing application among Malaysian
millennials. |
title_sort |
adopting e-hailing application among malaysian
millennials. |
publisher |
IEEE |
publishDate |
2020 |
url |
http://irep.iium.edu.my/78417/ http://irep.iium.edu.my/78417/ http://irep.iium.edu.my/78417/ http://irep.iium.edu.my/78417/1/78417_Adopting%20e-hailing%20Application_complete.pdf |
first_indexed |
2023-09-18T21:50:30Z |
last_indexed |
2023-09-18T21:50:30Z |
_version_ |
1777413736954331136 |